Vice President, Loyalty & Omnichannel Marketing

Simon Property Group; San Francisco (CA); On-site; USD 150,000 - 300,000; Full time

Job summary

A leading retail management company is seeking a VP, Loyalty and Omnichannel Marketing to drive the Simon+ loyalty program. The ideal candidate will have over 10 years of experience in loyalty marketing and digital strategy, coupled with strong project management and analytical skills. Responsibilities include enhancing user experience, developing comprehensive marketing strategies, and leading cross-functional teams. The position offers a salary range of $150,000 - $300,000, based on individual qualifications.

Qualifications

• 10+ years in loyalty marketing, digital strategy and ecommerce.
• Familiarity with retailer affiliate marketing and card-linked offers a plus.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Evolve the Simon+ and Simon Search value propositions and user experience.
• Develop a comprehensive marketing plan for Simon+ and Simon Search.
• Partner with cross-functional stakeholders to execute the marketing plan.
• Oversee Simon+ day-to-day operations including rewards and member services.
• Collaborate with Simon Retailer Marketing to enhance program value.
• Leverage data insights for member acquisition and program optimization.
• Lead collaboration between Simon and ShopSimon.com teams.

Skills

Loyalty marketing

Digital strategy

Ecommerce

Analytical skills

Project management

CRM

Communication

Education

Bachelor’s degree

Job description

Overview

Job Location: Corporate Indianapolis

Position Summary: Simon is hiring a VP, Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ is a best-in-class loyalty program that rewards shoppers both in-store and online. It merges legacy programs like Mall Insider® and Premium Outlets® VIP Shopper Club with new incentives such as cash back, points, and exclusive perks.

The VP, Loyalty and Omnichannel Marketing will be the internal authority on the features, benefits, user experience and marketing of Simon+ and our retailer affiliate marketing program, along with being a key collaborator within the Simon Search (online and in-store search) platform. The VP will play a pivotal role in building and expanding these initiatives, collaborating closely with internal cross-functional teams and the ShopSimon.com e-commerce team, to deliver a seamless, loyalty-driven shopping experience across the Simon ecosystem that benefits both consumers and retail partners.

Responsibilities

• Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members.
• Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints.
• Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc.
• Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly.
• Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value.
• Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions.
• Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements.
• Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives.

Qualifications

• Bachelor’s degree required.
• 10+ years in loyalty marketing, digital strategy and ecommerce. Familiarity with retailer affiliate marketing and card-linked offers a plus.
• Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands.
• Strong strategic, analytical, and project management skills.
• Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing.
• Excellent communication and stakeholder management abilities.
• Customer-first mindset and passion for delivering exceptional experiences.
• Ability to travel 25-50% of time depending on home location.

The salary range for this position is $150,000 - $300,000. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.