Vice President of Revenue Marketing (Menlo Park)

Valid8 Financial, Inc.; Menlo Park (CA); Remote; USD 180,000 - 250,000; Full time

Job summary

A leading company in performance management technology seeks a Vice President of Revenue Marketing to drive revenue growth and lead a high-performing marketing team. The role involves developing demand generation strategies and optimizing marketing performance to increase ROI, while fostering collaboration across multiple departments.

Benefits

Comprehensive health benefits

Flexible time off

Parental leave

Internet stipends

Qualifications

• 10+ years in B2B SaaS marketing, with 5+ years in leadership roles.
• Deep understanding of marketing funnels and data analytics.
• Proven ability to build and lead high-performing teams.

Responsibilities

• Owning marketing pipeline and revenue targets.
• Developing multi-channel demand programs.
• Scaling ABM strategies to accelerate deal velocity.

Skills

Data-driven

Demand Generation

Team Building

Cross-functional Collaboration

Marketing Automation

Analytics

Tools

HubSpot

6Sense

Salesforce

Job description

Betterworks is HR software designed to align, develop, and activate your workforce for business growth. Our platform replaces outdated annual review processes with powerful Continuous Performance Management programs that enhance conversations, coaching, and development to motivate teams and achieve organizational priorities.

We are transforming performance management with an enterprise-ready solution powered by generative AI and deep people analytics. Our tools help organizations unlock their workforce's potential, leading to better business outcomes.

We are seeking a Vice President of Revenue Marketing, reporting to the Chief Marketing Officer, to lead demand generation, pipeline acceleration, and go-to-market strategies in alignment with sales and customer success. This role involves driving revenue growth through data-driven campaigns, ABM strategies, and marketing automation.

This is a fully remote position.

The ideal candidate will have proven experience building high-performing demand engines at early-to-mid-stage startups, with deep expertise in B2B SaaS, team building, and cross-functional collaboration to optimize the revenue funnel.

Responsibilities include:

1. Owning marketing pipeline and revenue targets, integrating demand generation, ABM, and digital pipeline creation.
2. Developing multi-channel demand programs, including digital marketing, content, paid media, SEO/SEM, and field marketing.
3. Scaling ABM strategies to target high-value accounts and accelerate deal velocity.
4. Measuring and optimizing marketing performance to improve ROI and align with sales.
5. Leading multi-channel demand programs leveraging ABM, digital, content, email, events, and partnerships.
6. Partnering with Product Marketing for compelling messaging targeted at HR, Finance, and IT decision-makers.
7. Enhancing engagement and lead conversion through digital channels, online demos, and comparisons.
8. Defining content strategies supporting the buyer’s journey for key personas.
9. Collaborating with Sales, Enablement, and Customer Success to develop playbooks for faster deals and customer expansion.
10. Building, mentoring, and scaling a high-performing revenue marketing team.
11. Managing the marketing budget for efficient channel spend.

Qualifications include:

• 10+ years in B2B SaaS marketing, with at least 5 years in leadership roles.
• Deep understanding of marketing funnels, data analytics, and revenue marketing motions.
• Proven ability to build and lead high-performing teams with measurable impact.
• Expertise in marketing automation (HubSpot), ABM (6Sense), CRM (Salesforce), and analytics tools.
• Data-driven with the ability to analyze and optimize funnel metrics.

This role offers a chance to make a direct impact on company revenue and market expansion while building a world-class marketing team.

All employees share responsibility for information security, participating in training and following policies to handle data securely and report incidents appropriately.

Our leadership includes notable figures like John Doerr, Bruce Felt, Bing Gordon, and Jason Green. We offer perks such as comprehensive health benefits, flexible time off, parental leave, internet stipends, and more. Recognized for excellence in performance management technology, our mission is to inspire and activate the workforce to meet current and future challenges.

We are committed to diversity and equal opportunity employment, welcoming applicants regardless of race, religion, gender, sexual orientation, age, marital status, veteran status, or disability.