Vice President, Consumer Technology & PR
Responsibilities
- Lead client PR programs from concept/planning through completion/evaluation
- Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
- Ensure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budget
- Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
- Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients' marketplace and business
- Serve as a representative of the client and agency on-site at client events
- Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
- Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy both
- Provide analysis to clients of program results
- Sustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)
- Serve as primary client contact and build/maintain strong relationships with key client personnel
- Accommodate and anticipate client needs; make recommendations to clients
- Respond to requests for information from clients in a timely manner
- Lead client calls, meetings, and presentations to the client; participate in client brainstorms
- Use metrics and analytics to provide insights and counsel to clients pertaining to programs and proposals
- Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
- Develop a vision for each account's direction and work with team members to achieve goals
- Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
- Recognize and pursue opportunities to introduce clients to the agency's specialized services, in an effort to secure incremental business opportunities
- Build, lead and develop engaged and successful account teams
- Help team members understand the role of PR in a program's marketing mix.
- Manage overall team billability and drive staff utilization to ensure efficient use of all team members' time; bring time allocation issues to the attention of agency management
- Act as an internal and external talent ambassador
- Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement
- Identify issues within teams and assist in finding resolutions
- Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients
- Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
- Participate in agency brainstorm sessions for client programs
- Lead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff development
- Demonstrate an interest in the long-range health of the agency
- Represent the agency in professional associations; develop new professional contacts through participation in outside organizations
Ability to:
- Understand the clients' business and relevant industry trends and use the information to develop strategic PR programs
- Manage multiple accounts and projects
- Train and mentor junior and mid-level staff
- Effectively delegate work among account teams
- Travel to client and event locations; meet with clients at their office locations/headquarters
- Demonstrate strong writing, editing, presentation and interpersonal communications skills
- Show integrity and good judgment when working with colleagues and clients
- Deal constructively with client and personnel situations
Media-savvy Vice President, Technology Communications to support a major retail brand at the forefront of innovation and industry transformation. This is a high-visibility, high-impact role for a communications professional who is as fluent in the traditional newsroom as they are in today's evolving media landscape - across Substack newsletters, podcasts, and independent news creators. The ideal candidate is a media expert with a sharp editorial instinct, leading the charge on earned media strategy and storytelling across a range of topics, including employee benefit programs, customer experience innovation, artificial intelligence, and executive thought leadership. You'll play a central role in crafting and amplifying narratives that resonate across platforms and audiences, driving earned media coverage and thought leadership that breaks through in both legacy outlets and next-gen channels.
Qualifications
- B.A. in Public Relations, Journalism, Communications or the like
- Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)