Vice President, Lifecycle Marketing Strategy

Publicis Groupe; New York (NY); On-site; USD 156,000 - 247,000; Full time

Job summary

Publicis Groupe seeks a Vice President of Lifecycle Marketing Strategy to lead the design and optimization of marketing strategies that effectively engage customers throughout their journey. This strategic role demands a blend of analytical skills and creativity to foster customer engagement and promote retention through data-driven approaches.

Benefits

Paid Family Care

Tuition Assistance

Flexible Working Arrangements

Employee Assistance Programs

Paid Time Off including Flexible Time Off

Qualifications

• Experience in developing full-funnel lifecycle strategies.
• Strong analytical mindset with data-informed decision making.
• Ability to mentor and lead teams.

Responsibilities

• Define lifecycle marketing strategies across CRM and paid channels.
• Analyze campaign performance to improve lifecycle outcomes.
• Collaborate with cross-functional teams on omnichannel campaigns.

Skills

Lifecycle Marketing

CRM

Customer Engagement

Data-Driven Marketing

Analytical Skills

Education

12+ years experience in marketing

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Vice President, Lifecycle Marketing Strategy is a senior strategic leader responsible for helping brands design and optimize marketing strategies that connect with customers across every stage of their lifecycle—from acquisition to onboarding, engagement, retention, and win-back. With a strong foundation in CRM and data-driven marketing, this role brings a lifecycle-first mindset to building connected, personalized experiences across direct, owned, and addressable paid media channels.

The VP will lead the development of holistic lifecycle strategies, activating journeys and programs through CRM platforms like Salesforce, Braze, and Adobe, and partnering closely with creative, media, and technology teams to deliver measurable business growth. This person should have experience across a range of B2C and B2B industries and will serve as a trusted advisor to client stakeholders, balancing strategic leadership with hands-on execution and team development.

Responsibilities

• Define lifecycle marketing strategies that guide customer engagement from first touch through loyalty, reactivation, and advocacy—tailored to client goals and customer behavior.
• Translate customer journey insights into scalable marketing programs across CRM (email, SMS, push), owned (web, mobile app, direct mail), and paid addressable channels.
• Develop segmentation and targeting strategies rooted in first-party data to enable personalized experiences across lifecycle stages.
• Lead the strategic vision and planning for CRM programs, aligning messaging, cadence, and creative with customer needs and business KPIs.
• Partner with clients and cross-functional teams to design and activate omnichannel campaigns, orchestrating connections between lifecycle CRM programs and paid media.
• Leverage marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze) to design automated journeys, triggered messages, and real-time personalization.
• Analyze campaign and program performance to uncover actionable insights, support test-and-learn approaches, and continuously improve lifecycle outcomes.
• Collaborate with Media, Creative, Analytics, and Tech teams to ensure lifecycle programs are fully integrated with broader brand and performance strategies.
• Present strategies, roadmaps, and performance findings to senior client stakeholders, serving as a key voice in campaign planning and growth conversations.
• Stay ahead of industry trends in customer lifecycle marketing, MarTech, personalization, and privacy to evolve best practices and guide client innovation.
• Mentor mid-level strategists and support their career development
• Scope and drive the development of engagements (scoping, timing, deliverables, effort)
• Contribute to staffing and resourcing, being an advocate for strategic needs across accounts

Qualifications

• 12+ years of experience in lifecycle marketing, CRM, or customer engagement strategy, ideally in an agency or consultancy supporting multiple client verticals.
• Proven success designing and executing full-funnel lifecycle strategies that drive customer acquisition, onboarding, retention, and reactivation.
• Deep expertise in CRM channels (email, SMS, push), with working knowledge of how to connect them with paid and owned media to support broader lifecycle goals.
• Familiarity with MarTech platforms including Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and data integration tools.
• Strong analytical mindset with experience using data to inform strategy, optimize performance, and drive structured experimentation.
• Adept at collaborating across creative, media, and data teams to deliver unified customer experiences and maximize channel effectiveness.
• Skilled in stakeholder management with the ability to lead strategic conversations with senior clients and influence cross-functional teams.
• Demonstrated leadership in mentoring teams, guiding account strategy, and managing delivery across multiple workstreams.
• Curiosity and passion for staying at the forefront of lifecycle marketing trends, tools, and customer engagement practices.
• Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM
• Experience advising clients (VP to C-level) on strategic considerations and best practices for building effective CRM programs

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156, 560 - $246,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/30/2025.