Vice President of Market Development, Auto

TransUnion; Alpharetta (GA); Remote; USD 193,000 - 407,000; Full time

Job summary

A financial services company is seeking a Vice President of Market Development for its Auto sector. This role involves leading efforts to enhance revenue through the Auto Retail channel, managing sales campaigns, and collaborating with clients. The ideal candidate has over 15 years of experience in automotive and marketing, with a strong ability to drive strategic initiatives in a dynamic environment.

Benefits

Flexible time off

Paid time off

Health benefits

401(k) with employer match

Tuition reimbursement

Employee stock purchase plan

Qualifications

• 15+ years in automotive, marketing, and consumer data.
• Self-starter with strategy and business plan development skills.
• Ability to uncover customer problems and collaborate on solutions.

Responsibilities

• Lead the Auto Retail channel to improve revenue performance.
• Create and manage multiple sales campaigns.
• Develop client-facing materials and engage with customers.

Skills

Automotive experience

Marketing and consumer data

Strategic planning

Leadership skills

Analytical skills

Sales campaign management

Education

Bachelor's degree

MBA preferred

Tools

PowerPoint

Teams

Excel

Job description

Overview

TransUnion's Auto Line of Business falls under our US Markets Division of TransUnion. TransUnion Financial Services provides financial institutions with data and solutions to better manage customer relationships. We offer a broad array of products customized to each aspect of our clients' business: credit risk management, marketing solutions and segmentation, business intelligence solutions, fraud and ID management, collections and credit decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in credit data and analytics. The Auto team represents a dynamic blend of financial services industry experience and credit expertise, including Auto Finance, Mortgage and Insurance.

The Vice President of Market Development for Auto will be responsible for working cross-functionally, to improve revenue performance through the Auto Retail channel. This will include responsibility for creation, management, and success of multiple sales campaigns focused on solution adoption. This role will also develop and present client-facing material and proactively work with customers to identify and address their business drivers by being the auto subject matter expert. Additionally, the VP will tap existing industry knowledge and industry contacts to play a leading role in identifying new customers, partners, and product and market needs.

TransUnion is always growing! The Vice President of Market Development role is no exception. As the Auto focus on the Retail channel is a newer area of engagement for TransUnion, there is a long runway for growth in this role as well as exposure to many different moving pieces. This position will (ultimately) directly manage a Senior Consultant.

What We"ll Bring:

• 15+ years of experience in automotive, marketing, and consumer data , with exposure to financial services , originations, and/or product development
• Self-starter who will develop a strategy and business plan to take TransUnion Auto deeper into the Retail ( Tier 1, Tier 2 and Tier 3 ) space, identify the resources needed to support the business plan, and then execute on that plan
• Ability to think dynamically about the Auto ecosystem and to work with customers to identify and address their need s, particularly in marketing, acquisition, and customer experience
• An understanding of the “business question”- the ability to uncover customers’ unique problems and work collaboratively to develop and implement solutions leveraging TransUnion’s capabilities
• Entrepreneurial spirit with demonstrated ability to take an ideal or concept to maturity and commercialization , working effectively in a cross-functional matrix environmen t.
• 10 or more years of experience in business management, strategic planning, or corporate strategy, strategy consulting experience is a plus
• Experienced in developing, activating, measuring, and refining go-to-market plans, sales campaigns, and execution motions. Adept at partnering with sales leadership to define goals and KPIs, and enabling teams to achieve strategic objectives through well-managed initiatives and performance tracking.
• Ensure timely completion of initiatives and milestones in the line of business three-year plan and other strategic initiatives
• Experience in compiling, analyzing, and synthesizing qualitative and quantitative data from internal and external sources to address business needs. Gathers market intelligence on macroeconomic and industry trends, consumer behavior, regulatory shifts, disruptive innovations, and competitive offerings to inform and refine go-to-market strategies.
• Business maturity, and strong leadership and listening skills with the ability to analyze input from customers, partners, TransUnion associates, market and environmental trends, and ability to identify and clearly articulate needs and opportunities for growth
• Regularly engage with customers and prospects to build executive-level relationships and communicate TransUnion’s strategy, market perspective, and capabilities. Skilled in persuading clients, partners, agencies, and stakeholders to take action that aligns with business goals and custo mer needs.
• Represent TransUnion as a thought leader and industry expert at industry conferences and events, including those hosted by TransUnion
• Effectively manages priorities and sets expectations through clear, consistent communication with stakeholders, including executive leadership. Influences decision-making through well-structured, reasoned, and persuasive written and verbal communication.
• Strong problem solving and interpersonal skills and ability to work as part of a diverse team
• Deep knowledge of the Automotive Retail ecosystem including the relationship between/among Original Equipment Manufacturers (OEMs), Media Agencies, Captive Finance companies, auto dealerships, credit resellers, DMS, data providers, and auto retailing platforms from both finance and marketing perspectives
• Familiarity with auto dealership motives, operations and profit structure (finance and insurance) including interactions with OEMs, Captives, and various service providers
• Extensive relationships across the automotive industry, particularly with lenders, resellers, retail partners, and existing TU Auto solutions partners and data providers
• Solid organizational skills and a high degree of comfort managing multiple projects independently
• Strong proficiency with modern productivity tools (e.g., PowerPoint, Teams, Excel)
• Bachelor's degree , MBA preferred
• E stimated 25% travel will be required

Responsibilities / Impact

Impact You"ll Make:

TransUnion's Auto Line of Business falls under our US Markets Division of TransUnion. TransUnion Financial Services provides financial institutions with data and solutions to better manage customer relationships. We offer a broad array of products customized to each aspect of our clients' business: credit risk management, marketing solutions and segmentation, business intelligence solutions, fraud and ID management, collections and credit decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in credit data and analytics. The Auto team represents a dynamic blend of financial services industry experience and credit expertise, including Auto Finance, Mortgage and Insurance.

The Vice President of Market Development for Auto will be responsible for working cross-functionally, to improve revenue performance through the Auto Retail channel. This will include responsibility for creation, management, and success of multiple sales campaigns focused on solution adoption. This role will also develop and present client-facing material and proactively work with customers to identify and address their business drivers by being the auto subject matter expert. Additionally, the VP will tap existing industry knowledge and industry contacts to play a leading role in identifying new customers, partners, and product and market needs.

TransUnion is always growing! The Vice President of Market Development role is no exception. As the Auto focus on the Retail channel is a newer area of engagement for TransUnion, there is a long runway for growth in this role as well as exposure to many different moving pieces. This position will (ultimately) directly manage a Senior Consultant.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Benefits

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [e-mail].

Pay Scale Information
The U.S. base salary range for this position is $193,500.00 - $406,500.00 *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion's Internal Job Title:

VP, Strategic Planning