Vice President of Marketing

M3 Insurance; Madison (MN); On-site; USD 180,000 - 280,000; Full time

Job summary

M3 Insurance is seeking a strategic Vice President of Marketing to lead an integrated marketing strategy that strengthens the brand, accelerates growth, and equips revenue teams for success. This role partners with executives and sales leaders to align marketing with growth priorities and oversee corporate, revenue, product marketing and sales enablement.

The leader will recruit, develop, and retain a high-performing team, foster innovation and accountability, and measure impact across brand,

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Ten or more years of progressive marketing and leadership experience preferred.
• Ability to develop and execute integrated marketing strategies that connect brand building, client engagement, and revenue growth.
• Ability to lead corporate marketing, revenue marketing, product marketing, and sales enablement efforts.
• Strategic thinking and the ability to translate organizational priorities into actionable marketing plans.
• Ability to partner with executive, business, product line, and sales leaders to align marketing efforts with growth objectives.
• Ability to establish marketing priorities, manage budgets, allocate resources, and measure results.
• Understanding of demand generation, growth and acquisition marketing, field marketing, and program marketing.
• Ability to guide service positioning, content strategy, and launch and adoption initiatives.
• Ability to leverage digital tools, including Salesforce, to support marketing efficiency and growth.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organizational growth objectives and long-term business priorities.
• Integrate brand and revenue marketing into a cohesive go-to-market strategy.
• Partner with executive and business leaders to identify growth opportunities, market trends, and competitive positioning strategies.
• Establish annual marketing priorities, budgets, performance metrics, and resource allocation plans.
• Strengthen M3’s brand, reputation, and visibility through events, communications, and creative initiatives across offices and companywide.
• Lead the development, execution, and measurement of growth and acquisition marketing, field marketing, and program marketing initiatives that generate demand and support revenue growth.
• Leverage digital tools, including Salesforce, to improve marketing efficiency and support growth.
• Partner with product line and sales leaders to develop service positioning, content strategies, and launch and adoption plans for services and strategic initiatives.
• Equip revenue-generating teams with content and programs that support effective sales conversations and execution.
• Recruit, coach, develop, and retain a high-performing marketing team.
• Foster innovation, accountability, collaboration, and continuous improvement across the marketing function.
• Measure marketing impact through brand awareness, pipeline contribution, revenue growth, product adoption, marketing ROI, client engagement, operational efficiency, and team performance.

Skills

Strategic marketing leadership

Integrated marketing

Cross-functional collaboration

Executive stakeholder management

Budgeting & resource planning

Data-driven decision making

Growth and acquisition marketing

Team leadership & development

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Job description

The Opportunity

M3 is seeking a strategic and forward-thinking Vice President of Marketing to lead an integrated marketing strategy that strengthens our brand, accelerates growth, and equips revenue-generating teams for success. This role will partner closely with executive, business, and sales leaders to enhance market positioning, deepen client engagement, and align marketing initiatives with organizational growth priorities. The Vice President will oversee corporate marketing, revenue marketing, product marketing, and sales enablement—bringing these efforts together through a cohesive go-to-market strategy. This leader will also recruit, develop, and retain a high-performing marketing team while fostering a culture of innovation, accountability, collaboration, and continuous improvement.

How You Will Make An Impact

• Develop and execute a comprehensive marketing strategy aligned with organizational growth objectives and long-term business priorities
• Integrate brand and revenue marketing into a cohesive go-to-market strategy
• Partner with executive and business leaders to identify growth opportunities, market trends, and competitive positioning strategies
• Establish annual marketing priorities, budgets, performance metrics, and resource allocation plans
• Strengthen M3’s brand, reputation, and visibility through events, communications, and creative initiatives across offices and companywide
• Lead the development, execution, and measurement of growth and acquisition marketing, field marketing, and program marketing initiatives that generate demand and support revenue growth
• Leverage digital tools, including Salesforce, to improve marketing efficiency and support growth
• Partner with product line and sales leaders to develop service positioning, content strategies, and launch and adoption plans for services and strategic initiatives
• Equip revenue-generating teams with content and programs that support effective sales conversations and execution
• Recruit, coach, develop, and retain a high-performing marketing team
• Foster innovation, accountability, collaboration, and continuous improvement across the marketing function
• Measure marketing impact through brand awareness, pipeline contribution, revenue growth, product adoption, marketing ROI, client engagement, operational efficiency, and team performance

