Vice President - Strategic Media & Influence

Valid8 Financial, Inc.; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

A leading legal tech company is looking for a VP of Strategic Media & Influence to build and lead an internal media agency. This role combines media relations, PR, and marketing strategies to elevate the brand and drive growth. The ideal candidate will have extensive experience in media relations and a strong presence in strategic communications.

Benefits

Flexible Paid Time Off

Medical, Dental, Vision Insurance

401k Plan

Employee Assistance Program

1:1 Coaching

Qualifications

• 5+ years of experience in media relations, PR strategy, or integrated marketing.
• Strong relationships across national media and industry.

Responsibilities

• Own all media relations, narrative development, and reputation strategy.
• Create and oversee integrated marketing campaigns.

Skills

Media Relations

Brand Communications

Integrated Marketing

Public Relations

Strategic Growth

Education

Bachelor's Degree

Job description

About Torticity

Founded five years ago and headquartered in Boca Raton, FL, Torticity is revolutionizing the legal sector with groundbreaking technology and unmatched operational support. What began in mass tort case services have evolved into a full-scale transformation of personal injury law, reshaping how firms operate. Our proprietary tech boosts efficiency and sets new industry standards. Today, we offer comprehensive, end-to-end solutions that help law firms navigate complex litigation effortlessly. As pioneers in "Lit-Tech," we blend innovation with justice, turning challenges into opportunities. Torticity isn’t just changing the game; we’re building the future of legal excellence.
Join us and be part of something extraordinary.

Remote opportunities available nationwide. Employees within a 40-mile radius of our Boca Raton HQ enjoy in-person collaboration and enhanced compensation. Hybrid work model: Mondays, Tuesdays, and Thursdays in-office.

Learn more about us and our leadership team: torticity.com/company
We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

The Role:

Torticity is building something bold: a fully integrated, in-house media agency designed to elevate our brand, shape public narrative, and drive cultural and commercial influence. We’re hiring a visionary Strategic Media leader to build, lead, and scale this new internal agency overseeing our media relations, PR, marketing, brand voice, and communications strategy.
This isn’t a traditional media or marketing leadership role; it’s a creative-operational hybrid with full authority over how Torticity shows up in the world. You’ll sit at the leadership table, report directly to the CEO, and own everything from day-to-day PR to long-term brand strategy and campaign orchestration.

As the VP of Strategic Media & Influence, you’ll guide our media relations as an internal agency, lead high-stakes client strategies, and ensure we’re operating ahead of the narrative curve. You’ll combine old-school earned instincts with new school influence models, connecting dots across media, opinion leaders, digital ecosystems, and public perception.

Your Mission

• Build & Lead the Agency: Design and run a best-in-class media and communications team, built around in-house capability
• Select partner support
• Own Brand Narrative: Shape how Torticity is perceived by consumers, partners, press, and investors
• Drive Strategic Growth: Use media, thought leadership, and earned influence to build trust, unlock opportunity, and drive commercial value

Key Responsibilities

Media & Public Relations Strategy
• Own all media relations, narrative development, and reputation strategy
• Build relationships with tier-one and trade journalists, analysts, and key opinion leaders
• Lead proactive and reactive media engagement — from product announcements to executive visibility to industry positioning

Marketing & Campaign Execution
• Create and oversee integrated marketing campaigns that connect media, brand, and business goals
• Collaborate with product, growth, and digital teams to ensure consistent brand storytelling across paid, owned, and earned channels
• Oversee creative direction and campaign messaging across print, web, social, events, and thought leadership platforms

Thought Leadership & Influence
• Develop executive communication programs and platform visibility for Torticity leadership
• Architect speaking opportunities, editorial content, and narrative positioning to establish Torticity as a category-defining voice

Internal Agency Operations
• Build a scalable, efficient in-house structure, from PR to content to creative
• Set up agile workflows, tools, and performance metrics to ensure accountability and excellence
• Manage external partners or vendors when needed, but keep brand intelligence inside

What You Bring:

