Vice President of Marketing - Borgata

MGM Resorts International; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Join a leading company in the hospitality industry as the Vice President of Marketing. You will provide strategic leadership for marketing functions, drive revenue growth, and enhance brand equity. The ideal candidate has substantial experience in marketing leadership within a major hospitality or casino environment, with a focus on collaboration and data-driven decision-making. In addition to a strong leadership role, you will have the opportunity to shape marketing strategies that influence the broader vision of the organization.

Benefits

Wellness incentive programs

Discounts on company hotel and dining

Free meals in employee dining room

Free parking

Health & Income Protection benefits for eligible employees

Professional development programs

Qualifications

• Minimum of six years of progressive leadership in marketing or related field.
• Experience in casino marketing strategies and customer segmentation.
• Strong project management skills and analytics experience.

Responsibilities

• Develop and execute marketing strategies that drive revenue growth.
• Manage the annual marketing budget, P&L, and expenses.
• Lead strategy for casino marketing and direct marketing initiatives.

Skills

Leadership

Strategic Thinking

Project Management

Education

Bachelor's degree or equivalent experience

Job description

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Vice President of Marketing - Borgata

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Atlantic City, New Jersey

The SHOW Comes Alive At MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Job The Vice President of Marketing provides strategic executive leadership and oversight for all aspects of the property's marketing functions, including Special Events, Database Marketing, Casino Marketing, Advertising and Brand Management, and Public Relations. This role is accountable for developing and executing integrated marketing strategies that drive revenue growth, customer engagement, and brand equity, ensuring alignment with the company's business objectives, brand standards, and financial goals. As a member of the Property Executive Committee, the Vice President of Marketing contributes to the broader strategic planning of the organization, helping shape both short- and long-term vision and performance goals. The ideal candidate brings a deep understanding of competitive market dynamics, data-driven decision making, multi-channel communications, and brand development.

The Day-to-day

The Vice President of Marketing serves as a key member of the Executive Committee, supporting the Property President in the development and execution of the property's Strategic Marketing Plan.

This role oversees the annual marketing budget, P&L, and related expenses to ensure alignment with business and financial goals.

In partnership with Corporate Centers of Excellence (COE), the Vice President leads strategy and execution across customer segmentation, marketing reinvestment, test-and-learn programs, the marketing calendar, direct marketing, player events and promotions, and all aspects of Casino Marketing, including host strategy and database-driven campaigns.

They partner on the development of the annual advertising plan, ensuring creative and media strategies reflect brand positioning and business priorities. The role manages local media and sponsorship relationships and leads related contract negotiations.

Working closely with the Marketing Analytics COE, the Vice President drives a culture of data-informed decision-making and continuous optimization. They set and monitor service standards within all marketing functions to ensure brand consistency and high-quality guest experiences.

This leader fosters a high-performance culture across reporting teams, with a focus on collaboration, development, and inclusion. The role ensures close alignment with departments such as Slots, Table Games, Food & Beverage, Hotel, Entertainment, Retail, and other operational areas, while maintaining compliance with safety standards and supporting a unified brand experience.

The Ideal Candidate

The ideal candidate will possess a bachelor's degree or equivalent experience, with a minimum of six years of progressive leadership in marketing, casino marketing, or a related field within a major hospitality or casino resort environment. They bring extensive management experience, including overseeing large, multi-functional teams focused on driving revenue and guest engagement.

This individual has a deep understanding of casino marketing strategies, customer segmentation, and reinvestment tactics, as well as hands-on experience leveraging analytics and database tools to inform marketing decisions. Strong project management skills and the ability to make timely, effective decisions are essential.

The candidate excels at building and executing strategic marketing plans in fast-paced environments and demonstrates a track record of collaboration across diverse business units. Regional gaming experience is strongly preferred, along with a commitment to operational excellence and team development.

The Perks & Benefits

Wellness incentive programs to help you stay healthy physically and mentally

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

Free meals in our employee dining room

Free parking

Health & Income Protection benefits (for eligible employees)

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

View Job Description

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Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Hospitality

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