Vice President of Marketing

Working Nomads; United States; Remote; USD 170,000 - 190,000; Full time

Job summary

A leading mentorship company is seeking a Vice President of Marketing to drive growth through an AI-driven demand generation strategy. This remote role involves owning the brand, optimizing performance marketing, and leading a high-performing team. The ideal candidate will have a strong background in data-driven storytelling and experience in building collaborative partnerships. Competitive salary package and comprehensive benefits offered.

Benefits

Flexible PTO

Comprehensive medical, dental, and vision insurance

401(k) plan with company match

Stipend for home office setup

Qualifications

• U.S Work Authorization required.
• Experience in applying AI for personalization and performance marketing.
• Proven track record in brand management and content strategy.

Responsibilities

• Own and evolve the brand across digital channels.
• Build and scale an AI-augmented demand generation strategy.
• Lead content strategy, performance marketing, and the BDR team.

Skills

Data-Obsessed Storytelling

Performance-First Mindset

Brand Leadership

AI Fluency

Collaborative Leadership

Job description

At Mentor Collective , we arent just about matching people with mentors; we are about moving them forward. We are the premier Mentorship Operating System, transforming the journey from education to meaningful employment. We leverage the most extensive dataset on mentorship outcomes to build authentic human connections at scale, driving success and belonging for over 500,000 people.

Were a mission-driven, 100% remote company and have been named to the Inc. 5000 and BuiltIn's Best Places to Work lists for multiple years, recently being recognized as one of the best remote startups in the nation. Our success comes from a culture of shared integrity, candid collaboration, and a commitment to bold, AI-native innovation.Join us in this vital mission.

The Mission: Architect Our Demand Engine

Our company is poised for its next stage of growth, and the marketing engine that got us here won't be the one that takes us to the next level. We are looking for a data-obsessed, performance-focused marketing leader to be the architect of our future revenue engine. Your primary mission is to diagnose, redesign, and scale a modern, AI-augmented, multi-channel demand generation strategy that delivers a predictable and high-quality pipeline. Youll leverage emerging AI tools and data infrastructure to accelerate insights, automate workflows, and personalize outreach at scale.

You will be a key member of the leadership team, taking full ownership of the marketing function and the BDR team. This is a role for a builder who is excited by the challenge of transforming a marketing function, launching a new brand presence, and owning the number one metric that matters: growth.

Were seeking a data-driven, AI-native marketing leader to own our brand, accelerate demand generation, and build a high-performing team at a pivotal moment of growth. As Vice President of Marketing, you will inherit a newly launched rebrand and be responsible for scaling awareness, category creation, and revenue impact, setting the pace for our industry.

The VP of Marketing reports directly to the Chief Operating Officer.

What Youll Achieve

Own and Evolve the Brand: Take ownership of our new brand, expanding category presence, awareness, and consistent execution across digital channels, campaigns, and sales assets.

Re-architect the Demand Engine: Build and scale a modern, AI-augmented demand generation strategy that drives consistent top-of-funnel engagement and qualified pipeline. Use predictive analytics and machine learning to identify signals, optimize performance, and deliver a more precise, personalized buyer journey.

Define the Content & Voice: Lead content strategy and editorial voice, ensuring thought leadership, campaigns, and sales assets are consistent, differentiated, and category-defining.

Drive Performance Marketing: Execute an integrated AI-optimized plan across digital advertising, SEO, and category creation, with every activity tied to measurable pipeline and revenue outcomes.

Lead and Optimize the BDR Team: Redesign and scale the BDR function for efficiency, impact, and data-backed performance.

Operationalize AI Across Marketing: Champion the adoption of AI across the entire marketing stackfrom campaign orchestration to content creation to analytics. Identify high-impact opportunities to streamline workflows, enhance creativity, and unlock new levers for growth.

Build and Grow the Team: Mentor and scale a high-performing team that embraces experimentation, leverages AI responsibly, and is driven by data, accountability, and continuous improvement.

What Youll Bring

Data-Obsessed Storytelling: You connect the dots between market signals, customer needs, and company strategy to craft clear, compelling narratives.

Performance-First Mindset: Metrics like pipeline health, conversion rates, and ROI guide your decisions.

Brand & Content Leadership: You know how to own a company voice and scale a consistent, differentiated brand.

Hands-On Builder: Equally comfortable with high-level strategy and rolling up your sleeves on campaigns, workflows, or content.

AI Fluency: Experienced in applying AI for personalization, content creation, campaign optimization, and analytics.

Collaborative Leadership & Shared Integrity: You are skilled at building partnerships across Sales, Product, and Customer Success, leading with intellectual humility to foster candid collaboration and shared ownership of outcomes.

Future Scanner: Always ahead of marketing technology trends, you translate innovations into competitive advantage.

U.S Work Authorization required

Our Commitment to You

A Culture of Impact: You will join a collective of builders and thinkers united by a mission to make a lasting impact. We value bold ideas, candid collaboration, and provide a culture where you can tackle hard problems with courage and rigor.

A Seat at the Table: You will be a key member of the leadership team with a direct line to the COO. You will have a significant voice in shaping the company's overall strategy and the autonomy to build a marketing function that drives our next chapter of growth.

The Tools to Engineer the Future: We are committed to empowering our talent. You will be supported with the tools, systems, and autonomy needed to not just be ready for the future, but to build it.

Compensation: $170,000 - 190,000 per year (total compensation inclusive of base & variable) based on experience. This is a Full-Time, Exempt position.

Benefits: We are a 100% remote company and believe in supporting our team's well-being with a comprehensive benefits package.

Comprehensive medical (all PPO plans), dental, and vision insurance options.

A medical plan option that is 100% employer-covered for employees.

HSA, FSA, and Dependent FSA accounts.

Complimentary memberships to One Medical and Talkspace for mental health therapy.

Annual travel benefits for specialized reproductive and gender-affirming care.

Time Off:

Flexible PTO with a recommended minimum to ensure you rest and recharge.

12 paid company holidays.

A company-wide 'Winter Break' between Christmas and New Year's.

Additional Benefits:

401(k) plan with a company match.

A stipend for your WFH office setup.

You are welcome at Mentor Collective Mentor Collective welcomes any and all people, embracing their age, race, gender identity, sexual orientation and/or expression, physical or mental ability, ethnicity, nationality, culture, religion, and perspective. We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on age, race, color, ancestry, national origin, gender, caregiver status, gender identity and/or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, housing status, sexual orientation, or any other factor determined to be an unlawful basis for such decisions by federal, state, or local statutes.