Video Growth Lead for Crypto Gaming

CoinPoker; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

CoinPoker is seeking a senior video content leader to own the strategy for long-form and short-form formats across multi-channel platforms. You will lead a production team from planning through edit direction, building a scalable content machine and driving end-to-end operations for campaigns, product launches, and tournaments.

You will own analytics, define success metrics, and report progress to senior management, with a focus on audience growth and commercial impact in a fast-paced

Qualifications

• Proven track record of growing audiences through long-form and short-form video.
• Experience building and leading a video production team.
• Strong command of video packaging, including titles, thumbnails, hooks, and structure.
• Deep knowledge of video performance metrics (CTR, retention curves, watch-through rates).
• Experience operating gaming or gambling-adjacent content on social platforms.
• Understanding of poker or the ability to learn the game quickly.
• Ability to manage a multi-channel content operation end-to-end.

Responsibilities

• Own the video content strategy, defining repeatable formats and channel roles for long-form and short-form content.
• Lead the production team and end-to-end content operations, from planning through edit direction and delivery.
• Build, manage, and develop a production team including editors and specialist content roles.
• Manage the long-form to short-form pipeline, ensuring systematic conversion into platform-native clips like Reels and Shorts.
• Produce video content for marketing campaigns, product launches, and tournament series.
• Own content performance analytics and establish metrics frameworks for each channel.
• Report to senior management on audience growth and commercial contributions.

Skills

Audience growth

Team leadership

Video packaging

Analytics & metrics

Social video platforms

Job description

CoinPoker is seeking a senior video content leader to own the strategy for long-form and short-form formats across multi-channel platforms. You will lead a production team from planning through edit direction, building a scalable content machine and driving end-to-end operations for campaigns, product launches, and tournaments.

You will own analytics, define success metrics, and report progress to senior management, with a focus on audience growth and commercial impact in a fast-paced