Vice President, Engagement Strategy

Fingerpaint Marketing; Cedar Knolls (NJ); On-site; USD 150,000 - 190,000; Full time

Job summary

Fingerpaint Marketing is seeking a VP of Engagement Strategy to shape and optimize a brand’s multichannel footprint in healthcare marketing. You will guide the brand team from concept to execution, including development of program briefs and integrated campaigns that span digital, social, mobile, and traditional media.

You will partner with strategy groups to analyze customer behavior, identify segments, and apply insights across journeys.

Qualifications

• Minimum of 8 years of digital marketing or project experience (within a pharmaceutical agency strongly desired).
• Proficient in Microsoft Office; familiar with Google Analytics.
• Strong background in data management and user experience principles.

Responsibilities

• Collaborate with account, strategy, and creative teams to integrate digital and engagement strategies into broader programs.
• Lead the brand team from concept to execution, including development of program briefs.
• Guide customers’ journeys by analyzing trends, segmentation, personas, and journeys to improve the CX.

Skills

Digital marketing

Project management

Data management

User experience

Brand strategy

Tools

Microsoft Office

Google Analytics

CRM software

Job description

Reset your expectationsofa health and wellness agency. From ourinception, Fingerpaint has been driven by an unstoppable collective spirit of possibility.It’sthat curiositythat’sat the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us,we’vereimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Objectives ofThisRole:

We’relooking for aVP, Engagement Strategywho is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, andoptimizinga brand’s multichannel footprint. This personwillguide the brand team from concept to execution, including development of program briefs.Youwilldirect and manage integrated teams and expand management skills with a larger team.

Duties and Responsibilities:

• Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
• Have a vision and see the “big picture” of the brand-customer experience
• Guide the brand team from concept to execution, including development of program briefs
• Partner with brand strategy groups to frame the customers’ behavior trends/patterns,identifydifferences across customer segments, and apply all learning to their journey
• Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
• Architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
• Partner with brand leads toidentifystrategic imperatives and their associatedkey performance indicatorthat all communications will be tied to
• Provide clients with innovative strategies that span digital, social, mobile, and traditional media
• Understand individual customers’ needs and those of healthcare portfolio holders
• Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
• Bring together creativity and data to create compellingpersonal experiencesthat grow our clients’ business
• Assess campaign and program performanceandoptimizeor apply learnings to future initiatives
• Analyze available data and apply thoughtfully across the brandin order todrive or support agencypoints of view

Job Requirements:

• Minimum of8years of digital marketing or project experience (withinapharmaceutical agency strongly desired)
• Proficient in Microsoft Office
• Familiarity and comfort interacting with Google Analytics
• Strong background in data management
• Understanding of user experience principles
• Practical experience and strong knowledge of integrated marketing disciplines:
  • SEO/SEM best practices
  • CRM experience
  • Direct marketing
  • Knowledge of UI design principles
  • Content strategy