Vice-President, Marketing & Communications

Sidc Centre; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

A prominent cultural institution is seeking a Vice-President of Marketing & Communications to drive revenue growth through innovative strategies and campaigns. The role involves leading marketing initiatives, ensuring brand stewardship, and leveraging AI and analytics for audience engagement. The ideal candidate has a proven background in developing data-informed marketing strategies and a commitment to continuous learning. This senior leadership position is critical for enhancing the institution's visibility and engagement with visitors and members.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong ability to leverage AI and analytics.
• Commitment to continuous learning in marketing technologies.

Responsibilities

• Deliver strong revenue growth across museum visitation and memberships.
• Develop integrated strategies and campaigns for engagement.
• Manage brand stewardship and demand generation.

Skills

Data-informed marketing strategies

AI and analytics in marketing

Revenue growth

Campaign management

Audience engagement

Job description

Vice-President, Marketing & Communications

The Vice-President, Marketing & Communications (“Executive”) is a senior, hands-on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. This role leads marketing and communications as a performance-driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.

The Executive develops and executes data-informed marketing and communications strategies that position the Paley Museum as a must-visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. While stewarding the Paley brand, the Executive is responsible for delivering significant earned media coverage, as well as demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion. The Executive has a deep understanding and proven use of AI in marketing and communications and demonstrates a commitment to continuous learning of new AI use capabilities.