Video Creative Director — End-to-End Campaigns

Bryson Gillette; Los Angeles, Washington (CA, District of Columbia); On-site; CAD 124,000 - 173,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with employer match

Flexible time-off

Parental leave

Discretionary year-end bonuses

Job summary

Bryson Gillette is a dynamic, data-driven communications firm with a national scope. We seek a senior creative leader who can blend art and analytics to drive multi-format campaigns, mentor teams, and win new business.

Based in Los Angeles or Washington, D.C., the role emphasizes collaboration across public affairs, nonprofit and private sector clients. You will lead end-to-end development, oversee production, and translate campaign goals into compelling, performance-driven creative.

Qualifications

• Experience across public affairs campaigns, nonprofits, political campaigns or private sector brands.
• Ability to direct editors and contractors and communicate a clear creative vision.
• Strong understanding of social and paid media performance metrics and optimization methods.
• Experience designing and analyzing creative tests (A/B or multivariate).
• Familiarity with analytics and visualization tools (GA, Looker, Tableau).

Responsibilities

• Lead end-to-end creative development across formats (long-form to short-form).
• Oversee concepting, scripting, and production from idea to delivery.
• Bridge strategy and production with clear briefs for editors and designers.
• Manage external partners to ensure quality and alignment with client goals.
• Collaborate with paid media to align creative with targeting and ROI.
• Stay ahead of digital trends and bring fresh ideas to the team.
• Contribute to new business proposals with compelling campaign concepts.
• Mentor and teach team members.

Skills

Public affairs

Nonprofits experience

Political campaigns

Private sector brands

Creative direction

Tools

Google Analytics

Meta Ads Manager

TikTok Creative Center

Looker

Tableau

Job description

Bryson Gillette is a dynamic, data-driven communications firm with a national scope. We seek a senior creative leader who can blend art and analytics to drive multi-format campaigns, mentor teams, and win new business.

Based in Los Angeles or Washington, D.C., the role emphasizes collaboration across public affairs, nonprofit and private sector clients. You will lead end-to-end development, oversee production, and translate campaign goals into compelling, performance-driven creative.