Vice President Director, Data and Analysis

Digitas North America; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Job summary

Digitas North America is seeking a Vice President/Director of Data & Analysis to align data-driven strategy with client goals and lead a team of analysts for a globally recognized CPG client. The role emphasizes translating complex data into actionable insights and fostering growth across marketing disciplines.

The position requires strong B2B analytics experience, leadership, and the ability to guide internal teams while maintaining client relationships in a fast-paced environment.

Qualifications

• 10–12 years of experience in analytics, data strategy, or consulting, ideally within an advertising agency, management consulting company, ad tech company, or similar environment.
• Significant B2B experience with understanding of B2B audiences, journeys, segmentation, data, and challenges of B2B marketing.
• Experience developing and executing data-driven strategies and solutions to address complex business and marketing challenges.
• Experience managing and developing a team.
• Strong analytical, critical thinking, strategic, and problem-solving skills.
• Experience with modern statistical learning methods including regression, classification, and supervised/unsupervised learning.
• Knowledge of digital data technologies including DMPs, Google Analytics, pixel tracking, site tagging, etc.
• General knowledge of media, CRM, marketing tech, or data ecosystems is a plus.
• Four-year college degree; advanced degree is a plus.
• Proven leadership with client relationships and communication skills.
• Deep knowledge of data-driven marketing and digital advertising.
• Ability to translate complex data into actionable business recommendations.
• Thrives in fast-paced, collaborative environments.
• Open to travel as needed.
• Familiarity with AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Identifying strategic, data-driven services and opportunities that will allow clients to grow their business.
• Assisting clients in defining analytics needs and developing solutions to address complex business challenges.
• Creating frameworks and methodologies for approaching major strategic issues, leveraging agency intellectual capital and innovative concepts.
• Building and executing client-specific data strategies, including gap assessments, optimal-state data plans, and actionable roadmaps.
• Evaluating new online and offline data opportunities, including new data sources, emerging technologies, client priorities, partnerships, and other opportunities.
• Applying deep B2B expertise to develop data-driven strategies and solutions for customer journeys, segmentation and growth.
• Fostering creative thinking on how data can solve unique business challenges across Media, Creative, CRM, and eCommerce for B2B audiences.
• Identifying new opportunities within existing client relationships and participating in new business initiatives.
• Providing support, coaching, and training to assist career development of direct reports and the broader team.

Skills

Analytics leadership

B2B marketing

Data-driven strategy

Team management

Statistical learning

Digital data technologies

Client relationship

Communication skills

Education

Bachelor's degree

Advanced degree

Tools

DMPs

Google Analytics

Pixel tracking

Site tagging

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Vice President Director, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Vice President/Director — someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members.

Sound like you? Read on.

Responsibilities

As Vice President/Director, you'll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening overall client relationships. This role is specifically focused on supporting a globally renowned CPG client and requires strong B2B experience, with a proven ability to translate complex business challenges into data-driven strategies and solutions. Clients' needs will vary and may include integrated marketing, media, CRM, segmentation, primary research, and broader data and analytics initiatives.

Day-to-day, Your Role Includes

• Identifying strategic, data-driven services and opportunities that will allow clients to grow their business.
• Assisting clients in defining analytics needs and developing solutions to address complex business challenges.
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts.
• Building and executing client-specific data strategies, including performing gap assessments, creating optimal-state data plans, and developing actionable execution roadmaps.
• Evaluating new online and offline data opportunities, including new data sources, emerging technologies, client priorities, partnerships, and other evolving opportunities.
• Applying deep B2B expertise to develop data-driven strategies and solutions that address complex customer, audience, and business challenges.
• Fostering creative thinking around how data can be used to solve unique business challenges and support marketing activities across Media, Creative, CRM, and eCommerce, with a particular focus on B2B audiences, customer journeys, segmentation, and growth opportunities.
• Identifying new opportunities within existing client relationships and participating in new business initiatives.
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team.

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 10–12 years of experience in analytics, data strategy, or consulting, ideally within an advertising agency, management consulting company, ad tech company, or similar environment.
• Significant B2B experience is required, with a strong understanding of B2B audiences, customer journeys, segmentation, data, and the unique challenges of B2B marketing.
• Experience developing and executing data-driven strategies and solutions to address complex business and marketing challenges.
• Experience managing and developing a team.
• Strong analytical, critical thinking, strategic, and problem-solving skills.
• Experience with modern statistical learning methods, including regression techniques, classification models, and supervised and unsupervised learning.
• Knowledge of digital data technologies, including DMPs, Google Analytics, digital pixel tracking, site tagging, and related technologies.
• General knowledge of or direct experience with the media industry, CRM platforms, marketing technology, or data ecosystems is a plus.
• A four-year college degree; an advanced degree is a plus.
• Proven leadership ability with strong client relationship and communication skills.
• In-depth knowledge of data-driven marketing, digital advertising, and emerging trends in the broader data and technology landscape.
• The ability to translate complex data and analytics into clear, actionable business recommendations for senior clients and stakeholders.
• The ability to thrive in a fast-paced, collaborative, and deadline-driven environment.
• Open to travel as needed.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, particularly for ideation, research, analysis, and content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.