Vice President of Affiliate Marketing (Lead Generation)

-; Coffeyville (KS); Remote; USD 180,000 - 200,000; Full time

Job summary

Join a high-performing digital company as the VP of Affiliate Marketing, where you'll lead a critical growth engine. This role combines strategic thinking with hands-on management, focusing on building high-impact partnerships and optimizing affiliate programs. You'll thrive in a culture that values accountability and results, working alongside talented professionals in media buying and analytics. If you're passionate about driving measurable growth and fostering team development, this is the perfect opportunity to make a significant impact in a fast-growing organization.

Qualifications

• 7+ years in affiliate marketing or performance media.
• Proven track record managing high-volume CPL campaigns.
• Strong working knowledge of affiliate tracking platforms.

Responsibilities

• Own the affiliate growth strategy and build high-impact partnerships.
• Manage and grow a team of Affiliate Managers and Partner Success leads.
• Collaborate with cross-functional teams to align strategies.

Skills

Affiliate Marketing

Performance Media

Partnership Strategy

People Management

Excel/Google Sheets

Analytics Tools

Affiliate Tracking Platforms

Tools

Everflow

Impact

Partnerize

Looker

GA4

Tableau

Job description

Are you a data-obsessed leader who thrives on ownership, optimization-and building high-performing teams?

Are you research-persistent, skeptical by nature, and relentless in pursuit of results?
Do you lead through structure, clarity, and accountability-and inspire others to do the same?
Do you love building scalable systems, coaching talent, and driving measurable growth?
If you're equal parts tactician, strategist, and coach-this may be the perfect role to scale one of the most critical growth engines at a high-performing digital company.

About Excel

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel specializes in digital advertising and performance marketing, helping connect consumers with top-tier insurance brands. We partner with insurance carriers, brokers, and agencies to help them grow their customer base.

We operate top-rated insurance websites promoted via platforms like Google and Bing, ensuring consumers find the right insurance coverage quickly and efficiently.

• Our Vision: Buying great insurance should be simple.
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

The Ideal VP of Affiliate Marketing

• A disciplined, data-first leader with deep affiliate and performance marketing expertise
• Strategic thinker with a strong command of funnel metrics, quality KPIs, and campaign economics
• Comfortable managing a team, but leads by example with clear expectations and documentation
• Influential in partner conversations and persuasive in securing strategic deals
• Thrives in high-accountability environments where results-not noise-drive decision-making
• Has a quiet confidence, structured mindset, and commitment to continuous improvement

Key Responsibilities

Affiliate Program Ownership & Growth

• Own the affiliate growth strategy, prioritizing high-performing verticals, media types, and acquisition channels. Build, negotiate, and grow high-impact partnerships with affiliates, aggregators, and platforms
• Oversee campaign operations on platforms like Everflow and MediaAlpha
• Oversee and refine the affiliate traffic tiering system to uphold quality standards, maintain margins, and scale volume effectively.
• Oversee technical campaign setup (S2S tracking, UTM parameters, postbacks, etc.)
• Monitor traffic quality, fraud risk, and compliance alignment across partners
• Maintain a deep pulse on market trends, affiliate sentiment, and shifts in regulatory or media landscapes to shape forward-looking strategies that ensures a long-term affiliate growth.

Team Leadership & Development

• Manage and grow a team of Affiliate Managers and Partner Success leads
• Set clear KPIs and performance goals for the team and hold them accountable
• Coach team members on campaign optimization, reporting, negotiation, and partner strategy
• Establish structured team processes for onboarding, partner communication, and QA
• Foster a culture of analytical thinking, proactive problem-solving, and high ownership
• Provide regular performance feedback and support professional development

Cross-Functional Collaboration & Reporting

• Collaborate with sales, analytics, media buying, product, and engineering to align strategies
• Work with compliance and legal to ensure campaigns adhere to insurance regulations
• Present growth insights, risks, and forecasts to executive leadership
• Drive innovation by continuously testing new offers, verticals, and media types within affiliate channel

Skills & Experience

• 7+ years in affiliate marketing, performance media, or partnership strategy
• 2+ years in a people management or team leadership role
• Proven track record managing high-volume CPL campaigns in insurance, health, or finance
• Strong working knowledge of affiliate tracking platforms (Everflow, Impact, Partnerize, etc.)
• Highly proficient in Excel/Google Sheets (pivot tables, formulas, financial modeling)
• Experience with analytics tools like Looker, GA4, or Tableau
• Deep technical understanding of tracking infrastructure and lead flow mechanics
• Confident, structured communicator-capable of influencing partners and leading teams

Reporting Relationships

• Reports to: Chief Growth Officer
• Direct Reports: Affiliate Managers, Partner Success Team

Compensation & Benefits

• Base Salary: $180,000 - $200,000
• Performance Bonus: Uncapped as a percentage of profits generated, paid quarterly, making up to 30% annual compensation, on average.

Why Join Excel?

• Lead a channel critical to the company's revenue and scalability
• Operate with ownership and autonomy in a high-accountability, low-politics culture
• Work alongside high-performers in media buying, analytics, engineering, and executive leadership
• Combine your technical depth with commercial impact

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.

The pay range for this role is:

180,000 - 200,000 USD per year (Remote)