Vice President of VIP

PENN Interactive; Philadelphia (Philadelphia County); On-site; USD 260,000 - 420,000; Full time

Job summary

PENN Interactive, part of PENN Entertainment, Inc., is seeking a VP of VIP Interactive to drive VIP growth and high-value player development across the US and Canada. You will lead a multi-market team, oversee host operations, and align VIP strategy with revenue objectives.

The role requires extensive online gaming leadership, CRM expertise, and a track record of increasing player retention and profitability.

Qualifications

• Extensive VIP leadership experience across online gaming or casino marketing.
• Proven ability to drive VIP revenue growth and retention.
• Experience managing multi-market teams and developing leaders.
• Deep knowledge of VIP player development, CRM, and host operations.

Responsibilities

• Lead PENN Interactive's VIP and Player Development org across the US and Canada.
• Develop and execute the strategic vision for VIP growth, retention, and revenue performance.
• Drive VIP customer lifecycle strategies to maximize player value and profitability.
• Lead, coach, and develop a team of Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts.
• Establish KPIs to drive consistent execution and business results across markets.
• Build leadership bench through succession planning and talent development.

Skills

VIP leadership

Multi-market teams

Revenue growth

Customer retention

Strategic planning

CRM

Host operations

Data analysis

Job description

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting‑edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state‑of‑the‑art platforms are powered by proprietary in‑house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting‑edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About The Role

The Vice President of VIP Interactive will be responsible for leading PENN Interactive’s VIP and Player Development business, with a focus on driving VIP growth, strengthening high‑value player relationships, and delivering revenue performance across the interactive business. This role will oversee VIP strategy, customer relationship management, VIP team development/performance, compliance, and revenue growth across all regions Penn Interactive operates, include the US and Canada. The ideal candidate will have prior online gaming experience, deep knowledge of high‑end VIP customers, and the ability to build meaningful relationships with the most valuable players in the business. This leader will be accountable for building a strong leadership bench, driving host effectiveness, increasing player retention, and supporting sustainable VIP revenue growth.

About The Work

• Lead PENN Interactive's VIP and Player Development organization across the US and Canada
• Develop and execute the strategic vision for VIP growth, customer retention, and revenue performance
• Drive VIP customer lifecycle strategies to maximize player value and profitability
• Lead, coach, and develop a team of Regional Directors, Managers, Executive Hosts, VIP Hosts, and Associate Hosts by creating a culture of accountability and high performance
• Build a strong leadership bench through succession planning, talent development, mentorship, and performance management
• Establish and monitor key performance indicators (KPIs) to drive consistent execution and business results across all markets
• Develop and maintain relationships with PENN Interactive's highest‑value customers, serving as a strategic ambassador for the VIP business
• Leverage deep knowledge of high‑value player behavior, industry trends, and competitive offerings to identify growth opportunities and inform business strategy
• Analyze business performance and customer trends to optimize VIP performance, customer retention, and revenue growth
• Collaborate with Product, CRM, Analytics, Finance, Compliance, and Operations teams to support VIP business objectives
• Ensure compliance with all regulatory, responsible gaming, and company policies across multiple jurisdictions
• Own the overall performance of the VIP organization, with success measured by team results, revenue growth, customer retention, leadership development, and achievement of strategic business objectives

About You

• 10+ years of progressive leadership experience in player development, casino marketing, VIP operations, online gaming, or related gaming industries.
• Minimum 5+ years of VIP leadership experience within online casino, iGaming, sportsbook, or interactive gaming environments.
• Demonstrated success leading multi‑market teams and developing high‑performing leaders.
• Proven track record of driving VIP revenue growth, customer retention, and profitability through effective team leadership.
• Deep understanding of VIP player development, customer acquisition, retention strategies, CRM, and host operations.
• Extensive experience managing relationships with high‑value VIP customers.
• Established network of high‑value players and industry relationships within the online gaming industry.
• Strong knowledge of VIP customer behavior, competitive industry offerings, and market trends.
• Exceptional leadership, coaching, communication, and strategic planning skills.
• Ability to analyze performance data and translate insights into actionable growth strategies.

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non‑sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best‑in‑class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.