Vice President of Retail Channel Sales

Finlays Solutions; United States; Remote; USD 190,000 - 225,000; Full time

Job summary

Finlays Solutions seeks a Vice President for Retail Sales to drive new revenue across channels. The successful candidate will lead a hybrid sales team, managing relationships with retail customers, and is expected to have over 10 years of experience in the food and beverage industry.

Benefits

Health, Dental, and Vision Insurance

401(k) Company Matching

Paid Time Off (PTO) plus 10 Paid Holidays

Learning and Development Allowance

Opportunities for Mentorship and Job Shadowing

Qualifications

• Minimum 10 years in senior commercial roles.
• Extensive retail industry knowledge.
• Experience leading direct sales teams.

Responsibilities

• Lead execution of company strategy to drive revenue growth.
• Build relationships with strategic Retail customers.
• Lead recruitment and development of Sales professionals.

Skills

Sales Planning

Leadership

Customer Engagement

Revenue Management

Education

Bachelor’s Degree in Business Administration, Management, Marketing

Tools

Salesforce

Job description

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Benefits & Perks

Finlays Solutions is committed to supporting the career advancement and wellbeing of our employees. We offer a range of comprehensive benefits, including a wellness program, learning and development allowance, and opportunities for mentorship and job shadowing, designed to support both personal and professional growth. We encourage continuous learning, collaboration, and the exploration of new skills and career pathways, helping you build a global network and thrive within an inclusive, supportive environment in our organization.

JOB TITLE:Vice President, Retail Sales

DEPARTMENT:Commercial

REPORTS TO: Chief Commercial Officer

LOCATION:Remote

Benefits & Perks

Finlays Solutions is committed to supporting the career advancement and wellbeing of our employees. We offer a range of comprehensive benefits, including a wellness program, learning and development allowance, and opportunities for mentorship and job shadowing, designed to support both personal and professional growth. We encourage continuous learning, collaboration, and the exploration of new skills and career pathways, helping you build a global network and thrive within an inclusive, supportive environment in our organization.

Other Employee Benefits Include

• Health, Dental, and Vision Insurance
• 401(k) Company Matching
• Eligibility for Monthly / Annual Bonuses
• Paid Time Off (PTO) plus 10 Paid Holidays and Paid Volunteer Days Off
• Volunteer / Community Involvement
  
  

Description

The Vice President, Retail Sales is responsible for leading the execution of the company’s strategy to drive new revenue growth with Finlays in extracts through new and existing channels, across the our global Finlays Solutions network. This role leads a hybrid sales team and ensures alignment across key regions, with a focus on the North American market.

About Us

Since 1750, Finlays Solutions has been the trusted leader in supplying tea, coffee, and botanical extracts to the world’s leading beverage brands. Focused on delivering exceptional beverage solutions, we empower our customers to create moments of joy with every sip. Our team is built on values of acting for the long-term, taking accountability, doing better each time, and succeeding together. When you join us, you're not just taking on a job; you're becoming part of a customer-centric culture driven by collaboration, expertise, and innovation. If you're looking for a place to grow, share your ideas, and make an impact, we’d love to have you on our team.

Responsibilities

• Drive for Results: Consistently deliver against assigned metrics for new revenue growth as determined by annual goals, ensuring success across assigned Sales teams supporting Retail focused customers.
• Channel Strategy & Customer Prioritization: Work with Marketing to develop strategies and performance metrics for key segments and customer groups. Identify and develop new business opportunities and relationships across Retail customer base to achieve increased revenue and profitability.
• Segment Customers: Segment customers into optimal books of business to build a sustainable market coverage model, incorporating fact-based and strategic insights to assess classification and corresponding resources across all responsible regions.
• Customer Engagement: Build positive relationships with strategic Retail customers across the globe and within the enterprise (Marketing, Procurement, R&D, etc.) to create long-term value and win new business opportunities.
• Field Execution: Drive best-in-class execution at the field level through the performance management mindset of the assigned sales teams and any external partners. Responsibilities include advising on the overall route to market strategy, agency partner selection, and management across all regions.
• Revenue Management: Lead the Retail Sales team to achieve the best and most profitable sales opportunity pipeline in the marketplace. Collaborate with Marketing, Commercial Operations & Finance on pricing, trade, and up-sell/cross-sell initiatives. Influence across internal business functions to exploit new opportunities and bring desired product solutions to market.
• Talent Development: Lead the recruitment, motivation, and development of Sales professionals who can deliver sustained revenue growth. Instill a culture of accountability, empowerment, performance, and teamwork to achieve the goals of the organization across all regions.
• Operational Excellence: Ensure alignment of business performance with cross-functional partners through participation in annual planning. Act as the customer expert in multi-year strategic planning and development of annual operating plans, with emphasis on Retail customers.
• Customer Issue Resolution: Act as the primary point of contact for customer issue resolution. Work with internal stakeholders and cross-functional team members to resolve issues.
• Budget Management: Effectively plan and monitor the use of T&E and budgets across the Retail Sales team.
• Event Participation: Attend key customer conferences, meetings, and business reviews.
• Other: Perform other job-related duties as assigned.
  
  

Qualifications & Requirements

• Bachelor’s Degree: Preferably in Business Administration, Management, Marketing, or similar fields.
• Industry Experience: Minimum 10 years of experience in senior commercial roles demonstrating success in driving revenue growth through leadership of direct sales teams and brokers.
• Position Experience: Extensive retail industry knowledge, with Direct, Broker, and Hybrid sales management experience is required.
• Leadership Experience: Proven experience in a supervisory or leadership position within the food and beverage industry. Ability to lead, motivate, and manage a diverse, remote team effectively.
• Technical Proficiency: Strong sales planning skills and experience with enterprise CRM systems, Salesforce preferred.
  
  

Equal Opportunity Statement

Finlays Solutions is an equal employment opportunity employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Finlays Solutions employs individuals that are 18 years of age or older.

This position is not eligible for Visa Sponsorship.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services

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