VP, Creative & Brand Strategy Leader

Publicis Groupe Holdings B.V; Birmingham (MI); On-site; USD 129,000 - 177,000; Full time

Job summary

Digitas is seeking an experienced senior creative leader to guide multi-channel campaigns across automotive and beyond. You will oversee concept development, strategic storytelling, and the effective execution of large-scale projects while mentoring teams to deliver craft-driven work.

The role emphasizes collaboration with strategy, media, DnA and technology partners, building trusted relationships and delivering breakthrough ideas in a fast-paced agency environment.

Qualifications

• Four-year degree and at least ten years at a competitive creative agency.
• Experience working with automotive clients or brands.
• Energy, a sense of humor, and an open and curious mind.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Have a proven track record of thinking conceptually and strategically across multiple platforms.
• Understand the value of strategic insights, experiences and storytelling to create and sell your ideas.
• Oversee the development and execution of campaigns from large-scale, multi-channel campaigns to small, one-time projects.
• Direct teams in execution with an appreciation and understanding of craft.
• Build relationships internally and externally that enable stakeholders to trust you when taking risks.
• Partner with agency capabilities including strategy, media, DnA and tech.
• Motivate and manage direct reports, working with creative operations on career development.

Education

Four-year degree

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Job Responsibilities:

• Have a proven track record of thinking conceptually and strategically across multiple platforms.
• Understand the value of strategic insights, experiences and storytelling to create and sell your ideas.
• Oversee the development and execution of everything from large-scale, multi-channel campaigns to small, one-time projects.
• Direct teams in execution with an appreciation and understanding of craft.
• Build relationships internally and externally that enable stakeholders to trust you when taking risks.
• Partner with agency capabilities including strategy, media, DnA and tech.
• Motivate and manage direct reports, working with creative operations on career development.

Qualifications

Required:

• Four-year degree and at least ten years at a competitive creative agency. Work should include strong brand-building, digital and multimedia experience, and a track record of successful creative work, along with expertise developing cross-channel campaigns.
• Experience working with automotive clients or brands.
• Energy, a sense of humor, and an open and curious mind — yes, these things really do matter. So does being straightforward, candid and, above all, respectful — of the work and your peers.
• Awards are a nice bonus, but original breakthrough ideas and real creative problem-solving are even better.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $129,485.00 - USD $177,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.