Vice President Group Director, Data and Analysis

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 168,000 - 242,000; Full time

Job summary

Digitas in Chicago seeks a VP/Group Director, Data and Analysis to lead data-driven strategy that aligns with client goals and drives growth for a global CPG client. You will guide internal teams and collaborate with Digitas leadership to develop innovative data solutions.

As a senior leader, you will build frameworks, roadmaps, and data strategies, evaluate new data opportunities, and foster partnerships with retail media networks to optimize commerce outcomes. Travel as needed.

Qualifications

• 12–14 years of analytics or strategy experience in an advertising agency, management consulting, or ad tech company.
• Experience managing a team.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• A four-year college degree; advanced degree is a plus.
• Proven leadership ability with strong client relationship skills.
• In-depth knowledge of and passion for online advertising, retail media, and emerging trends in the digital landscape.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Open to travel as needed.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts
• Building and executing a client-specific data strategy, including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce), with a particular focus on retail media and commerce initiatives.
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Skills

Analytical thinking

Leadership

Problem solving

Digital data technologies

Retail media knowledge

Travel flexibility

Education

Four-year college degree

Advanced degree

Tools

DMPs

Google Analytics

Digital pixel tracking

Site tagging

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Vice President/Group Director, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Vice President/Group Director — someone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership.

Sound like you? Read on.

Responsibilities

As Vice President/Group Director, Data and Analysis, you'll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening overall client relationships. This role is specifically focused on supporting a globally-renowned CPG client, requiring a strong understanding of the retail media ecosystem and experience partnering directly with retail media networks. Your clients' needs will vary and may include integrated marketing, retail media, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts
• Building and executing a client-specific data strategy, including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce), with a particular focus on retail media and commerce initiatives.
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 12–14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem-solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• A four-year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising, retail media, and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.