Vice President, Product Marketing, Growth Ventures

BNY Mellon; New York (NY); On-site; USD 66,000 - 113,000; Full time

Job summary

BNY Mellon is seeking a Vice President, Product Marketing Manager for Growth Ventures in New York City. This role involves driving impactful marketing strategies, collaborating with product teams, and developing compelling messaging to enhance business growth in the financial services sector. Ideal candidates will have extensive experience in product marketing and a strong understanding of the investment ecosystem.

Benefits

Generous paid leaves

Paid volunteer time

Access to flexible global resources

Qualifications

• 5+ years of experience in product marketing in the financial services industry.
• Proven ability in developing comprehensive product marketing strategies.
• Understanding of marketing principles and customer insights.

Responsibilities

• Drive marketing strategies that support business priorities.
• Build product positioning and messaging that resonate with clients.
• Collaborate with business partners to execute deliverables.

Skills

Communication

Collaboration

Creative Thinking

Education

Bachelor's degree in marketing, business, communications, or related field

Master's degree preferred

Job description

Vice President, Product Marketing Manager, Growth Ventures

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

Are you someone with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?

Our Marketing and Communication organization is expanding our product marketing team and seeking future team members for various positions, inclusive of people leaders and individual contributors. This role will be based at our New York City HQ (Hybrid).

In this role, you'll make an impact in the following ways:

• Drive commercial success of BNY's Growth Ventures business (investment data and software business) by creating and executing marketing strategies aligned with business priorities.


• Collaborate with product teams to understand the roadmap, develop messaging and positioning, and create go-to-market strategies.


• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.

Responsibilities can include:

• Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact to grow our investment software businesses


• Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.


• Expand knowledge about our set of solutions, the client segments they serve and the competitive environment


• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.


• Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

To be successful in this role, we're seeking the following:

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.


• 5+ years of experience in product marketing, with a strong track record of success in the financial services industry.


• Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.


• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.


• Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.


• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.


• Candidates with a sound understanding of the investment ecosystem and knowledge of investment software and data platforms is preferable.

#LI-Hybrid

At BNY, our culture speaks for itself. Here's a few of our awards:

• America's Most Innovative Companies, Fortune, 2024


• World's Most Admired Companies, Fortune 2024


• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024


• Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024


• "Most Just Companies", Just Capital and CNBC, 2024


• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024


• Bloomberg's Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $66,000 and $113,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.