Vice President, Integrated Marketing

Monotype; Woburn (MA); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Hybrid work arrangements

Competitive medical insurance coverage

Corporate bonus program

Development and advancement programs

Retirement planning options

Job summary

Monotype seeks a visionary Vice President of Integrated Marketing to align brand, demand, and go-to-market strategies across audiences, regions, and channels. Reporting to the CMO, you’ll oversee content strategy, global campaigns, digital channels, web publishing, AEO, creative, brand, and production, delivering measurable commercial impact.

You will translate business priorities into a scalable content engine and integrated marketing roadmap, driving execution at scale with data-driven

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• Significant progressive experience in integrated marketing and leadership at VP level.
• Experience leading multidisciplinary teams responsible for content, campaigns, digital, web, SEO/AEO, creative, brand, and production.
• Strong track record building and scaling integrated content and campaign operating models in a global, matrixed org.

Responsibilities

• Lead the integrated marketing organization for content, campaigns, digital channels, web, AEO, creative, brand, and production.
• Build unified content and channel strategy supporting brand, demand, engagement, and commercial objectives.
• Establish a scalable content engine for priority audiences across use cases, industries, markets, and lifecycle stages.
• Lead development and execution of integrated global campaigns with clear objectives, messaging, and measurement.
• Translate priorities into an integrated marketing roadmap with data-driven tradeoffs and clear ownership.

Skills

Executive leadership

Integrated marketing

Content marketing

Digital marketing

SEO/AEO

Campaign management

Data-driven decisions

AI-enabled marketing

Cross-functional influence

Global campaigns

Education

Bachelor's degree in marketing/related field

Advanced degree preferred

Tools

Marketing analytics tools

Job description

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.

We are seeking a Vice President of Integrated Marketing to lead the execution engine that brings our brand, demand, and go-to-market strategies to life across audiences, regions, and channels. Reporting directly to the Chief Marketing Officer, this leader will oversee the teams responsible for content strategy and creation, global campaigns, digital channels, web publishing, answer engine optimization (AEO), creative, brand expression, and marketing production. They will connect these capabilities into an integrated operating model that delivers compelling customer experiences, strengthens our brand, and generates measurable commercial impact.

The ideal candidate combines strategic marketing judgment with operational discipline, understanding how to translate business priorities, audience insights, and campaign strategies into high-quality content and coordinated execution at scale. They are equally comfortable shaping the content agenda, improving marketing workflows, managing cross-functional dependencies, and using performance data to determine where the organization should invest next.

What you’ll be doing:

• Lead the integrated marketing organization responsible for content, global campaigns, digital channels, web publishing, AEO, creative, brand, and production.
• Build a unified content and channel strategy that supports brand building, demand generation, customer engagement, and commercial priorities across the full buyer journey.
• Establish a scalable content engine that produces differentiated brand and demand content tailored to priority audiences, use cases, industries, markets, and stages of the customer lifecycle.
• Lead the development and execution of integrated global campaigns, ensuring that campaign objectives, audiences, messaging, content, channel plans, regional activation, and success measures are aligned from the outset.
• Translate company, product, and go-to-market priorities into a clear integrated marketing roadmap, making thoughtful tradeoffs based on business impact, audience needs, capacity, and performance data.
• Oversee owned and paid marketing channels, ensuring that channel strategies, content, investment, and activation plans work together to maximize reach, engagement, conversion, and pipeline impact.
• Own the strategic direction and operating effectiveness of the company’s web presence, including publishing governance, user journeys, content quality, conversion optimization, accessibility, search visibility, and overall digital experience.
• Advance the company’s search and answer engine strategy, strengthening the discoverability, authority, and usefulness of content across traditional search, AI-powered search, and large language model experiences.
• Lead creative, brand, and production capabilities, ensuring consistent brand expression and high-quality execution while improving speed, scalability, and cost effectiveness.
• Establish an integrated planning and production process across marketing, with clear briefs, priorities, roles, decision rights, service levels, timelines, and accountability for outcomes.
• Partner closely with Product Marketing, Demand Generation, Regional Marketing, Marketing Analytics, Communications, Sales, Product, and Customer Success to ensure that messaging and campaign execution are coordinated and commercially relevant.
• Use marketing analytics, customer insights, and campaign performance data to assess effectiveness, optimize active programs, inform content decisions, and identify the strongest opportunities for future investment.
• Develop a clear content measurement framework that evaluates not only output and engagement, but also contribution to audience growth, brand authority, conversion, pipeline, revenue, retention, and customer value.
• Modernize marketing execution through AI, automation, reusable content systems, modular production, and improved workflow orchestration—while maintaining appropriate brand, quality, and governance standards.
• Lead, develop, and retain a high-performing global team, creating clarity around priorities, raising the quality bar, holding teams accountable, and building stronger connections across traditionally separate marketing disciplines.
• Manage agency, freelancer, technology, and production partnerships, ensuring that external resources are used strategically and deliver measurable value.
• Oversee relevant budgets and capacity planning, balancing internal and external resources to deliver the highest-impact work efficiently.

What we’re looking for:

• Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred.
• Significant progressive experience in integrated marketing, content marketing, digital marketing, global campaigns, brand, or related disciplines, including leadership at the VP or comparable level.
• Proven experience leading multidisciplinary marketing teams responsible for several of the following: content, campaigns, digital channels, web, SEO/AEO, creative, brand, and production.
• Demonstrated ability to build and scale an integrated content and campaign operating model within a global, matrixed organization.
• Strong understanding of both brand and demand marketing, with the ability to create work that builds long-term market relevance while also contributing to measurable commercial outcomes.
• Experience translating complex products, capabilities, and customer needs into clear, differentiated, and compelling content across formats and channels.
• Strong knowledge of digital customer journeys, web strategy, content distribution, search optimization, conversion, channel performance, and evolving AI-driven discovery behaviors.
• Demonstrated success developing global campaigns that can be consistently executed while allowing for appropriate regional and audience adaptation.
• Strong operational leadership, including prioritization, resource planning, workflow design, agency management, budget ownership, and accountability for delivery.
• Data-driven decision-making skills, with experience using marketing analytics to evaluate performance, optimize investment, and determine future campaign and content priorities.
• A sophisticated understanding of AI-enabled marketing, including the responsible use of generative AI, automation, content intelligence, personalization, and workflow tools to improve speed, scale, and effectiveness.
• Excellent cross-functional influence and communication skills, with the ability to align senior stakeholders around priorities, resolve competing demands, and create clarity in a complex environment.
• A track record of developing strong leaders and teams, setting high standards, and fostering a culture of creativity, collaboration, experimentation, and measurable accountability.

What’s in it for you:

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage to meet all your healthcare needs.
• Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales
• A creative, innovative, and global working environment in the creative and software technology industry
• Highly engaged Events Committee to keep work enjoyable.
• Reward & Recognition Programs (including President's Club for all functions)
• Professional onboarding program, including robust targeted training for Sales function
• Development and advancement opportunities (high internal mobility across organization)
• Retirement planning options to save for your future, and so much more!

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

The US pay range for this position is $225,000.00 – $250,000.00 annual base salary for external candidates with the appropriate level of experience. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience. The job application window for this role is 30 days from the posting date.