Vice President Director, Media

Digitas North America; Boston (MA); On-site; USD 121,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

Disability and 401k

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking a VP/Director of Media to drive transformation, owning media strategy, plans, and team leadership.

You will translate brand objectives into digital media strategies, oversee negotiations, and analyze performance across key accounts while traveling as needed. This role requires deep digital expertise and client leadership.

Qualifications

• Four years of college education, and preferably a master's degree.
• Deep familiarity with the digital environment and consumer insights.
• Ability to think beyond media and act as a digital marketing advocate for clients.
• Knowledge of qualitative measurement for online and offline campaigns.
• Familiarity with prompt-based interaction and AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Translate brand marketing objectives into succinct digital media strategies for clients.
• Provide relevant digital media expertise and align with brand teams.
• Identify broader opportunities for Digitas and present them to senior leadership.
• Develop consumer insights and translate them into meaningful digital behaviors and marketing strategies.
• Be adaptable to meet client needs and be the face of Digitas to staff and clients.
• Travel as needed.

Skills

Digital media strategy

Consumer insights

Digital marketing advocate

Qualitative measurement

AI tools familiarity

Education

Bachelor's degree (Master's preferred)

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

Right now, we’re looking for a brilliant VP/Director of Media to drive that transformation – someone who’s an expert in the field, with a broad set of stellar media, marketing and management skills.

You’ll take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans – plus you’ll oversee project negotiation, implementation and performance analysis.

Responsibilities

Day to day, your responsibilities will include:

• Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
• Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
• Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
• Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
• Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
• Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
• A willingness to travel as needed – you’re open to new places, new faces and new ideas

Qualifications

• Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience
• Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
• An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
• Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $185,920.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2030.