Vice President, Product Management – Campaign Diversity

Publicisgroupe; New York (NY); On-site; USD 164,500 - 305,500; Full time

Benefits offered by this job

Flexible time off

Paid sick time

Parental/new child leave

Comprehensive health coverage

401(k)

Tuition assistance

Job summary

Publicisgroupe is seeking a Vice President of Campaign Diversity to oversee product strategy for Epsilon’s campaign diversity capabilities. This role focuses on expanding full-funnel campaigns and enhancing ad-serving logic.

The ideal candidate will have at least 10 years of experience in product roles within advertising, digital marketing, and campaign management. Excellent collaboration and communication skills are pivotal for this role. Key benefits include flexible time off and comprehensive health coverage.

Qualifications

• 10+ years in a Product role focusing on advertising and campaign execution.
• Experience with third-party measurement systems and attribution frameworks.
• Ability to lead product transformation with strategic vision and disciplined execution.

Responsibilities

• Develop product strategy and execution for campaign diversity.
• Lead the product lifecycle from strategy to continuous improvement.
• Enhance ad-serving logic and measurement capabilities.

Skills

Business management

Client engagement

Digital advertising knowledge

Collaboration skills

Project management

Communication skills

Education

BA/BS degree

Advanced degree or MBA

Job description

Overview

As the Vice President of Campaign Diversity, you will own the product strategy and execution for Epsilon’s campaign diversity pod, expanding Epsilon’s platform to support a broader range of full‑funnel campaigns executed on behalf of Groupe and Direct customers. Reporting to the SVP of Product, this role will lead the evolution of Epsilon’s campaign capabilities from awareness through conversion, including support for new channels, private deals, stronger alignment with third‑party measurement, and more advanced optimization capabilities.

This role will play a key part in shaping the future of Epsilon’s campaign capabilities. Success will require translating the needs of agencies, operators, and commercial stakeholders into a clear product strategy that expands the types of campaigns Epsilon can support, strengthens performance in independent measurement environments, and increases Epsilon’s ability to work across new channels, inventory types, and deal structures.

We are looking for a highly strategic leader with strong judgment, organizational savvy, interpersonal skills, self‑motivation, and excellent communication. The ideal candidate will have a proven track record of leading product transformation through both a strong product vision and disciplined execution, moving confidently between long‑term strategy and practical realities of building products that teams rely on.

How You’ll Make an Impact

Develop the vision and set the strategic direction for Epsilon’s campaign diversity capabilities, expanding the platform to support full‑funnel campaigns from awareness through conversion.

Maintain and enhance core ad‑serving logic to support new bidding approaches, stronger pacing and targeting for upper‑funnel campaigns, and the reliability required as campaign types continue to expand.

Modernize and accelerate reporting and measurement capabilities so that campaign performance is available faster, is easier to understand, and is better aligned with third‑party metrics and independent measurement systems.

Build support for additional channels, inventory types, and programmatic deal structures, enabling premium inventory and specialized buying arrangements to be executed more effectively through Epsilon.

Enable cohesive full‑funnel campaign execution and optimization within one platform, connecting upper, mid, and lower‑funnel campaign stages through shared pacing, targeting, and optimization logic.

Own and drive the product lifecycle from strategy, design, and launch through continuous improvement, working closely with Product, Engineering, Analytics, Design, Operations, and Commercial teams.

Define product requirements and roadmaps, including feasibility, effort, financial impact, and strategic value, with clear sequencing across ad‑serving logic, reporting and measurement, deal infrastructure, and full‑funnel campaign support.

Ensure the Marketing team is aligned with Product strategy on market positioning, product realization, training programs, and product management work products.

Serve as a critical partner to Product, Marketing, agency, and operations stakeholders, connecting the dots across full‑funnel strategy, measurement credibility, and campaign capability expansion.

Research and offer recommendations to keep the Product organization on a path of continuous improvement while defining and managing KPIs across campaign flexibility, platform reliability, measurement alignment, and adoption.

Qualifications

• Ability to comfortably span business management, client and commercial engagement, product design and development, and the technical details underpinning it all.
• Deep industry knowledge of digital advertising, including ad‑serving, upper‑funnel campaign mechanics, deal‑led inventory, and the growing importance of third‑party measurement.
• A minimum of 10 years in a Product role focused on advertising, campaign execution, ad‑serving, measurement, or related AdTech and MarTech products.
• Experience building and scaling complex campaign products that support execution, optimization, and reporting across multiple campaign types and media environments.
• Proven ability to evolve existing platforms to support new use cases, new forms of media, and more advanced optimization and measurement requirements through strong strategy and disciplined execution.
• Strong collaboration skills and commitment to interdisciplinary thinking.
• Experience working with third‑party measurement systems, reporting environments, or attribution frameworks.
• Solid planning, priority setting, and project management skills.
• Proven experience influencing business or marketing strategy through the application and management of competitive information, market awareness, and product positioning.
• Excellent verbal and written communication skills, with the ability to build relationships across diverse teams.
• Highly motivated, collaborative, and innovative.
• BA/BS degree. Advanced degree and/or MBA desirable.

Benefits

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well‑Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Compensation Range

USD $164,500.00 – USD $305,500.00 per year. This range is intended for this role at the time of posting and may be revised based on experience, qualifications, and business needs.

Equal Opportunity Employer

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.

San Francisco Bay Area and Los Angeles Area Applicants with Criminal Histories

Epsilon will consider for employment qualified applicants with criminal histories in accordance with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.