Vice President for Enrollment & Marketing

Northwest Nazarene University College of Business; Nampa (ID); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan

Tuition benefits

Paid leave

Job summary

Northwest Nazarene University in the Boise Valley of Idaho seeks a visionary Vice President for Enrollment & Marketing to drive data-informed recruitment and enrollment across programs. This role reports to the President and aligns enrollment, marketing, brand strategy, and communications with the university mission.

The VPEM will supervise admissions operations and marketing leaders, develop annual forecasts, and partner with SLT to ensure strategic enrollment outcomes while advancing the

Qualifications

• Master's degree in marketing or educational leadership required.
• Strong strategic planning and enrollment forecasting abilities.
• Experience leading admissions, enrollment, marketing or related fields.

Responsibilities

• Lead enrollment, marketing & communications with data-informed strategy.
• Oversee Traditional Undergraduate, Graduate, and Professional Studies admissions.
• Develop and manage enrollment budget and staff performance.

Skills

Strategic leadership

Enrollment management

Data analysis

Budget management

Team leadership

Communication skills

Higher education marketing

Education

Master's degree in marketing or educational leadership

Doctoral degree (preferred)

Tools

Microsoft Office

SLATE software

Job description

Vice President for Enrollment & Marketing

Northwest Nazarene University is a Christ-centered academic institution based in the Boise Valley of Idaho. Founded in 1913, NNU offers a comprehensive liberal‑arts education rooted in the Wesleyan‑Holiness tradition and builds a community guided by God’s word.

Mission

The mission of Northwest Nazarene University is the transformation of the whole person, centered in Jesus Christ and cultivating habits of heart, soul, mind, and strength to prepare students as God’s creative and redemptive agents.

Description Of Position

The Vice President of Enrollment and Marketing (VPEM) is a senior executive leader responsible for developing and executing a data‑informed strategy to recruit and enroll an academically qualified student body. Reporting to the President, the VPEM provides visionary leadership for enrollment management, marketing and communications, and brand strategy, aligning all efforts with the institutional mission and market demand.

Reporting Relationship

Reports to the President and is a member of the Senior Leadership Team (SLT).

Roles and Relationships

• Embrace the spiritual heritage of the university and promote the educational heritage of the Church of the Nazarene.
• Envision and represent Northwest Nazarene University as an outstanding Christian university, enhancing its presence and reputation across Idaho and the Northwest U.S.
• Understand and articulate the university’s mission, vision, values, and philosophies while communicating effectively with all constituencies.
• Administer the university’s recruitment under the President’s direction and in accordance with adopted policies.
• Guide and oversee the Traditional Undergraduate Admissions, Graduate Admissions, and Professional Studies Admissions teams, as well as the Enrollment Technologies office and all recruitment efforts.

Essential Functions

• Supervise recruiting and hiring of all personnel within the Enrollment, Marketing & Communications sector (EMC).
• Provide oversight, training, leadership, and accountability for directors within the EMC sector.
• Provide enrollment leadership and oversight throughout the admissions, enrollment and marketing cycles.
• Supervise, motivate, and coach a team of professionals engaged in achieving enrollment targets, sales activities, and customer‑service measurements.
• Design and develop performance metrics driven by recruitment activities, creating a culture of assessment and accountability.
• Work collaboratively with NNU leadership to produce an annual enrollment forecast for all programs.
• Develop and implement enrollment strategies, aligning them with input from the SLT, the Board of Trustees, and the University Strategic Plan.
• Partner with the Director of Marketing & Communications to produce a comprehensive marketing plan for student recruitment and enrollment.
• Manage a comprehensive student communication plan supporting admissions, retention, persistence, multicultural engagement, and student services.
• Guide the ongoing implementation and enhancement of enrollment technologies.
• Regularly schedule and lead meetings with campus leaders to evaluate enrollment results and goals.
• Participate in campus commissions and work groups focused on strategic enrollment planning, student customer service, marketing & communication.
• Collaborate with campus leadership to develop procedures ensuring compliance with admissions processes.
• Ensure campus programs and entities are involved in preparing annual institutional and program‑specific marketing plans.
• Manage multiple budgets and direct expenditures.
• Interact with the University’s Board of Trustees and other governing bodies.
• Interact with the regional Northwest Field Council.
• Perform other related duties as assigned.

Supervisory Responsibilities

Director of Admissions Operations, Director of Marketing & Communications, Director of SLATE software, Director of Traditional Undergraduate Admissions, Director of GPS Admissions, Associate Director of Admissions.

Minimum Qualifications

• Committed Christian with a history of exemplifying faith.
• Earned master’s degree in a field related to the position (e.g., marketing or educational leadership).
• A passion for the role of Christian higher education in church and society.
• Current member of the Church of the Nazarene or willingness to join and actively participate.
• Alignment with the theological convictions of the Church of the Nazarene.
• At least five years experience in admissions, enrollment, marketing or a related field.
• At least five years of administrative experience, including hiring, training, and promotion of staff.
• Deep understanding of sales and customer service within higher education.
• Knowledge of social media norms, practices and platforms.
• Strong strategy, organization, analysis, and problem‑solving skills.
• Record of success in admissions initiatives and enrollment strategy development.
• Personal and professional integrity and trustworthiness, with ability to maintain confidentiality.
• Willingness to remain current on higher‑education trends and movements.
• Appreciation for and model of servant leadership.
• Exceptional written and verbal communication skills, including engaging a wide variety of constituencies.
• Ability to understand, analyze, and interpret enrollment data.
• Experience with PC software, especially Microsoft Office, and ability to learn new software.
• Willingness and ability to travel periodically for work.
• Ability to view a computer screen for extended periods.
• Ability to sit for extended periods.

Preferred Qualifications

• Possess a doctoral degree in a relevant discipline.
• Ten or more years of experience in admissions, retention, enrollment, marketing or a related field.

Compensation

Salary will be determined by educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible health‑spending plan, tuition benefits, annual and sick leave, opportunities for professional development, and a retirement program.

Application Process

To be considered for this position, a complete application packet must be received. The packet should include the following:

• Letter of interest
• NNU Application
• Resume
• Responses to the NNU Christian Mission
• Statement of Faith
• Two reference letters from professional associates
• One reference letter from current pastor
• Transcripts (unofficial are standard for the hiring process; official will be required upon hire)

Send or Email Completed Application Packet To

Office of Human Resources
Northwest Nazarene University
623 S. University Blvd.
Nampa, ID 83686
Phone: (208) 467‑8036
Email: [e-mail]

Equal Opportunity Statement

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religion. (Title VII, Sections 702‑703, United States Civil Rights Act of 1964 as amended).