Video Editor (Performance Marketing)

Plateful; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Monthly performance bonus

Remote work

Job summary

Plateful is seeking a performance-focused Video Editor to craft high-converting direct response ads for Meta, TikTok, AppLovin, and other paid channels. This role emphasizes hooks, storytelling, pacing, retention, and conversions. Every edit should be built to sell.

You’ll work with Creative Strategists to turn scripts into attention-grabbing ads that capture viewers and drive purchases, understanding how visuals support every sentence and optimizing every second for performance.

Qualifications

• Proven experience editing videos for DTC eCommerce brands.
• Strong portfolio of high-performing direct response ads.
• Excellent written and spoken English.

Responsibilities

• Edit direct-response videos for paid social channels to maximize conversions.
• Collaborate with Creative Strategists to turn scripts into performance-driven ads.
• Optimize hooks, pacing, and visuals to drive purchases and retention.

Skills

Direct response editing

DTC eCommerce experience

AI editing workflows

Storytelling & pacing

English proficiency

Job description

About the Role

We’re looking for a performance-focused Video Editor to create high-converting direct response ads for Meta, TikTok, AppLovin, and other paid channels.

This isn’t a cinematic editing role. We care about hooks, storytelling, pacing, retention, and conversions. Every edit should be built to sell.

You’ll work closely with our Creative Strategists to turn scripts into ads that capture attention, keep viewers watching, and drive purchases. The best editors don’t just cut footage—they understand the message, choose the right visuals for every sentence, and make every second count.

Our Core Values

• Conversion First - Everything we create exists to improve performance and drive revenue.
• Creative Excellence - We obsess over storytelling, pacing, hooks, retention, and visual quality.
• Attention to Detail - Every subtitle, transition, sound effect, frame, stock clip, and cut matters.

Please Do Not Apply If You:

• Have never worked with a DTC eCommerce brand
• Only edit cinematic, YouTube, or corporate videos
• Rarely use AI in your editing workflow
• Don’t understand direct response advertising
• Cannot commit to a full-time schedule
• Prefer detailed hand-holding instead of taking ownership

Important: Please only submit work that you personally edited. We review every portfolio carefully and verify experience during the interview process.

What We’re Looking For

• Proven experience editing videos for DTC eCommerce brands (required)
• Strong portfolio of high-performing direct response ads
• You take the time to truly understand the script before editing. You know how to find the perfect visuals, B-roll, UGC clips, stock footage, AI-generated assets, and motion graphics to reinforce every line of the script.
• Exceptional storytelling and pacing skills. We’d rather hire someone with great creative instincts than someone with flashy transitions.
• Strong familiarity with leading DTC brands such as Hismile, Ryze, Grüns, IM8, Seranova, and similar performance-driven brands
• You’ve worked with multiple types of consumer brands or actively study the best-performing ads and understand why they work.
• Highly proficient with AI editing workflows. You regularly use AI to generate realistic A-roll, AI actors, B-roll, product scenes, voiceovers, images, 3D animations, and other creative assets that improve production quality and speed.
• You understand TikTok, Instagram Reels, Meta, and AppLovin creative because you’ve spent countless hours analysing top-performing ads, creators, and trends.
• Strong understanding of organic content formats and social media trends
• Excellent written and spoken English
• Able to work full-time in a fast-paced remote environment
• Comfortable receiving feedback and iterating quickly

What’s In It For You

• Competitive monthly salary
• Monthly performance bonuses
• Stable, full-time remote position
• Work alongside a high-performing creative team
• Access to training and resources to become a better performance marketer
• No micromanagement. If your work is delivered on time and performs, we trust you to manage your own schedule.