Vice President, Product Management – Data Activation

Publicisgroupe; New York (NY); On-site; USD 176,000 - 293,000; Full time

Job summary

An established industry player is seeking a VP of Data Activation to lead the integration of Epsilon People Cloud with marketing and advertising platforms. This strategic role requires a visionary leader with a strong background in data-driven advertising and product development. You will collaborate with various stakeholders, set product strategies, and drive the product lifecycle to meet client needs. If you are passionate about shaping the future of marketing technology and have a proven track record of innovation, this opportunity is perfect for you. Join a dynamic team that values integrity, collaboration, and accountability.

Benefits

Flexible Time Off

Paid Sick Time

Parental Leave

Childcare Assistance

Comprehensive Health Coverage

401(k)

Tuition Assistance

Professional Development

Employee Recognition

Charitable Donation Matching

Qualifications

• 8+ years in a Product role focused on Data Driven Advertising.
• Deep industry knowledge of data's role in Marketing and Advertising.

Responsibilities

• Develop vision and strategy for Epsilon People Cloud integrations.
• Own product lifecycle from design to launch and cross-functional partnerships.

Skills

Product Strategy

Data Driven Advertising

Collaboration Skills

Project Management

Communication Skills

Interdisciplinary Thinking

Education

BA/BS Degree

Advanced Degree/MBA

Job description

Overview

How You’ll Make an Impact

As the VP of Data Activation, you will be responsible for developing, optimizing, and monetizing integrations between Epsilon People Cloud and 3rd party marketing and advertising platforms. This is a newly created position within the organization reporting to the SVP of Product that will focus on product strategy and product development in conjunction with Epsilon’s strategic partners. The leader selected for this role will need to understand dynamics of the digital advertising industry and intricacies of each partner’s platform. This knowledge will be instrumental in both developing products that connect EPC with partners as well as guiding internal, agency, and brand teams on effective use of these platforms to achieve their data driven marketing goals. Epsilon People Cloud and this role especially, sit at an exciting intersection of MarTech and AdTech with the assets to effectively connect these worlds, a promise no company has effectively achieved.

This role will play a key part in building the future of Epsilon’s PeopleCloud. To achieve success in this role, you will need to be able to translate the needs of our clients to a broad cross functional set of internal partners, prioritizing what will enable growth for Epsilon. As part of this role, you will be asked to set product strategy, engage with a broad set of stakeholders and manage to KPIs that measure success.

This is a highly strategic role that requires a resourceful individual with organizational experience and savvy, strong interpersonal skills, self-motivation and excellent communication skills. You will have a proven track record for growing businesses through innovation and customer first Product leadership.

What You’ll Achieve

• Responsible to develop a vision and set the strategic direction for Epsilon People Cloud integrations with strategic partners in the paid media space, with an emphasis on Demand Side Platforms (DSPs) and Social Platforms.
• Create and execute a strategy enabling brands to incorporate owned channels, in addition to paid channels, via a common audience strategy.
• Develop guidelines on effective use of partner platforms to the benefit of mutual clients and Epsilon. Educate and equip teams at Epsilon, partner agencies, and brands with the knowledge to help achieve their marketing goals. A key aspect is connecting audience strategy and development with media execution and measurement, driving the best possible marketing outcomes for our clients.
• Ensure all product development priorities have a clear benefit, aligning with client needs, business growth, and overall technology strategy.
• Own and drive the whole product lifecycle from design, launch and developing cross functional partnerships working in partnership across Product to set priorities.
• Define product requirements and roadmaps including feasibility, effort, financial impact (revenue / cost savings) and strategic value.
• Ensure the Marketing team is aligned with Product strategy on market positioning, product ideation/realization, hiring/training programs, and product management work products.
• Critical partner to other Product & Marketing stakeholders across the business, communicating plans, elevating questions, and paving our path forward; leveraging your knowledge of the market to influence the business and connect the dots for key stakeholders to drive increased alignment.
• Research and offer recommendations to keep the Product organization on a path of continuous improvement.

Who You Are

• Ability to comfortably span business management, client and commercial team engagement, functional product design and development, and the technical details underpinning it all. Must be able to lead product transformation visioning and roadmap, while at the same time willing to lead day-to-day activities across client usage of existing products and engineering development of new products.
• Deep industry knowledge of the role of data to drive Marketing and Advertising strategies as well as familiarity with prominent companies in the adtech space.
• A minimum of 8 years in a Product role focused on Data Driven Advertising, with bonus of having exposure to MarTech products such as CDPs and Data Clean Rooms.
• Strong collaboration skills and commitment to interdisciplinary thinking – ability to work across teams focused on strategy, technology, and data in service to new product solutions.
• Successful managing and delivering a wide variety product solution to internal and external stakeholders.
• Solid planning, priority setting, and project management skills.
• Proven experience influencing a business or marketing strategy through the application and/or management of competitive information, market awareness and product positioning.
• Excellent verbal and written communication skills and adept at developing relationships across diverse teams (including statistical, technical, and marketing resources)
• Highly motivated, collaborative, and innovative.
• BA/BS degree. Advanced degree and/or MBA desirable.

Base Salary: $176,000 - $293,000

Actual compensation within the range will be dependent upon, but not limited to the individual’s skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.

Additional Information

When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 14 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling.

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

#LI-CK1