Vice President of Commercial Operations

Savvyherb; Scranton (Lackawanna County); On-site; USD 180,000 - 240,000; Full time

Job summary

Jushi Holdings Inc. seeks a VP of Commercial Operations to lead wholesale and procurement for cannabis products across all markets. This executive will steer national strategy, manage distribution partnerships, and drive growth while aligning with retail, marketing, and operations.

The role requires strong leadership, analytics, and proven success in wholesale and business development. The VP will report to the SVP of Commercial Operations and collaborate with senior leaders to implement

Qualifications

• 10+ years of experience in commercial sales, merchandising, or operations (cannabis or CPG preferred).
• Proven pricing and promotional strategy experience for wholesale and retail.
• Proven success in wholesale sales leadership and business development.
• Experience managing teams across multiple geographies.
• Strong analytical and negotiation skills.
• Ability to operate strategically and tactically in a fast-paced, scaling environment.
• Exceptional communication and relationship-building skills.

Responsibilities

• Own the national wholesale sales strategy and ensure revenue and margin targets are met.
• Lead, support, and develop state-level wholesale sales managers and account managers.
• Cover sales responsibilities in states with leadership gaps to maintain continuity.
• Oversee merchandising to align with retail, marketing and operations.
• Build and maintain strategic external relationships with distributors, buyers, and retailers.
• Collaborate cross-functionally to execute unified go-to-market plans.
• Monitor market trends and customer insights to inform strategy.
• Maintain accurate client records and drive new business opportunities.
• Generate sales analytics and communicate financial results.
• Set financial targets with top-down and bottom-up input; partner on growth planning.

Skills

Commercial sales

Merchandising

Operations management

Pricing strategies

Negotiation skills

Team leadership

Analytics

Cross-geography collaboration

Tools

CRM systems

Sales analytics tools

Sales reporting tools

Job description

• Jushi Holdings Inc. is seeking a VP of Commercial Operations to lead the purchases of cannabis goods and wholesale sales efforts in all Jushi markets.
• The company, founded in 2018 and headquartered in Florida, is a multi-state cannabis company with over 1200 employees and operations in seven states.
• The VP role includes responsibilities such as overseeing wholesale sales strategy, managing relationships with distribution partners and buyers, and developing sales strategies.
• The ideal candidate should have 10+ years of experience in commercial sales, merchandising, or operations, with proven success in wholesale sales leadership and business development.

A bold, principled leader in #cannabis. #WeAreJushi (CSE: $JUSH) (OTCQX: $JUSHF)

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Want to make a meaningful difference in peoples' lives while earning a competitive salary? At Jushi Holdings Inc. (CSE: JUSH) (OTCQX: JUSHF), we are shaping the future of the cannabis industry, the fastest growing jobs sector in the U.S. The VP, Commercial Operations role will lead the purchases of cannabis goods, wholesale sales efforts, for all Jushi markets. This position will report to the SVP of Commercial Operations and will work with various leaders at different levels within the Company.

THE TEAM:

Founded in 2018 and headquartered in Boca Raton, Florida, Jushi is a vertically integrated, multi-state cannabis company that develops and operates high-end retail locations, premium brands, state-of-the-art cultivation, processing, and manufacturing facilities, along with a cutting-edge online platform that is setting a new standard for a sophisticated, data-driven, modern cannabis experience.

Since its founding in 2018, Jushi has grown from just a handful of people with an idea to more than 1200 employees strong. The Company has scaled its operations in seven states, including Pennsylvania, Virginia, Massachusetts, Illinois, California, Nevada, and Ohio, and has been named one of the top five cannabis companies to work for by Cannabis Business Times. The Company operates more than two dozen retail locations across the country under the retail brand, BEYOND / HELLO as well as under the recently acquired brand, Nature’s Remedy. The Company provides an unparalleled in-store experience, coupled with online reservations and in-store express pickup.

Each day, Jushi team members continue to grow, cultivate, process and manufacture a comprehensive suite of cannabis brands under the names: The Bank, The Lab, Tasteology, Nira + Medicinals and Sèche, which are addressing a wide variety of consumer and patient needs across multiple states.

WHAT YOU WILL DO

• Own the national wholesale sales strategy, ensuring revenue and margin targets are met or exceeded
• Lead, support, and develop state-level wholesale sales managers and account managers
• Cover sales responsibilities in states with leadership gaps to maintain business continuity
• Oversee the merchandising function, ensuring alignment with retail, marketing, and operations to optimize product sell-through
• Build and maintain strategic external relationships (distribution partners, buyers, third-party retailers)
• Act as a connector between cross-functional departments (Retail, Ops, Creative, Marketing) to ensure unified go-to-market execution
• Monitor market trends, competitive activity, and customer insights to inform strategy
• Must build and maintain collaborative partnerships and solid relationships with our Grow Processors, Retail Sales Leadership, and other cross-functional partners within Jushi.
• Meet or exceed quarterly sales targets and responsibly manage weekly open to buy budgets approved by senior leadership.
• Maintain accurate and detailed records of all current clients and prospects with our tracking processes
• Continually create and implement unique sales strategies, ideas, and programs as a means of producing new business opportunities across all markets of responsibility.
• Ensure accuracy of all sales reporting
• Generate sales analytics to measure item performance and communicate financial results.
• Build financial targets from both top-down and bottom-up perspectives.
• Partner with the SVP, Commercial, on national initiatives, KPIs, and growth planning
• Other duties as assigned

WHAT WE ARE LOOKING FOR

• 10+ years of experience in commercial sales, merchandising, or operations (preferably cannabis or CPG)
• Proven experience developing pricing and promotional strategies for both wholesale and retail
• Proven success in wholesale sales leadership and business development
• Experience managing teams across multiple geographies
• Strong analytical and negotiation skills
• Ability to operate both strategically and tactically in a fast-paced, scaling environment
• Exceptional communication and relationship-building skills

Preferred:

• Cannabis industry experience
• Experience managing product pipelines and product lifecycle launches
• Experience with CRM systems and sales performance reporting

If you're passionate about plant medicine and excited by our mission, we'd love to hear your perspective on how we can best meet your needs.