Video Editor and Producer (AI & Performance Ads) Remote in USA

PetLabCo.; Oregon; Hybrid; USD 58,000 - 70,000; Full time

Benefits offered by this job

20 days PTO

Company Bonus

Medical, Vision and Dental Insurance

Learning and development budget

Disability Insurance

Life Insurance

401K

Work Remote

Monthly Uber coffee/bagel and lunch

Monthly Internet Stipend

Job summary

PetLab Co. is seeking a Video Editor and Producer (AI & Performance Ads) to drive direct‑response campaigns across Meta, TikTok and YouTube from a remote USA base. You’ll write hooks, craft scripts and deliver high‑volume, AI‑assisted ads that convert.

You’ll collaborate with Creative Strategists, Paid Media, Video Producers and Influencers, owning end‑to‑end production from briefs to final edits and performance analysis, with a focus on scalable, revenue‑driving creative.

Qualifications

• 4+ years of video editing experience with paid social ads for DTC/eCommerce.
• Portfolio including AI-generated ads with tools used and your role.

Responsibilities

• Edit short-form video ads for Meta, TikTok and YouTube from briefs.
• Write hooks and CTAs; ensure pacing changes every 2–3 seconds.
• Create AI-assisted video content (avatars, AI voices, B-roll) and AI workflows.
• Export in multiple aspect ratios (9:16, 4:5, 1:1, 16:9) and organize assets for media buyers.
• Test new AI tools to gain competitive edge.

Skills

Video editing

Direct response

English communication

AI ads

Scripting/writing hooks

Tools

Premiere Pro

CapCut

After Effects

Job description

Job Title: Video Editor and Producer (AI & Performance Ads) Remote in USA Salary: $58,000 to $70,000 plus bonus and benefits Location: USA Hours: EST

About the Role

PetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.

In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.

This is an editing‑led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers.

You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut‑to‑brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.

Who Will You Report Into?

Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads.

You'll be a core part of our in‑house creative engine, working day to day with industry‑leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers.

If you've made hundreds of AI ads that convert and want to do your best work at a 9‑figure DTC brand, let's talk.

What You'll be Responsible For

1. Performance Video Editing

• Editing short‑form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists
• Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2‑3 seconds to hold attention
• Adding captions, text overlays, sound design, music and clear calls‑to‑action that suit each platform
• Cutting UGC, creator, influencer, studio and stock footage into native‑feeling ads
• Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away
• Testing new AI tools to give you that extra edge!

2. Creative Strategy & Scripting

• Writing direct‑response scripts, hooks and CTAs for UGC, creator, AI‑avatar and product ads
• Pitching new concepts and angles based on performance data, customer pain points and trending formats
• Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists
• Adapting winning scripts into new angles, personas and hook variations for testing
• Bringing an editor's eye to strategy: spotting what will hold attention before it's made

3. AI Video Production

• Generating AI video, AI avatars/spokespeople, product B‑roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads
• Creating AI voiceovers and localized versions with tools such as ElevenLabs
• Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism
• Using AI to speed up editing, such as auto‑captions, transcript‑based editing, upscaling and cleanup
• Building repeatable AI workflows and templates, and sharing what works with the team

4. Iteration & Testing

• Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging
• Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B)
• Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop‑off points with the team, then re‑editing to fix weak spots
• Studying competitor and trending ads so PetLab's creative stays native to each platform

What Your Day‑to‑Day Will Look Like

• 60% Editing & AI production: performance video editing and AI video generation
• 25% Creative & scripting: ideation, scriptwriting and briefing with strategists
• 15% Iteration & analysis: building test variations and reviewing performance data

Requirements

We're looking for someone with deep editing craft, a direct‑response mindset and a proven track record with AI ads. You must have:

• 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
• Proven experience creating AI‑powered ads and creative. Your portfolio must include AI‑generated ads you made, with the tools you used and your role in each
• Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
• Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
• AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
• Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct‑response script, not just cut one
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
• The speed and organization to deliver a high volume of ads each week without the quality dropping
• Experience in fast‑moving, feedback‑heavy creative teams at a high‑growth brand or performance agency
• Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.

Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialise in performance advertising.

Benefits

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, Vision and Dental Insurance
• Generous Learning and development budget
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• 401K
• Work Remote
• Monthly Uber coffee/bagel and lunch
• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!