Vice President, Sponsorship Sales

Hometown Soccer Holdings; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Hometown Soccer Holdings (HSH) is forging a distinct American soccer sponsorship platform, building an enterprise sponsorship function across MLS NEXT Pro clubs and local markets. The Vice President of Sponsorship Sales will lead strategy, manage external agencies, and equip clubs with scalable tools, playbooks, and data-driven insights to maximize revenue.

Reporting to the CEO, this role combines high-level strategy with hands-on execution, requiring a proven track record in sponsorship sales

Qualifications

• 10+ years of progressive experience in sponsorship sales or corporate partnerships, with at least 5 years in leadership.
• Proven experience building a sponsorship function or sales team from the ground up, including hiring, sales process, CRM and rate cards.
• Strong commercial negotiation skills and a demonstrated track record of closing complex, multi-year partnership agreements.
• Experience selling partnerships for a new venue, team or league before launch, ideally within a league or multi-team structure.
• Compelling storytelling ability and a track record of selling partnerships on vision before audience data exists.
• Experience managing and holding accountable external agency relationships.
• Familiarity with inventory valuation, sponsorship analytics platforms, and integrated activation strategies.
• Interest in and comfort with data-driven and AI-enabled commercial operations.
• Excellent communication, relationship management, and cross-functional collaboration skills.
• Experience in professional sports, entertainment, or a multi-property commercial environment strongly preferred.

Responsibilities

• Lead the development and execution of HSH's enterprise sponsorship strategy and commercial partnership frameworks.
• Manage and hold accountable third-party sponsorship sales agencies and external partners.
• Develop sponsorship playbooks, inventory valuation methodologies, and integrated sales strategies for use across all clubs.
• Equip and support local club partnership teams with scalable commercial frameworks, pitch materials, and sales tools.
• Build and maintain a portfolio of enterprise-level brand partnerships on behalf of HSH.
• Leverage AI-enabled prospecting tools, CRM platforms, and partnership analytics to improve pipeline management and close rates.
• Establish KPIs and reporting frameworks to track sponsorship revenue performance across the portfolio.
• Collaborate cross-functionally with Marketing, Ticketing, and Operations to build integrated activation.
• Additional duties as assigned.

Skills

Sponsorship sales

Leadership

CRM management

Negotiation

Storytelling

Data-driven

Cross-functional collaboration

Tools

CRM platforms

AI analytics platforms

Job description

Hometown Soccer Holdings (HSH) is creating something distinct in American soccer, a portfolio of locally rooted MLS NEXT Pro clubs built around authentic community ties, giving fans, partners, and brands a platform that resonates. As HSH grows its footprint, the organization is developing the centralized commercial infrastructure needed to maximize the partnership opportunities that come with it. The Vice President of Sponsorship Sales will serve as the enterprise leader responsible for building, executing, and continuously improving the sponsorship strategy that drives commercial growth at both the HSH level and across individual club markets.

Reporting to the CEO, the VP of Sponsorship Sales will lead the development of scalable partnership frameworks, manage relationships with third-party sales agencies, and work hand-in-hand with local club partnership teams to maximize commercial revenue. This role requires a leader who is equally comfortable building enterprise-level strategies and rolling up their sleeves to support market-level execution.

This is an exciting opportunity for a commercially-driven, relationship-oriented executive to play a foundational role in shaping the sponsorship function of a growing multi-club soccer organization. The ideal candidate brings a strong background in sports sponsorship sales, a proven ability to close and manage complex partnerships, and enthusiasm for data-driven and AI-enabled commercial operations.

Responsibilities

• Lead the development and execution of HSH's enterprise sponsorship strategy and commercial partnership frameworks.
• Manage and hold accountable third-party sponsorship sales agencies and external commercial partners.
• Develop sponsorship playbooks, inventory valuation methodologies, and integrated sales strategies for use across all clubs.
• Equip and support local club partnership teams with scalable commercial frameworks, pitch materials, and sales tools.
• Build and maintain a portfolio of enterprise-level brand partnerships on behalf of HSH.
• Leverage AI-enabled prospecting tools, CRM platforms, and partnership analytics to improve pipeline management and close rates.
• Establish KPIs and reporting frameworks to track sponsorship revenue performance across the portfolio.
• Collaborate cross-functionally with Marketing, Ticketing, and Operations to build integrated partnership activations.
• Additional duties as assigned.

You Have These

• 10+ years of progressive experience in sponsorship sales or corporate partnership development, with at least 5 years in a leadership role.
• Proven experience building a sponsorship function or sales team from the ground up, including hiring, sales process, CRM and rate cards.
• Strong commercial negotiation skills and a demonstrated track record of closing complex, multi-year partnership agreements.
• Experience selling partnerships for a new venue, team or league before launch, ideally within a league or multi-team structure.
• Compelling storytelling ability and a track record of selling partnerships on vision before audience data exists.
• Experience managing and holding accountable external agency relationships.
• Familiarity with inventory valuation, sponsorship analytics platforms, and integrated activation strategies.
• Interest in and comfort with data-driven and AI-enabled commercial operations.
• Excellent communication, relationship management, and cross-functional collaboration skills.
• Experience in professional sports, entertainment, or a multi-property commercial environment strongly preferred.