Vice President Marketing

South Carolina Student Loan; Columbia (SC); On-site; USD 150,000 - 230,000; Full time

Job summary

SC Student Loan Corporation in Columbia, SC, seeks a Vice President of Marketing to drive brand awareness, customer engagement, and organizational growth. The role develops and executes integrated marketing strategies, oversees brand management and communications, and partners with senior leadership to support key business objectives.

The ideal candidate blends strategic thinking with creativity and data-driven leadership, building strong brands across channels and delivering measurable

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Progressive experience in marketing, communications, brand management, digital marketing, or customer engagement.
• Prior leadership experience managing teams, projects, agencies, or cross-functional initiatives.
• Strong analytical skills with experience using CRM, marketing automation, and reporting tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute marketing strategies that support organizational growth and visibility.
• Lead brand management, communications, digital marketing, and customer engagement initiatives.
• Analyze market trends, customer insights, and performance data to inform strategic decisions.
• Partner with executive leadership and cross-functional teams to align marketing efforts with business priorities.
• Oversee public relations, media relations, and reputation management activities.
• Establish and track performance metrics, evaluating campaign effectiveness and ROI.
• Manage external agencies, vendors, and marketing partners.
• Lead, mentor, and develop marketing team members.
• Manage marketing budgets and resource allocation to maximize impact.

Skills

Strategic Marketing

Brand Management

Leadership

CRM & Marketing Automation

Data Analytics

Communications

Cross-functional Collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

CRM

Marketing Automation

Reporting Tools

Job description

FGP is leading the retained search for an experienced and strategic marketing leader to drive brand awareness, customer engagement, and organizational growth with our client, SC Student Loan Corporation. The Vice President of Marketing will develop and execute integrated marketing strategies, oversee brand management and communications, and partner with senior leadership to support key business objectives.

This role requires a blend of strategic thinking, creativity, data-driven decision making, and leadership. The ideal candidate will be passionate about building strong brands, engaging target audiences, and delivering measurable results across multiple channels.

Key Responsibilities

• Develop and execute marketing and outreach strategies that support organizational growth and visibility.
• Lead brand management, communications, digital marketing, and customer engagement initiatives.
• Analyze market trends, customer insights, and performance data to inform strategic decisions.
• Partner with executive leadership and cross-functional teams to align marketing efforts with business priorities.
• Oversee public relations, media relations, and reputation management activities.
• Establish and track performance metrics, evaluating campaign effectiveness and return on investment.
• Manage external agencies, vendors, and marketing partners.
• Lead, mentor, and develop marketing team members.
• Manage marketing budgets and resource allocation to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Progressive experience in marketing, communications, brand management, digital marketing, or customer engagement.
• Prior leadership experience managing teams, projects, agencies, or cross-functional initiatives.
• Strong analytical skills with experience using CRM, marketing automation, and reporting tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to collaborate effectively across all levels of an organization.

What We're Looking For

The successful candidate is a strategic, collaborative, and results-oriented leader who can balance high-level planning with hands-on execution. They are comfortable using data to drive decisions, building relationships across the organization, and creating marketing programs that support long-term growth and engagement.