Cardone Capital is seeking a world-class Vice President of Marketing to lead and scale a five to ten-person in-house marketing team for one of the largest real estate crowdfunding platforms in the United States. This is a rare opportunity to take the reins of a fast-growing, performance-driven marketing engine — one that connects accredited investors to institutional-grade real estate opportunities.
About the Role
The VP of Marketing will work directly with the executive team to strategize, execute, and optimize full-funnel investor acquisition campaigns, including paid media, funnel design, and web experience — all focused on generating and converting high-quality accredited investor leads.
Responsibilities
- Strategic Leadership: Develop and execute digital marketing strategies that expand Cardone Capital’s investor base, accelerate lead flow, and drive capital commitments.
- Team Leadership: Lead and mentor a cross-functional team across paid media, funnel design, automation, creative, and analytics. Build a high-performance culture focused on data, speed, and measurable ROI.
- Paid Media Oversight: Oversee and optimize large-scale paid media campaigns across Meta, Google, YouTube, LinkedIn, and programmatic platforms. Ensure strong ROI and cost per accredited lead metrics.
- Funnel & Website Optimization: Own the entire investor funnel — from ad click to investment. Optimize landing pages, webinars, and lead nurture sequences to maximize conversion rates and reduce friction.
- Marketing Technology & Data: Use tools like HubSpot, Meta Ads Manager, and Tag Manager to track investor behavior, manage attribution, and ensure accurate KPI reporting.
- Investor Acquisition & Lifecycle Marketing: Create and refine automated email sequences, retargeting campaigns, and investor onboarding experiences that move leads from first click to committed investor.
- Creative Direction: Develop ad campaigns, VSLs, and educational content that build trust, drive urgency, and align with Cardone Capital’s brand and voice.
- Performance Reporting: Own weekly and monthly performance dashboards across all channels, providing executive insights and data-backed recommendations.
Qualifications
- 10+ years of marketing experience, ideally in digital performance, financial services, or real estate investment platforms.
- Proven success scaling accredited investor or high-net-worth lead generation.
- Experience managing $500K–$1M+ monthly ad budgets across Meta and Google.
- Expertise in conversion funnels, paid media strategy, CRM automation, and lifecycle email marketing.
- Deep understanding of data analytics, attribution, and investor psychology.
- Ability to manage a cross-functional team (5–10 members) while driving measurable growth.
- Highly organized, analytical, and results-driven.
- On-site role in Aventura, Florida. This is not a remote position.
What You Will Get
- A seat on the executive team of one of the most innovative real estate crowdfunding platforms in the country.
- Full control of a marketing engine that fuels hundreds of millions in investor capital.
- Direct collaboration with Grant Cardone and senior leadership in a fast-paced 10X culture.
- Competitive base compensation.
- Access to top-tier tools, media resources, and an elite team.
Preferred Skills
- You’ve scaled digital marketing for financial or real estate investment offers.
- You’re obsessed with funnels, analytics, and creative that converts.
- You thrive leading teams and building systems that drive measurable results.
- You want your compensation to reflect your impact — and your performance.