VICE PRESIDENT OF REVENUE MARKETING

BetterWorks Systems, Inc.; Menlo Park (CA); On-site; USD 150,000 - 250,000; Full time

Job summary

BetterWorks is seeking a Vice President of Revenue Marketing to spearhead demand generation and pipeline acceleration strategies. In this fully-remote leadership role, you'll leverage a data-driven approach to enhance marketing initiatives and collaborate closely with sales and success teams to drive growth. If you have a strong background in B2B SaaS and proven team leadership skills, this could be the ideal opportunity for you.

Benefits

100% paid Medical / Vision / Dental for employees

Flexible time off

Parental Paid Leave policy

Monthly internet stipend

Flex days

Qualifications

• Experience in building demand generation engines.
• Strong expertise in modern marketing funnels.
• Ability to lead and build high-performing teams.

Responsibilities

• Own marketing pipeline and revenue targets.
• Develop multi-channel demand generation programs.
• Scale ABM strategies to target high-value accounts.

Skills

B2B SaaS

Demand Generation

ABM

Data Analysis

Storytelling

Education

10+ years in B2B SaaS marketing

5+ years in a leadership role

Tools

HubSpot

Salesforce

6Sense

Job description

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

At Betterworks, we transform performance management with an enterprise-ready solution powered by generative AI and deep people analytics. Our solutions help organizations unlock the highest potential of their workforce, leading to more substantial business outcomes.

We are seeking a Vice President of Revenue Marketing , reporting to the Chief Marketing Officer, to lead and scale our demand generation, pipeline acceleration, and go-to-market strategy in alignment with sales and customer success. As a critical member of the leadership team, you will drive revenue growth-oriented marketing programs through data-driven campaigns, ABM strategies, and marketing automation.

This is a fully-remote position.

The ideal candidate has proven experience building high-performing demand generation engines at early-to-mid-stage start-ups. Deep experience in B2B SaaS, a track record of building h igh-performing teams, and the ability to work cross-functionally to optimize the revenue funnel are essential to the role.

What You'll Own and Drive

• Own the marketing pipeline and revenue targets, integrating demand generation, account-based marketing (ABM), and digital-first pipeline creation to support Betterworks' ambitious growth goals.
• Develop and execute multi-channel demand generation programs, including digital marketing, content, paid media, SEO / SEM, and field marketing.
• Scale account-based marketing (ABM) strategies to target high-value accounts and accelerate deal velocity.
• Continuouslymeasure and optimize marketing performance to improve ROI and ensure alignment with sales objectives.

Full-Funnel Campaigns & Demand Generation

• Lead multi-channel demand generation programs to drive pipeline acceleration-leveraging ABM, paid digital, content marketing, email, events, and strategic partnerships.
• Partner with Product Marketing to create compelling messaging that resonates with CHROs and Talent leaders, including purchase decision influencers including the CFO and HR IT.
• Optimize betterworks.com and our digital channels to enhance engagement, lead conversion, and lower funnel experiences such as online demos and comparison shopping.

Content & Playbook Development

• Define and build a content strategy that supports the buyer's journey from awareness to decision-tailored for key personas including HR, Finance, and IT.
• Collaborate with Sales, Field Enablement, and Customer Success to develop playbooks that accelerate deal velocity and improve customer expansion.

Leadership & Team Development

• Build, mentor, and scale a high-performing revenue marketing team across demand gen, digital, and field marketing.
• Foster a culture of continuous experimentation, innovation, and accountability.
• Manage the marketing budget, ensuring efficient allocation of spend across channels.

Who You Are

• 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role driving pipeline growth.
• Deep understanding of modern marketing funnels, data analytics, and revenue marketing motions-including always-on digital demand gen and multi-threaded ABM approaches.
• Proven ability to build, lead, and scale high-performing marketing teams that deliver measurable revenue impact.
• Strong expertise in marketing automation (HubSpot), ABM (6Sense,) CRM (Salesforce), and analytics tools.
• Data-driven mindset with the ability to analyze complex funnel metrics and optimize conversion rates.
• Experience working directly in the HR technology space.
• Exceptional storytelling and messaging expertise-able to translate complex solutions into compelling business value for Talent leaders.
• Hands-on and strategic-a leader who can set the vision and execute with precision.
• Ability to manage a distributed team across time zones, spanning the West Coast to the UK.

Why Join Us?

• Lead revenue marketing for a high-growth SaaS company with an expanding customer base.
• Work alongside a high-caliber leadership team that values innovation, accountability, and customer-centric growth.
• Make a direct impact on company revenue and market expansion while building a world-class marketing function.

What We All Do

All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.

All employees are required to participate in information security awareness and training programs.

All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.

All employees are responsible for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we've put together a great benefits program to support our employees' health and wellness that includes the following :

Leadership : CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

Funding : $129 million, Serious B with top tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.

Board of Directors : Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo, and Zynga), and Jason Green (Founder Emergence Capital and Greenbridge Foundation).

Perks : 100% paid Medical / Vision / Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

Product : Named to the Brandon Hall Group Excellence in Technology Awards in the Best Advance in Performance Management Technology category for its Advanced Analytics capability.

Mission Driven : Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today's goals and be ready for tomorrow's challenges.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer.

Create a job alert for this search