Vice President, Marketing Professional

CCH Incorporated; Coppell (TX); Sur place; USD 206 000 - 309 000; Plein temps

Résumé du poste

Wolters Kluwer International in Coppell, TX, seeks a VP of Marketing to lead an integrated growth strategy for the Professional businesses, translating priorities into customer, market, and channel actions that drive revenue growth and market expansion.

You will oversee segment marketing, customer insights, demand generation, and go-to-market execution, aligning across shared marketing functions and business stakeholders to drive acquisition, retention, and growth.

Qualifications

• Bachelor's in Marketing or equivalent required; MBA preferred.
• 15+ years of progressive marketing experience including leading through influence in a matrixed org.
• Experience partnering with senior executives to develop and execute growth strategies within complex B2B, technology, software, or information services businesses.

Responsabilités

• Develop and govern the integrated segment growth strategy across Professional, ensuring alignment of marketing investments with business priorities and financial objectives.
• Translate business priorities into integrated segment strategies, customer engagement plans, and go-to-market initiatives.
• Own segment positioning, messaging, value proposition development, and customer targeting strategies to strengthen market differentiation and performance.
• Lead long-range segment marketing plans that support revenue growth, retention, and market expansion.

Connaissances

Strategic marketing

B2B marketing

Leadership

Cross-functional collaboration

Demand generation

Formation

Bachelor's in Marketing or equivalent

MBA preferred

Outils

Microsoft Office

CRM and SFA

Apple Suite

Description du poste

The VP, Marketing Professional develops and executes the integrated growth strategy for the Professional businesses, translating business priorities into customer, market, channel, and investment decisions that drive revenue growth and market expansion. The role leads segment marketing strategy, customer insights, positioning, demand generation, and go-to-market execution, ensuring alignment across shared marketing functions and business stakeholders. Working closely with business and sales leadership, the VP builds a data-driven understanding of customer needs, buying behaviors, and market opportunities, while leading integrated marketing programs that drive acquisition, retention, and growth. The role serves as the single point of accountability for segment marketing across Professional, supporting approximately $1B in Professional business revenue and influencing growth through coordinated marketing investments and cross-functional execution.

Essential Duties and Responsibilities

Lead the development and governance of the integrated segment growth strategy across Professional, ensuring alignment of marketing investments with business priorities and financial objectives. Partner with business leadership, Sales, Product, and Marketing stakeholders to translate business priorities into integrated segment strategies, customer engagement plans, and go-to-market initiatives. Own segment positioning, messaging, value proposition development, and customer targeting strategies to strengthen market differentiation and commercial performance across both businesses Lead the development of long-range segment marketing plans that support revenue growth, customer retention, market expansion, and achievement of business objectives. Establish performance measures and insights-driven reporting that connect marketing activities to customer engagement, pipeline development, retention, growth opportunities, and return on investment. Guide the execution of integrated marketing programs through shared marketing functions, including demand generation, content, communications, events, digital marketing, and customer engagement teams. Provide strategic leadership for market intelligence, customer research, competitive analysis, and business insights, leveraging data to identify opportunities and improve decision-making. Representative the voice of the customer and market within business planning processes, contributing marketing expertise to annual operating plans and long-term strategic planning activities. Drive alignment and communication across business units, senior leadership, and global marketing teams, ensuring visibility of priorities, strategies, performance, and results. Evaluate and prioritize industry events, customer forums, association partnerships, and thought leadership opportunities that enhance market presence and support business growth objectives. Ensure marketing activities are executed in accordance with brand, compliance, governance, and corporate standards, while maximizing the effectiveness of marketing investments and resources. Provide marketing, business intelligence, and presentation expertise in developing a 3-year strategic plan. Other Duties Performs other duties as assigned by supervisor.

Job Qualifications

Education: Bachelor's in Marketing or equivalent required; MBA preferred

Experience: 15+ years of progressive experience in marketing, segment marketing, product marketing, commercial strategy, customer insights, or related disciplines, including significant experience leading through influence in a matrixed organization. Experience partnering with senior executives to develop and execute growth strategies within complex B2B, technology, software, or information services businesses preferred.

Other Knowledge, Skills, Abilities or Certifications: (First list requirements, followed by preferences.)

• Able to meet all priorities and deliverables within a matrixed organizational structure.
• Completing highly complex, long-term projects involving multiple disciplines or divisions to ensure strategic goals and corporate vision are achieved is also required.
• Highly developed executive presence with strong collaboration skills; able to articulate a value proposition and secure buy-in and support from senior executive leadership, peers, and staff.
• Superior written and verbal communication skills, including executive presentations to the most senior organization levels
• Able to synthesize complex information and formulate an aligned approach and plan.
• Able to translate business strategy into a compelling and inspiring “call to action” for employees.
• Focus on securing and developing the right talent to meet current commitments while supporting future growth; maintain a bench of highly capable, diverse, and engaged talent capable of delivering on growth aspirations.
• Highly adept at successfully navigating and managing change – communicates change effectively and completely, role models effective behaviors, builds commitment and overcomes resistance, monitors transition and results.
• Experience working with Microsoft Office Suite, Apple Suite, CRM and SFA.

Travel requirements Up to 25% overnight travel (primarily North America)

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

Compensation: $206,300.00 - $309,400.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.