Vice President, Product Management – Campaign Management

Publicis Groupe ANZ; New York (NY); On-site; USD 164,500 - 305,500; Full time

Benefits offered by this job

Flexible time off

Comprehensive health coverage

401(k)

Tuition assistance

Professional development

Job summary

Publicis Groupe ANZ in New York is seeking a Vice President of Campaign Management to shape the future of Epsilon’s campaign execution capabilities. This strategic role involves owning the product vision and managing the campaign execution system, enhancing operational efficiency through automation and collaborative workflows.

The ideal candidate possesses a strong background in digital advertising and campaign management, with at least 10 years of product leadership experience. The compensation range for this role is between $164,500 and $305,500 annually, with potential incentives.

Qualifications

• Minimum of 10 years in a Product role focused on advertising.
• Experience building and scaling workflow-driven products.
• Strong planning, priority setting, and project management skills.

Responsibilities

• Develop the vision and set the strategic direction for campaign management.
• Own the end-to-end campaign execution system.
• Lead transformation of campaign operations into a unified product.

Skills

Digital advertising expertise

Campaign management

Product strategy

Automation knowledge

Cross-functional collaboration

Education

BA/BS degree

Advanced degree or MBA desirable

Job description

Overview

How You’ll Make an Impact

As the Vice President of Campaign Management, you will own the product strategy and execution for Epsilon’s campaign management pod, leading the transformation of how campaigns are planned, launched, orchestrated, and optimized across Epsilon’s activation environments. Reporting to the SVP of Product, this newly created role will lead the delivery of a next-generation campaign management suite that serves as the operating system for campaign execution, bringing together automation, intuitive operator experiences, embedded workflows, and forecasting integrated directly into planning and execution. You will bring a clear point of view on how to simplify complexity, improve speed, and build product experiences that make Epsilon easier to use, more scalable to operate, and better positioned to support evolving campaign execution needs.

This role will play a key part in shaping the future of Epsilon’s campaign execution capabilities. Success will require translating the needs of operators, agencies, and platform partners into a clear product strategy that improves workflow speed, usability, orchestration, and execution quality across campaign lifecycles. You will define vision, align stakeholders, and lead the development of products that improve execution consistency, increase adoption, and drive measurable operational and business impact.

This is a highly strategic role that requires a resourceful leader with strong judgment, organizational savvy, interpersonal skills, self‑motivation, and excellent communication. You will have a proven track record of leading product transformation through both strong product vision and disciplined execution, with the ability to move confidently between long‑term strategy and the day‑to‑day realities of building products teams rely on.

Responsibilities

What You’ll Achieve

• Develop the vision and set the strategic direction for Epsilon’s campaign management capabilities across planning, launch, optimization, reporting, and forecasting.
• Own the end‑to‑end campaign execution system, ensuring planning, launch, optimization, and reporting workflows operate as a unified, scalable control plane for operators.
• Lead the transformation of campaign operations from fragmented, ticket‑driven workflows into a more unified, scalable, and intuitive product experience.
• Deliver a next‑generation campaign management suite with automation, operator‑first experiences, embedded workflows, and intelligent product capabilities.
• Enable consistent campaign execution across Epsilon Digital, retail media, and embedded activation environments through a unified orchestration model that improves speed, transparency, and control.
• Integrate forecasting directly into campaign workflows and planning tools so teams can make faster, more informed decisions and improve execution predictability.
• Own and drive the product lifecycle from strategy, design, and launch through continuous improvement, working closely with Product, Engineering, Analytics, Design, Operations, and Commercial teams.
• Define product requirements and roadmaps, including feasibility, effort, financial impact, and strategic value, with clear sequencing to improve speed, usability, and operational leverage.
• Ensure the Marketing team is aligned with Product strategy on market positioning, product realization, training programs, and product management work products.
• Serve as a critical partner to Product, Marketing, agency, and operations stakeholders, connecting the dots across workflow transformation, orchestration, and execution strategy.
• Research and offer recommendations to keep the Product organization on a path of continuous improvement while defining and managing KPIs across campaign speed, workflow efficiency, platform adoption, and user satisfaction.

Qualifications

Who You Are

• Ability to comfortably span business management, client and commercial engagement, product design and development, and the technical details underpinning it all. Must be able to lead product vision and roadmap while also driving the day‑to‑day work required to deliver products that teams rely on.
• Deep industry knowledge of digital advertising, campaign execution, and the operational realities of planning, launch, optimization, and reporting.
• A minimum of 10 years in a Product role focused on advertising, campaign management, workflow‑driven platforms, or related AdTech and MarTech products, with exposure to orchestration, automation, or forecasting considered a strong advantage.
• Experience building and scaling complex, workflow‑driven products that support end‑to‑end operational processes and improve both efficiency and user experience.
• Proven ability to transform manual or service‑heavy operating models into scalable, productized systems through strong strategy, disciplined execution, and close cross‑functional partnership.
• Strong collaboration skills and commitment to interdisciplinary thinking – ability to work across teams focused on strategy, technology, data, operations, and design in service to new product solutions.
• Experience applying automation, AI‑assisted workflows, or decision‑support approaches to improve operational efficiency, execution quality, and usability.
• Solid planning, priority setting, and project management skills.
• Proven experience influencing business or marketing strategy through the application and management of competitive information, market awareness, and product positioning.
• Excellent verbal and written communication skills, with the ability to build relationships across diverse teams including technical, operational, analytical, and marketing resources.
• Highly motivated, collaborative, and innovative.
• BA/BS degree. Advanced degree and/or MBA desirable.

Benefits

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well‑Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Employment Opportunities

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

Compensation Range: USD $164,500.00 - USD $305,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may also be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/28/2026.