• 5+ years of experience across media relations, PR strategy, brand communications, or integrated marketing
• Track record of owning and operating strategic comms functions; either in-house or agency-side
• Strong relationships across national, business, and industry media
• Equal fluency in earned, owned, and shared media; and how they converge in modern reputation building
• Experience scaling a team or building a capability from scratch
• Executive presence and comfort advising the C-suite on brand and media issues

What You'll Do

Lead Strategy Across Reputation, Media & Thought Leadership
• Define the strategic positioning of brands in moments that matter from product launches to executive visibility to industry leadership
• Develop comprehensive earned, first strategies across top, tier press, niche vertical media, analyst relations, and stakeholder influence
• Architect campaigns that shape narratives, not just place stories

Build Multichannel Influence Ecosystems:
• Evolve media relations into modern influence strategy
• Layer traditional outlets, podcast hosts, LinkedIn voices, industry newsletters, and trade specific authorities
• Identify where attention is gathering, and how to insert brands into the right rooms, timelines, and headlines

Connect Media Work to Business Outcomes:
• Partner with senior clients to align strategy with business growth, capital moments, policy shifts, or market capture opportunities
• Codify our strategic frameworks, influence mapping tools, and pitch models

Extra Points For:
• Experience working with B2B innovation brands, founders, or regulated industries (health, tech, finance, policy)
• A POV on AI’s impact on media relations, executive thought leadership, and the future of earned attention
• Past work influenced more than media, e.g. investor perception, employee alignment, or public trust

Why Torticity, Why Now:

Torticity is entering a new chapter, and it demands a media and brand operation that reflects our ambition. This is a rare opportunity to architect your own agency inside a dynamic, mission-driven company. Operate at the center of strategy and brand voice, build a public profile that reflects the depth, values, and impact of what we do.

Your exclusive invite to be a part of our journey awaits.

Compensation and Benefits

This role will receive competitive salary, benefits, and variable compensation. Compensation is determined by various factors, including experience, location, and performance. This position is also eligible for variable compensation based on individual and company performance.

In addition, the position includes access to medical, dental, vision, and other benefits including flexible paid time off. At Torticity we recognize that our employees are not just professionals; they are individuals with unique lives, families, and challenges. This understanding drives our commitment to providing a comprehensive benefits package designed with your well-being at the forefront. At Torticity, we are dedicated to helping you be the best version of yourself.

Perks and Benefits:

At Torticity we recognize that our employees are not just professionals; they are individuals with unique lives, families, and challenges. This understanding drives our commitment to providing a comprehensive benefits package designed with your well-being at the forefront. At Torticity, we are dedicated to helping you be the best version of yourself.

Unparalleled Experience
• 1:1 Coaching and Stretch Assignments early in your career to accelerate growth
• Robust Learning & Development offerings to support your continuous growth
• A talented Peer Network for seasoned talent, providing access to a diverse and expert community
• Work with cutting-edge technology alongside pioneers in the legal tech industry
• Start-up, enterprising culture where you collaborate directly with senior leaders and C-suite executives
• Hyper-growth career opportunities with clear paths to advancement

Wellness, Family Planning, and Support
• Access to free therapy sessions and emotional/work-life counseling
• Complimentary Calm subscription to support mental well-being
• Medical, dental, vision, and health insurance coverage
• Life insurance and short/long-term disability insurance
• Flexible Spending Accounts
• Comprehensive support for every unique path to parenthood
• 401k plan
• Employee Assistance Program

Remote/Hybrid Schedule + Generous Paid Time Off (PTO)
• Enjoy a hybrid work schedule, blending on-site collaboration and work-from-home days for staff within a 40-mile radius
• HQ based employees are generally positioned at the higher end of the market range for their relevant role
• For employees outside of the radius, this is a fully remote role.
• Holiday Pay, including 11 paid holidays
• Flexible PTO and Discretionary Time Off for balance and personal needs

Purpose-Driven Careers
A career at Torticity is purpose-driven, where your work directly contributes to advancing justice and bringing voices to the forefront. By leveraging innovative technology, we help ensure fair outcomes for claimants and empower legal teams to fight for what's right. Join us in transforming the litigation landscape and be part of a team dedicated to making a real, lasting impact in the pursuit of justice and equity.

What is the name of your current employer?

What are your salary requirements? per hour

Are you authorized to work in the United States? Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)? Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?

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