Video Scriptwriter & Marketing Copywriter

Kk Explainers; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Kk Explainers is seeking an experienced Scriptwriter / Copywriter to collaborate with our video production team. You will research SaaS products, understand value propositions, and develop scripts that explain complex software in a clear, engaging, and persuasive way.

You’ll craft scripts for product launches, website videos, marketing campaigns, and demos, translating technical concepts into simple messaging.

Qualifications

• Minimum 2 years of professional experience in copywriting, scriptwriting, or marketing content creation.
• Experience writing scripts for SaaS, B2B technology, or software companies.
• A portfolio or samples of previously written scripts is mandatory.

Responsibilities

• Research SaaS products, their target audiences, features, and competitive positioning.
• Develop engaging scripts for SaaS explainer videos, product demos, launch videos, and promotional content.
• Translate complex technical concepts and product features into simple, easy-to-understand messaging.
• Structure scripts with strong hooks, clear storytelling, compelling value propositions, and effective CTAs.
• Collaborate with the video production team to align scripts with visual storytelling and animation.
• Review and refine scripts based on client feedback and project objectives.
• Research competitors and industry trends to develop relevant messaging angles.

Skills

Copywriting

Storytelling

Research

English writing

Job description

We are looking for an experienced Scriptwriter / Copywriter to collaborate with our video production business, specializing in creating high-quality marketing videos for SaaS companies, startups, and technology businesses.

Your primary responsibility will be researching products, understanding their value propositions, and developing compelling scripts that communicate complex software products in a clear, engaging, and persuasive way.

We work with startups and growing tech companies that need videos for product launches, website landing pages, marketing campaigns, product demonstrations, and customer acquisition.

Responsibilities

• Research SaaS products, their target audiences, features, and competitive positioning.
• Develop engaging scripts for SaaS explainer videos, product demos, launch videos, and promotional content.
• Translate complex technical concepts and product features into simple, easy-to-understand messaging.
• Structure scripts with strong hooks, clear storytelling, compelling value propositions, and effective CTAs.
• Collaborate with the video production team to align scripts with visual storytelling and animation.
• Review and refine scripts based on client feedback and project objectives.
• Research competitors and industry trends to develop relevant messaging angles.

Requirements

• Minimum 2 years of professional experience in copywriting, scriptwriting, or marketing content creation.
• Previous experience writing scripts for SaaS, B2B technology, or software companies.
• Strong understanding of marketing fundamentals, storytelling, and persuasive communication.
• Ability to research unfamiliar products and understand complex software concepts.
• Excellent written English and attention to detail.
• Ability to develop structured scripts rather than simply writing generic marketing copy.
• A portfolio or samples of previously written scripts is mandatory.

Preferred Qualifications

• Experience writing SaaS explainer, product demo, or product launch video scripts.
• Familiarity with B2B marketing, startup marketing, and customer acquisition.
• Understanding of video storytelling, voiceover pacing, and visual communication.

We are particularly interested in candidates who have experience turning complex products or software solutions into clear, engaging marketing narratives.