Vice President - Data Science for Marketing

BrainWorks; United States; Remote; USD 200,000 - 275,000; Full time

Job summary

A leading company is seeking a Vice President - Data Science for Marketing to provide strategic leadership in digital marketing and analytics. The ideal candidate will have extensive experience in data science and a deep understanding of media measurement, statistical modeling, and database marketing. This role, performed remotely with occasional onsite presence in Minnesota, involves managing analytics teams and improving marketing performance through data-driven insights.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 10+ years’ experience leading teams and analytics.
• Experience in services industry (agency/consulting) valued.
• Working knowledge of database querying and visualization tools.

Responsibilities

• Lead measurement solutions for media programs and marketing.
• Provide actionable business insights through data analysis.
• Manage and mentor a team of analysts in marketing performance.

Skills

Data Analysis

Statistical Modeling

Digital Marketing

Database Marketing

Project Management

Education

Bachelor's degree in relevant quantitative field

Tools

Google Analytics

Adobe Analytics

SQL

SAS

R

Job description

Vice President - Data Science for Marketing

Vice President - Data Science for Marketing

This range is provided by BrainWorks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $275,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from BrainWorks

Our amazing client is hiring a Vice President, Marketing Data Science. This role will provide leadership through strong knowledge of digital marketing, data science, AI, and measurement. The ideal candidate will have the ability to create solutions, internally and with clients. This includes a solid foundation of knowledge in media measurement/modeling, Google Analytics, database marketing principles and statistical modeling. Extra points for a wealth of curiosity, passion, and motivation.

This role can be performed remotely, with the expectation of a couple days a month onsite in their Minnesota office location.

What you will be doing:

• Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.

• Lead statistical/database marketing efforts as financial analysis and statement efforts.

• Lead executive-level conversations to recommend and advise the best approach and evaluate results.

• Provide actionable business insights through analyzation of complex, high dimensionality data.

• Develop a vision to grow the analytics capability for existing and new clients.

• Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.

• Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.

• Oversee report definition and generation.

• Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)

What you bring to the table:

• The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.

• Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)

• 10+ years’ experience leading people and teams

• 10+ years’ experience in reporting and analytics

• 5+ years in an analytical role within a marketing/advertising employment setting

• Experience in a services industry (agency and/or consulting)

• Experience with database marketing, economic modeling, data mining and predictive modeling.

• Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)

• Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)

• Strong project management, attention to detail and time management skills

• Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python)

• Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).

• Working knowledge of Scrum/Agile experience and methodologies

**** Sponsorship is not currently available ****

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Advertising Services and Marketing Services

Referrals increase your chances of interviewing at BrainWorks by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Data Science Vice President jobs in United States.

United States $250,000.00-$350,000.00 2 days ago

Vice President, Artificial Intelligence - Remote USA (*eligible states)

United States $290,000.00-$325,000.00 2 weeks ago

United States $240,000.00-$330,000.00 2 weeks ago

United States $167,793.00-$300,000.00 21 hours ago

VP of AI, Product and Engineering (Remote in Arizona)

Arizona, United States $255,000.00-$350,000.00 2 weeks ago

United States $200,000.00-$250,000.00 1 day ago

United States $180,000.00-$250,000.00 3 months ago

United States $180,000.00-$250,000.00 3 months ago

United States $180,000.00-$250,000.00 3 months ago

United States $180,000.00-$250,000.00 3 months ago

VP of AI, Product and Engineering (Remote in North Carolina)

North Carolina, United States $255,000.00-$350,000.00 2 weeks ago

VP of AI, Product and Engineering (Remote in Utah)

Utah, United States $255,000.00-$350,000.00 2 weeks ago

VP of AI, Product and Engineering (Remote in California)

San Francisco, CA $255,000.00-$350,000.00 2 weeks ago

United States $180,000.00-$250,000.00 3 months ago

VP of Product – Cybersecurity AI | National Security & Critical Infrastructure Focus

United States $203,000.00-$295,250.00 4 weeks ago

SVP Engineering, AI, Analytics, Apps, and UX

California, United States $290,000.00-$435,000.00 2 weeks ago

New York, NY $128,100.00-$249,900.00 1 week ago

AVP AI and Data Engineering- Global Specialty

Danbury, CT $180,000.00-$270,000.00 1 week ago

AVP AI and Data Engineering- Global Specialty

Charlotte, NC $180,000.00-$270,000.00 1 week ago

AVP AI and Data Engineering- Global Specialty

AVP AI and Data Engineering- Global Specialty

Hartford, CT $180,000.00-$270,000.00 1 week ago

VP of AI, Product and Engineering (Remote in Colorado)

AVP AI and Data Engineering- Global Specialty

United States $180,000.00-$270,000.00 1 month ago

New York, NY $220,000.00-$240,000.00 2 weeks ago

Brentwood, TN $150,000.00-$220,000.00 12 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.