Vice President of Marketing - One Times Square

Jamestown; New York (NY); On-site; USD 175,000 - 220,000; Full time

Job summary

A leading company is seeking a Vice President of Marketing to oversee and execute strategic marketing initiatives for One Times Square. The role involves developing marketing campaigns, managing budgets, and leading a high-performing team to enhance brand awareness and tenant engagement. Candidates should have extensive experience in marketing, particularly in real estate or hospitality, with a strong focus on digital marketing and community engagement.

Qualifications

• 8+ years of leadership experience in marketing, preferably in real estate or hospitality.
• Proven track record of successful marketing campaigns.

Responsibilities

• Oversee strategic marketing initiatives to drive brand awareness and maximize revenue.
• Lead digital and traditional media campaigns and manage external creative agencies.
• Conduct market research and track KPIs to optimize marketing effectiveness.

Skills

Leadership

Communication

Negotiation

Presentation

Marketing Analytics

Education

Bachelor's Degree

Tools

Performance Measurement Tools

Job description

Vice President of Marketing - One Times Square

Join to apply for the Vice President of Marketing - One Times Square role at Jamestown

Vice President of Marketing - One Times Square

Join to apply for the Vice President of Marketing - One Times Square role at Jamestown

This range is provided by Jamestown. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$175,000.00/yr - $220,000.00/yr

Job Description

POSITION/LEVEL: Vice President of Marketing FLSA STATUS: Exempt

DEPT/OFFICE: One Times Square, Sales & Marketing DATE: May 2025

REPORTS TO: EVP One Times Square, dotted line Sales & Marketing

About Jamestown

Jamestown is a design-focused, vertically integrated real estate investment manager and service provider with over 40 years of experience and a mission to create places that inspire. Since its founding in 1983, Jamestown has executed transactions exceeding $40 billion. As of September 30, 2024, Jamestown has assets under management of $14.2 billion and a portfolio spanning key markets throughout the U.S., Latin America, and Europe. Jamestown employs more than 650 people worldwide with 11 global offices, including headquarters in Atlanta and Cologne. Current and previous projects include One Times Square and Chelsea Market in New York, Industry City in Brooklyn, Ponce City Market in Atlanta, Ghirardelli Square in San Francisco, the Innovation and Design Buildings in Boston and Lisbon, and Groot Handelsgebouw in Rotterdam. For more information, visit www.jamestownlp.com .

About One Times Square

One Times Square is a 26-story building located at the intersection of 42nd Street, Seventh Avenue, and Broadway in the heart of Times Square. Originally built as the headquarters for the New York Times at the turn of the 20 th century, the building is being reimagined as a modern-day destination for entertainment, technology, and art by Jamestown . The building has been the focal point for the iconic Times Square New Year’s Eve Ball Drop Celebration since 1907 and continues to play a central role in the world’s New Year’s Eve traditions. For more information, visit www.onetimessquare.com

Summary

JOB SUMMARY AND DISTINGUISHING FEATURES OF THE WORK :

The Vice President of Marketing for One Times Square will oversee and execute strategic marketing initiatives to drive brand awareness, enhance tenant engagement, and maximize property revenue across the asset’s various businesses, including Times Travel, The VIP Experience, EVER, NextGen, and OTS Signature Events. This role is responsible for developing and managing marketing campaigns, digital presence, media relations, and promotional strategies to position One Times Square as a premier destination. The VP of Marketing will lead cross-functional collaboration to ensure alignment with corporate goals and market trends.

Essential Functions

Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies that support One Times Square’s holistic marketing strategy and individual operation objectives in collaboration with the Corporate Creative Team.
• Lead brand positioning efforts to enhance awareness and drive engagement across all marketing channels.
• Align marketing strategies with the company’s overall investment and operational objectives.
  
  

Advertising & Digital Marketing

• Oversee digital and traditional media campaigns, including social media, content marketing, and programmatic advertising.
• Manage relationships with external creative agencies to develop compelling marketing materials and campaigns.
• Ensure consistency of messaging across all digital and print platforms.
  
  

Community Engagement

• Develop marketing programs to drive engagement, foot traffic, and visitor experience.
• Establish partnerships with local businesses, tourism organizations, and media outlets to increase visibility.
• Collaborate on event programming to enhance property activation and community participation.
  
  

Market Research & Performance Analytics

• Conduct market research and competitive analysis to inform strategic marketing decisions.
• Track key performance indicators (KPIs) to assess marketing effectiveness and optimize campaigns.
• Utilize data-driven insights to refine marketing efforts and improve ROI.
  
  

Corporate Communications & PR

• Serve as a secondary point of contact for media relations and corporate communications.
• Support thought leadership content, press releases, and executive messaging.
• Collaborate with public relations teams to enhance brand storytelling and reputation management.
  
  

Budgeting & Team Leadership

• Manage the marketing budget, ensuring effective allocation of resources and cost control.
• Lead, mentor, and develop a high-performing marketing team.
• Foster collaboration across departments to drive marketing innovation and efficiency.
  
  

Experience

MINIMUM QUALIFICATIONS REQUIRED :

• 8+ years of leadership experience in marketing, with a strong background in real estate, hospitality, or destination marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Experience in digital marketing, advertising, and public relations.
  
  

Skills & Abilities

• Strong leadership and team management capabilities.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in marketing analytics and performance measurement tools.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
  
  

Other

• Bilingual or multilingual ability is a plus.
• Must be willing to travel as needed for property visits, events, and industry conferences.
  
  

JOB FUNCTIONS, KNOWLEDGE, SKILLS, And WORKING CONDITIONS

Regular and reliable attendance, in alignment with standard working hours, plays an essential role in supporting the success of this position. Given the dynamic nature of the travel and tourism industry, team members may occasionally be asked to work flexible schedules that align with the evolving needs of the attractions and affiliated businesses.

All employees are expected to uphold company policies and procedures to ensure the safety, efficiency, and high-quality experience associated with operating the attraction and related ventures.

This role involves physical activity, including walking through the attraction and standing for extended periods. Tasks may vary in duration and intensity each day and require the ability to operate the necessary equipment with care and dexterity.

Working Conditions

The candidate must be able to work in a fast-paced, dynamic environment. Responsibilities may require an adjusted work schedule, travel, and evening/weekend hours to meet deadlines or attend special events.

At Jamestown LP, we are committed to fostering a workplace where all employees feel valued, supported, and empowered to succeed. We believe that a strong, dynamic team is built on a foundation of fairness, transparency, and opportunity for all. We are proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic outlined by federal, state, or local laws. We are dedicated to attracting, developing, and retaining a workforce that reflects the diverse communities in which we operate.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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