Vice President, Paid Social

Publicis Groupe; Chicago (IL); On-site; USD 149,000 - 215,000; Full time

Benefits offered by this job

Paid Family Care for parents and careg

Tuition Assistance

Flexible working arrangements

Job summary

Starcom Worldwide, Inc. is seeking a Vice President of Paid Social to lead paid social planning, execution, and thought leadership for assigned clients. You will translate business goals into top-tier paid social strategies while delivering measurable results.

The role requires a data-driven, strategic leader who guides the team, serves as a primary client contact, and drives innovation across platforms to achieve brand and performance objectives.

Qualifications

• 10+ years of directly related digital or paid media experience, with progressively increasing responsibility in an agency or media environment.
• 7+ years of people management experience, including leading senior leaders and high‑performing teams
• Proven experience applying paid social to drive results across brand-building and direct-response KPIs
• Strong analytical expertise with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps

Responsibilities

• Provide vision, direction, management, and support to paid social team members, ensuring work aligns with agency and client goals
• Serve as a thought leader, strategic partner, and advocate for clients, guiding paid social strategy and long-term growth
• Design and oversee paid social strategies across primary platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients, internal cross‑functional teams, and platform partners
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on evolving platform capabilities, emerging trends, and best practices
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide senior‑level direction to teams on advanced optimization approaches, testing frameworks, and adoption of new platform features and capabilities
• Deliver clear, executive‑ready presentations to clients and internal leadership that communicate strategy, performance, and forward‑looking recommendations
• Develop and socialize points of view on emerging technologies, trends, and opportunities in the social media marketplace, including the responsible use of AI‑enabled tools to improve performance, insights, and operational efficiency
• Support new business initiatives by bringing your social expertise and passion to help convert prospective clients

Skills

Paid social

Strategic leadership

Data analysis

Client management

Excel skills

Job description

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Vice President, Paid Social leads the paid social media planning, execution, and thought leadership for assigned clients. This role serves as a senior strategic partner, responsible for translating business and marketing objectives into best‑in‑class paid social strategies while ensuring consistent delivery of measurable results.

The Vice President is a data‑driven and thoughtful decision‑maker who fosters a culture of creativity, innovation, and continuous learning across the team. This role acts as a primary client contact and executive advisor, providing strategic leadership, vision, and guidance across complex initiatives and long‑term client partnerships.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are seeking an enthusiastic, forward‑thinking paid social leader who is eager to drive innovation, shape vision, and immerse themselves across multiple high‑impact projects.

Responsibilities

• Provide vision, direction, management, and support to paid social team members, ensuring work aligns with agency and client goals
• Serve as a thought leader, strategic partner, and advocate for clients, guiding paid social strategy and long‑term growth
• Design and oversee paid social strategies across primary platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients, internal cross‑functional teams, and platform partners
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on evolving platform capabilities, emerging trends, and best practices
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide senior‑level direction to teams on advanced optimization approaches, testing frameworks, and adoption of new platform features and capabilities
• Deliver clear, executive‑ready presentations to clients and internal leadership that communicate strategy, performance, and forward‑looking recommendations
• Develop and socialize points of view on emerging technologies, trends, and opportunities in the social media marketplace, including the responsible use of AI‑enabled tools to improve performance, insights, and operational efficiency
• Support new business initiatives by bringing your social expertise and passion to help convert prospective clients

Qualifications

• 10+ years of directly related digital or paid media experience, with progressively increasing responsibility in an agency or media environment
• 7+ years of people management experience, including leading senior leaders and high‑performing teams
• Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
• Strong analytical expertise with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for leveraging social media for brand communication and performance marketing
• Exceptional relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking
• Prior client‑facing leadership experience, with comfort advising senior and executive‑level stakeholders
• Expert‑level knowledge of paid social media, platforms, optimization methodologies, and measurement frameworks
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., pivot tables, formulas, data analysis)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.