Vice President, Digital Strategy

Publicisgroupe; Pennsylvania; On-site; USD 127,000 - 184,000; Full time

Job summary

Publicis Health is seeking a VP, Digital Strategy to lead an innovative team in enhancing brand engagement through strategic marketing initiatives. This role combines data analysis with creative collaboration to solve complex client challenges, focusing on driving consumer interactions and ensuring campaign success. The ideal candidate will have extensive experience in strategy development, exceptional communication skills, and a robust understanding of digital marketing to create impactful consumer experiences.

Benefits

Medical coverage

Tuition reimbursement

Flexible time off

Qualifications

• 10+ years of strategy experience in an agency or management consulting.
• Outstanding writing, communications, and presentation skills.
• In-depth knowledge of digital marketing platforms and technologies.

Responsibilities

• Lead strategy development that informs brand connections with consumers.
• Drive integration across teams to optimize campaign performance.
• Build senior-level client relationships to guide brand experience solutions.

Skills

Digital media-savvy

Analytical skills

Communication

Problem-solving

Education

Bachelor's degree in marketing, anthropology/sociology, or psychology

Job description

Company description

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn't just what we do - it's who we are.

We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose to create a world where people are equipped and motivated to take control of their health and well-being.

We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people-prioritizing your health and well-being across every stage of your personal and professional life.

Overview

The VP, Digital Strategy is joining a dynamic and growing client team. Together with the Client, Publicis has ushered in a new, end-to-end performance marketing model that unites data, creative, media and business transformation into one Publicis team. This role collaborates across consumer & HCP, brand & experience strategy, and performance measurement.

We're seeking someone with comprehensive marketing and media expertise to enhance marketing plans by demonstrating an intimate understanding of how consumers interact with channels and technology to drive brand goals.

DO YOU...

• Excel in understanding what motivates and encourages people?
• Have a mastery of improving awareness and engagement for various target audiences?
• Excel at driving integration between creative, medical, data, and media?
• Get inspired by identifying how to solve client's business challenges through orchestration across owned, paid, and earned touchpoints?

Responsibilities

The Larger Strategy team develops briefs and marketing strategies and programs dedicated to customer needs for our clients. We leverage all channels to build outstanding brand experiences across relevant touch points. The Strategist is responsible for the understanding of the target audience: what motivates them, where they go for information, what their journey is, what drives their decision making and behaviors, and how they react to communications. The Strategy group works collaboratively with client service, creative, medical strategy, and media ensuring all team members have input on strategy development and are fully briefed on customer insights.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes these responsibilities:

• Lead the development of strategy that informs when, where and how a brand should
  connect to consumers.
  • Unpack research to develop brand and audience insights that drive brand strategy.
  • Design and orchestrate brand.communications across audiences, channels, tactics, and formats, partnering with media planners, analytica teams, and creative teams to bring modern media architectures to life.
  • Develop learning agendas that optimize campaign and creative performance based on key consumer actions.
  • Identify what value a brand needs to provide to its audience by analyzing how consumers interact with devices, content, and media to develop stories based on the motivation behind audience behaviors.
• Champion the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that encourage bold ideas for how a brand should connect
• Build senior-level client relationships providing insight on evolving trends in consumer behaviors and innovative uses of media and technology to guide their teams toward the next generation of comprehensive brand experience solutions that drive business impact.
• Activate both brand building and performance marketing initiatives including national campaigns as well as simultaneous micro campaigns.
• Partner with the data innovation team to develop data briefs that unlock insights leading to activatable audience segments.
• Be the trend-spotter/futurist that keeps our clients informed of innovative cases from Effie, Cannes, CES etc.
• Unlock new business potential by "being there" and establishing relationships across client departments e.g. corporate communication, R&D, early commercial development, omnichannel teams and in-market brand teams.
• Drive integration across Creative, Data and Publicis Media agencies to set KPIs and optimize microcampaigns in real time to ensure KPIs are met.

Qualifications

• Bachelor's degree or equivalent experience in marketing, anthropology/sociology, or psychology (preferred)
  10+ years of strategy experience in an agency - management consulting or media role a plus
• Exhibit confidence, proactivity in solving difficult brand challenges.
• Demonstrate knowledge of experience architecture constructs, structures, and processes that can drive marketing initiatives that are measurable.
• Have outstanding writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
• Demonstrate curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment.
• A digital media-savvy marketer and hard-working problem-solver with the steadfast aim to encourage teams and bring the best work to life, based on your expertise with omni-channel media orchestration
• Have in-depth knowledge of digital marketing platforms and technologies, such as SEO, websites, online video, display, social media platforms, and analytics tools, to create
  best-in-class creative material
• Experience in media-centric tools such as Comscore, MRI, Google, META Business Analytics, SEMrush, to uncover the data and insights that drives critical communications and implementation
• A proven leader and relationship builder who can provide both an authoritative presence with clients while fostering partnership and collaboration with all levels of the agency and its partners to drive growth
• An all-around top-tier professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are passionate about encouraging belonging and crafting equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $127,585 - $183,330. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/08/2025.

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