Vice President, Marketing

Sales First Distributing LLC; United States; On-site; USD 150,000 - 200,000; Full time

Job summary

Southern Hobby Distribution, LLC seeks a Vice President of Marketing & Growth to lead integrated marketing strategies remotely in the US. This role requires over 10 years of experience in marketing, brand, or commercial leadership.

The ideal candidate will spearhead customer acquisition and community engagement while executing omnichannel campaigns across retail and ecommerce. The position demands strong digital marketing understanding and success in scaling brands.

Qualifications

• 10+ years of experience in marketing, brand, or commercial leadership.
• Strong understanding of digital marketing and community building.
• Experience in gaming, collectibles, consumer products or related industries.

Responsibilities

• Develop and execute marketing strategies across multiple channels.
• Lead customer acquisition and community engagement initiatives.
• Drive omnichannel campaigns including retail and ecommerce.

Skills

Marketing strategy

Growth leadership

Brand positioning

Customer acquisition

Digital marketing

Community engagement

Job description

Job Title

Vice President, Marketing & Growth

Reporting Line

CEO

Position Location

Remote - US

Locations

Aarhus – Dallas – Delhi – Lisbon – Nashville – Worldwide

Website

https://www.collectivusholdings.com

Key Responsibilities

• Develop and execute integrated marketing and growth strategies across SFD and Sorted.
• Lead brand positioning, customer acquisition, lifecycle marketing, and community engagement initiatives.
• Drive omnichannel campaigns spanning retail, ecommerce, social, creator/influencer partnerships, events, digital media, and experiential activations.
• Build scalable growth strategies that connect physical products, retail experiences, and digital engagement ecosystems.
• Partner closely with Sales and Commercial teams to support retailer engagement, customer acquisition, and strategic partnerships.
• Utilize consumer insights, analytics, and market trends to optimize campaign effectiveness and business growth.
• Serve as a strategic leader supporting the continued growth and expansion of the Sorted platform and app ecosystem.
• Partner cross-functionally with Product, Engineering, Customer Experience, and Commercial teams to drive user acquisition, retention, engagement, and monetization strategies.
• Help shape the long‑term business strategy and scalability of Sorted, including community development, loyalty initiatives, partnerships, and digital expansion opportunities.
• Explore opportunities to integrate physical and digital experiences that strengthen consumer engagement and recurring platform usage.
• Lead integrated brand and consumer engagement strategies that strengthen awareness and loyalty across SFD‑supported brands and initiatives.
• Oversee content strategy, social media, creator/influencer partnerships, experiential activations, events, and community engagement efforts.
• Drive omnichannel marketing initiatives that connect retail experiences, fandom engagement, and digital consumer behavior.
• Support the continued development of scalable brand storytelling and consumer‑facing marketing capabilities across the organization.
• Partner across Product, Sales, Operations, Creative, and Executive Leadership teams to align marketing initiatives with broader business objectives.
• Lead annual marketing planning, budget management, forecasting, and KPI reporting.
• Build and manage external agency, creator, licensing, and strategic partner relationships.
• Help establish scalable marketing processes, reporting frameworks, and operational discipline across the organization.
• Build, mentor, and lead a high‑performing global marketing organization.
• Foster a culture of accountability, creativity, agility, and execution excellence.
• Serve as a collaborative and influential leader across multiple business units and stakeholders.

Qualifications

• 10+ years of progressive marketing, brand, growth, or commercial leadership experience.
• Experience within gaming, collectibles, consumer products, entertainment, licensing, retail, ecommerce, technology, or adjacent enthusiast‑driven industries strongly preferred.
• Demonstrated success in building brands, scaling consumer engagement, and driving commercial growth.
• Strong understanding of digital marketing, community building, lifecycle marketing, creator ecosystems, and customer acquisition strategies.
• Experience partnering closely with Product and Engineering teams on digital platforms or app ecosystems preferred.
• Proven ability to lead cross‑functional initiatives across global organizations.
• Strong executive presence with the ability to operate strategically while remaining hands‑on in execution.
• Experience managing budgets, agencies, partnerships, and integrated marketing campaigns.
• P&L ownership or strong business operations exposure is a plus.