Vice President, Event Marketing – AI Accelerators

C3.ai, Inc.; Redwood City (CA); On-site; USD 270,000 - 355,000; Full time

Benefits offered by this job

Excellent benefits

Competitive compensation

Generous equity plan

Job summary

C3 AI is seeking a dynamic Vice President of Event Marketing for the AI Accelerators to own the global program from strategy to flawless delivery. Based in Redwood City, you will lead a multi-city event calendar, direct outbound and ABM campaigns, and ensure pipeline impact through rigorous measurement.

You will build teams, manage budgets and agencies, and collaborate with sales to activate target accounts.

Qualifications

• Bachelor's degree; advanced degree (MBA or master's) preferred
• 10+ years of professional experience, including extensive marketing experience
• Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
• Track record of running multi-city event programs at a consistently high standard
• Experience leading teams, managing budgets, and directing agencies and vendors
• Data-driven approach to measurement and pipeline attribution
• Strong executive presence and written/verbal communication skills
• Willingness to travel extensively, domestically and internationally
• Preferred: B2B enterprise software, AI, or developer-audience event experience; experience integrating programs into large industry conferences; account-based marketing alongside enterprise sales

Responsibilities

• Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar
• Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales
• Drive integration of Accelerators into Tier 1 industry events
• Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels
• Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee
• Partner with sales leadership on target accounts, seller activation, and direct outreach
• Set and enforce post-event follow-up standards that convert every attendee into an account conversation
• Own the master workback, market intake, and activation checklist for every city
• Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
• Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership
• Build and lead the team, own the budget, and manage agencies, venues, and vendors

Skills

Direct marketing

Event programs

Team leadership

Budget management

Measurement & attribution

Executive communication

Travel readiness

Education

Bachelor's degree

MBA or master's (preferred)

Job description

Vice President, Event Marketing – AI Accelerators

C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI

C3 AI is looking for a results-driven marketing executive to own the C3 AI Accelerator Series end to end. The Accelerator is a one-day, hands-on masterclass in agentic AI where customers and prospects describe a business problem in plain language and build a working application on their own data with C3 Code, our enterprise agentic app builder. C3 AI will host Accelerators monthly in major cities worldwide and integrate them into Tier 1 industry events.

This is a high-visibility leadership role and the single accountable owner of the program: its strategy and brand, operating model, direct-marketing engine, and flawless delivery in every market. Success requires proven direct-marketing results, rigorous execution across many cities at once, and the ability to tie every event to pipeline.

This role is based in Redwood City, CA and requires being in the office 5 days a week, with travel as necessary.

Responsibilities

• Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar
• Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales
• Drive integration of Accelerators into Tier 1 industry events
• Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels
• Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee
• Partner with sales leadership on target accounts, seller activation, and direct outreach
• Set and enforce post-event follow-up standards that convert every attendee into an account conversation
• Own the master workback, market intake, and activation checklist for every city
• Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
• Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership
• Build and lead the team, own the budget, and manage agencies, venues, and vendors

Qualifications

• Bachelor's degree; advanced degree (MBA or master's) preferred
• 10+ years of professional experience, including extensive marketing experience
• Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
• Track record of running multi-city event programs at a consistently high standard
• Experience leading teams, managing budgets, and directing agencies and vendors
• Data-driven approach to measurement and pipeline attribution
• Strong executive presence and written/verbal communication skills
• Willingness to travel extensively, domestically and internationally
• Preferred: B2B enterprise software, AI, or developer-audience event experience; experience integrating programs into large industry conferences; account-based marketing alongside enterprise sales

Candidates must be authorized to work in the United States without current or future sponsorship.

• C3 AI provides excellent benefits, a competitive compensation package and generous equity plan.

$270,000 — $355,000 USD

C3 AI is proud to be an Equal Opportunity and Aff… we do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.