What You Will Need To Succeed

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Ten or more years of progressive marketing and leadership experience preferred
• Ability to develop and execute integrated marketing strategies that connect brand building, client engagement, and revenue growth
• Ability to lead corporate marketing, revenue marketing, product marketing, and sales enablement efforts
• Strategic thinking and the ability to translate organizational priorities into actionable marketing plans
• Ability to partner with executive, business, product line, and sales leaders to align marketing efforts with growth objectives
• Ability to establish marketing priorities, manage budgets, allocate resources, and measure results
• Understanding of demand generation, growth and acquisition marketing, field marketing, and program marketing
• Ability to guide service positioning, content strategy, and launch and adoption initiatives
• Ability to leverage digital tools, including Salesforce, to support marketing efficiency and growth
• Ability to recruit, develop, and retain a high-performing team while fostering innovation, accountability, collaboration, and continuous improvement

Join Us

Your role at M3 won’t be about the boundaries presented in a job description – it’s about the possibilities that you can envision once you walk through the doors on your first day. We’re looking for people ready to take control of their career and excited to make a real impact with their position.

Who We Are

As an insurance broker, M3 helps you manage risk, purchase insurance, and provide benefits to your employees. We partner with clients on everything from property & casualty and employee benefits to personal lines, executive benefits, and employer-sponsored retirement plans. And, we’re privately owned and independent which means we’re doing what’s best for our clients – not what’s best for Wall Street or private equity.

What Draws People To M3

• Autonomy— Being able to work towards a common goal, but how you get there is an open book.
• Immediate Impact— Every M3er can make an impact, from day one in any role.
• Powered by Team— Be a part of a close-knit group of team members with whom you build trust and share responsibility.
• People— Every M3er is unique in their own way, M3 is a collection of unique achievers.
• At M3 Insurance experience the best of both worlds with our dynamic flexible work environment. Enjoy the flexibility to work remotely while still fostering collaboration and innovation in our office spaces. We prioritize work-life balance and empower our employees to thrive in a supportive and inclusive atmosphere.

Benefits As An M3er

Joining the M3 team means gaining access to a host of exceptional benefits and perks. Our benefits package is continuously evolving to cater to the needs of our team members. From flexible time-off and paid parental leave to employee appreciation events and volunteering opportunities, we prioritize the well-being and satisfaction of our employees. Additionally, our profit-sharing program ensures that every member of our team shares in the success of our organization. These enticing benefits showcase our commitment to nurturing and retaining top talent within our organization.

Diversity, Equity & Inclusion

M3 is building a culture focused on learning and progression, where M3ers are empowered by education, inclusive conversations, and real action that supports the future we envision.

Equal Employment Opportunity

M3 is committed to providing equal employment opportunity for all qualified individuals regardless of their age, sex, color, race, creed, national origin or ancestry, religion, marital status, military status, sexual orientation, disability/handicap, family responsibilities, non‑relevant arrest or conviction records, or any other basis protected by law. In addition, we are committed to fully observing all relevant non‑discrimination laws, including those regarding veterans’ status, and will make reasonable accommodations for otherwise qualified individuals as appropriate. This commitment is reflected in all M3’s practices and policies regarding hiring, training, promotions, transfers, rates of pay, and layoff, as well as in all forms of compensation, granting leaves of absence and in any other conditions of employment. All matters relating to employment are based upon ability to perform the job. In the best interests of M3 and all of its employees, every employee is to make every effort to avoid bias or prejudice in the workplace with regard to the above categories.