Vice President, Marketing

solutions construction; United States; Remote; USD 380,000 - 425,000; Full time

Benefits offered by this job

Fully remote

Competitive pay and equity

Comprehensive health coverage

Paid time off

401k plan + matching

Paid parental leave

Home office stipend

Job summary

Cadence is hiring a Vice President, Marketing to own the demand generation engine and unify marketing behind a single pipeline and revenue plan. You will build from the ground up, connecting Communications, Brand, and Customer Marketing with a data-driven demand function nationwide.

You will lead a distributed team, partner with product and revenue operations, and drive lifecycle marketing to improve engagement and clinical outcomes across health systems and providers.

Qualifications

• 8-12+ years of progressive B2B marketing experience with at least 3 years in a senior leadership role.
• Proven track record building demand generation and ABM programs from the ground up in growth-stage or mid-market companies.
• Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred.
• Demonstrated command of the full marketing funnel from brand to pipeline generation and customer expansion, with measurement of CAC and MQL-to-SQL conversions.
• Experience partnering with sales and leading cross-functional teams without direct authority.
• Fluency with AI research and productivity tools and ability to evaluate AI-driven insights critically.

Responsibilities

• Build and run the demand generation function and design ABM programs targeting health systems and CMO networks.
• Oversee all paid marketing activities including SEO, website optimization, conferences, and sponsorships.
• Coordinate case studies, partner spotlights, and earned media into outbound campaigns and ensure clean handoffs to sales.
• Align Communications, Brand, and Marketing to drive shared pipeline and revenue goals.
• Own lifecycle and expansion marketing to improve engagement, retention, and clinical outcomes.
• Define and optimize the marketing tech stack, funnel instrumentation, and CRM attribution; report on pipeline metrics.
• Lead and grow a distributed marketing team, hiring talent in the near term.

Skills

Demand generation

ABM programs

Marketing funnel management

Health systems marketing

Leadership in marketing

AI productivity tools

Cross-functional collaboration

Tools

CRM systems

Marketing automation platforms

Job description

Cadence is the clinical AI company automating the treatment of chronic disease. Its Clinical Intelligence takes on the routine, high-volume work of chronic care – monitoring patients, surfacing risks, and coordinating action – so clinicians can focus on the decisions that require them. Grounded in partnerships with more than 20 leading health systems, deep EMR integrations, dedicated medical group, and experience serving a population of more than 100,000 patients, the system learns from real-world care delivery, improving as it scales. Cadence has been recognized by TIME as one of the Top 100 HealthTech Companies and by LinkedIn as a Top Startup (#4, 2025).

The Role

We're hiring a Vice President, Marketing to own Cadence's demand generation engine and unify marketing behind a single pipeline and revenue plan. This is the first unified marketing leader in the company's history, connecting Communications and Brand with Customer Marketing and a demand generation function you will build from the ground up. You will work across Growth, Revenue Operations, Product, and Data to convert Cadence's credibility with health systems, clinicians, and the 2,300 primary care providers and cardiologists using Cadence nationwide into a measurable pipeline.

What You'll Do

• Build and run the demand generation function, Cadence's most critical near-term pipeline gap, and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks.
• Oversee all paid marketing activities, including SEO/AEO oversight and website optimization, paid conference participation, and sponsorships that build Cadence's presence among health system buyers.
• Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that move priority accounts from awareness to evaluation, and own the handoff from marketing-qualified leads to AEs with clean routing and closed-loop reporting.
• Partner with Communications and Brand to align all three marketing functions behind shared pipeline and revenue goals, acting as the single accountable owner for marketing outcomes in a refreshed board plan.
• Own lifecycle and expansion marketing, refining provider and patient journeys with Cadence for stronger engagement, retention, and clinical outcomes.
• Partner with Product, Data, and Revenue Operations to define and own the marketing tech stack, funnel instrumentation, and CRM attribution model, and report on pipeline sourced, pipeline influenced, MQL-to-SQL conversion, and CAC.
• Lead, mentor, and grow a distributed marketing team across demand gen and customer marketing, hiring demand gen talent as the immediate organizational priority and determining the right time to formalize product marketing as a distinct function.

What You Need

• 8-12+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role.
• Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company, personally built and run rather than only overseen.
• Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred.
• Demonstrated command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion, including measurement frameworks that track pipeline sourced, MQL-to-SQL rates, and CAC.
• Track record managing marketing in a resource-constrained environment, prioritizing ruthlessly and delivering outsized impact with lean budgets.
• Experience partnering closely with a sales organization, reporting into a revenue-focused executive, and leading cross-functionally without direct authority.
• Fluency with AI research and productivity tools and the ability to evaluate AI-driven insights critically, distinguishing signal from noise in a fast-moving information environment.

Compensation

Expected on-target earnings (OTE) for this role range between $380,000 - $425,000, depending on experience, skills, seniority, and business needs. Total compensation includes base salary, variable incentive compensation, and equity as part of the overall package.

Benefits & Perks

• Competitive pay & equity*
• Fully remote
• Comprehensive health coverage: Medical, dental & vision
• Paid time off
• 401k plan + matching
• Paid parental leave
• Home office stipend

*benefit offerings may vary depending on job profile, job level and worker type
Cadence is committed to equal opportunity and fairness regardless of race, color, religion, sex, gender identity, sexual orientation, nation of origin, ancestry, age, physical or mental disability, country of citizenship, medical condition, marital or domestic partner status, family status, family care status, military or veteran status or any other basis protected by local, state or federal laws.

If you require a reasonable accommodation during the interview or hiring process, please notify your recruiter.