Vice President, Product Marketing

Spring Health; United States; Remote; USD 250,000 - 300,000; Full time

Benefits offered by this job

Health benefits and wellness programs

401(k) with match

Equity and bonuses

Parental leave and flexible time off

Professional development reimbursement

Therapist network access

Job summary

Spring Health in the United States is seeking a senior product marketing leader to shape strategy and go-to-market for a fast-growing AI-native mental health platform.

You will build and lead a team, partner with CxO, conduct market research, craft messaging, and drive adoption across product, sales, and customer success. The role offers equity and a competitive total rewards package.

Qualifications

• 10+ years in product marketing, with at least 5 years in leadership in a B2B environment.
• Built or implemented AI tools used across multiple teams to change how work is done.
• Proven track record launching and managing products in a competitive market.
• Strong analytical skills and ability to translate data into insights.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinker with ability to execute tactically.
• Experience in a late-stage company or fast-growing startup is a plus.

Responsibilities

• Develop and execute a comprehensive product marketing strategy aligned with business objectives and growth targets.
• Partner closely with the CxO and leadership to position us for future horizons and new audiences.
• Lead and develop a team of product marketers across positioning, enablement, competitive intelligence and market research.
• Conduct market research and competitive analysis to identify opportunities, trends, and threats.
• Define and communicate the unique value proposition and messaging across channels.
• Lead go-to-market plans for new product launches and ensure adoption.
• Collaborate with product, sales, customer success, and other departments to align initiatives.
• Leverage customer feedback and analytics to inform strategy.
• Oversee creation of high-impact marketing materials and collateral.
• Provide sales with tools, training, and resources.
• Track KPIs and drive continuous improvement.
• Embed in Revenue organization to align on sales story and differentiators.
• Champion the voice of the market to attract high-value prospects.

Skills

Product marketing leadership

AI tools usage

Market research

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Tools

Job description

Our mission: eliminating every barrier to mental health.the company is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, the company reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every the company team member is expected to use AI tools thoughtfully, apply human judgement to AI outputs, and keep building AI fluency in ways that support their role and our mission.

What you’ll be doing:

• Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.
• Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.
• Lead and develop a team of product marketers across positioning, enablement,competitive intelligence and market research, and operations to execute on our ambitious growth goals and innovation strategy.
• Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.
• Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.
• Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.
• Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.
• Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.
• Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.
• Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.
• Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.
• Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.
• Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.

What success looks like in this role:

• Achieving our brand awareness goals around Share of Voice, and brand visibility
• Successfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibility
• Ability to drive product and service adoption across our customers, while ultimately driving and supporting renewal and upsell targets
• Achieving strong product market fit in our positioning and messaging, ultimately measured by successful pull-through messaging in press, and pick up organically around our messaging
• Strong revenue organization adoption of our collateral and material, which will be measured through enablement engagement and collateral success metrics
• Strong partnership relationships with key stakeholders across the business, and team Thriving Scores that show the team is inspired, empowered and energized

What we expect from you:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.
• You have built or implemented AI tools that are used across multiple people or multiple teams to change the way that work is done
• Proven track record of successfully launching and managing products in a competitive market.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to think strategically while executing tactically.
• Experience working in a late-stage company or fast-growing startup is a plus.

The target base salary range for this position is $250,000-$300,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Benefits provided by the company:

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the the company network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At the company, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive.

Our privacy policy: https://springhealth.com/privacy-policy/

the company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. the company is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

Compensation: $250K – $300K Offers Equity Offers Bonus

• $250K – $300K Offers Equity Offers Bonus