Vice President, Media Relations — Strategy & Coverage

Prosper Group; Atlanta (GA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Highly competitive total compensation

100% paid employee medical, dental and

Vision insurance

401(k) employer contribution

Profit sharing

Paid holidays and sick days

Parking

Onsite gym and trainer

Professional development through confs

Job summary

Cookerly Public Relations in Atlanta seeks a Vice President, Media Relations to lead earned-media strategy, counsel top executives and drive coverage for complex business and tech stories. This senior role requires outstanding news judgment and strong journalist relationships to secure meaningful coverage.

The ideal candidate will develop and deliver pitches, create media materials, and mentor account teams while guiding high-level client programs and fast-moving media cycles.

Qualifications

• 8–12 years in public relations, earned media or journalism.
• Strong record of securing high-impact business coverage with journalist relationships.
• Experience representing complex national businesses and explaining sophisticated subjects.
• Excellent writing, editing and presentation skills; able to counsel senior executives.
• Familiarity with media tools and analytics; able to manage multiple clients.

Responsibilities

• Develop and execute earned-media strategies across national, regional and business outlets.
• Counsel executives, position messaging, and guide media engagement across accounts.
• Lead pitching, media materials and executive interviews; manage announcements.
• Mentor teammates and contribute to new-business proposals.

Skills

Strategic media relations

News judgment

Executive counsel

Pitching & storytelling

Media analytics

Team mentoring

Education

BA/BS in journalism, communications or related field

Tools

Muck Rack

Cision

Meltwater

AI-enabled media research

Job description

Cookerly Public Relations in Atlanta seeks a Vice President, Media Relations to lead earned-media strategy, counsel top executives and drive coverage for complex business and tech stories. This senior role requires outstanding news judgment and strong journalist relationships to secure meaningful coverage.

The ideal candidate will develop and deliver pitches, create media materials, and mentor account teams while guiding high-level client programs and fast-moving media cycles.