Vice President, Community & Participation

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 160,000 - 256,000; Full time

Job summary

Publicis Groupe, within Publicis Creative, seeks a visionary leader to define and build a next-generation Community Engagement capability. As social platforms evolve, you will shape the vision, operating model, and team that moves beyond calendars to sustained participation across clients and industries.

You will partner with strategy, creative, creator, social intelligence, paid media, and earned teams to ensure community is embedded in every idea.

Qualifications

• 10+ years leading community, social, digital engagement, brand marketing, or creator ecosystems.
• Experience building new capabilities, teams, or practices.
• Strong understanding of internet culture and emerging social technologies.

Responsibilities

• Define vision, methodology, and operating model for Community Engagement.
• Establish scalable frameworks for strategy, design, governance, moderation, advocacy, engagement.
• Build and lead a high-performing cross-industry team.
• Develop proprietary products, playbooks, and tools to scale across the Groupe.
• Partner with Social Intelligence to translate audience signals into strategies.
• Create measurement frameworks for community health, advocacy, loyalty, and impact.
• Stay ahead of platform changes, AI, and community tech to evolve capability.
• Advise senior clients on enduring communities rather than transactional audiences.
• Design engagement ecosystems spanning owned communities, creators, and platforms.
• Collaborate with creative teams to embed participation from inception.
• Work with Creator Leads to activate creators as community builders.
• Lead responses around cultural moments, launches, partnerships, and issues.

Skills

10+ years leading community, social, 1

Demonstrated success building new

Deep understanding of internet culture

Experience advising senior marketing

Strategic thinking with executional

Builder's mindset to create new

Passion for active community brands

Job description

Overview

As a member of the Social, Creator & Earned team, you will collaborate closely with leaders and teams across Publicis Groupe to create strategic, go-to-market solutions that harness the power of Publicis’ unique capabilities, accelerating growth for clients

About the Role

We're looking for a visionary leader to define and build a next-generation Community Engagement capability at Publicis Creative. As social platforms evolve from publishing channels into participation platforms, brands need new ways to foster conversation, cultivate advocates, and build communities that create lasting business value.

This leader willestablishthe vision, operating model, methodologies, and team that help our clients move beyond content calendars and community management toward sustained community participation. They will partner across strategy, creative, creator, social intelligence, paid media, and earned to ensure community is designed into every idea not managed after it launches.

This is both a client-facing leadership role and a capability-building role, responsiblefor defining what best-in-class community engagement looks like for Publicis Creative.

What You’ll Build

• Define the vision,methodology, and operating model for Community Engagement.

• Establish scalable frameworks for community strategy,participationdesign, governance, moderation, advocacy, and engagement.

• Build and lead a high-performing team that supports clients across industries and platforms.

• Develop proprietary products, playbooks, and tools that differentiate our offering and can scale across the Groupe.

• Partner with Social Intelligence to translate audience signals into engagement strategies and ongoing community programming.

• Create measurement frameworks that evaluate community health, participation, advocacy, loyalty, and business impact—not just engagement metrics.

• Stay ahead of emerging platform behaviors, internet culture, AI, and community technologies to continuously evolve the capability.

Client Leadership

• Advise senior clients on how to build enduring communities rather than transactional audiences.

• Develop participation strategies that turn campaigns into ongoing conversations.

• Design engagement ecosystems spanning owned communities, creators, social platforms, customer care, and brand advocacy.

• Partner with creative teams toensureevery campaign has a clear participation strategy frominception.

• Work alongside Creator Leads to activate creators as community builders—not simply content producers.

• Lead community responses around cultural moments, launches, partnerships, andissuesmanagement.

What Success Looks Like

• Clients view community as a strategic growth driver rather than an executional function.

• Brands consistently earn conversation, advocacy, and participation—not just impressions.

• Community insights influence creative development, innovation, product strategy, and customer experience.

• Publicis Creative is recognized as an industry leader in modern community engagement.

• A scalable capability that drives growth across existing clients and attracts newbusiness.

What You’ll Bring

• 10+ years of experience leading community, social, digital engagement, brand marketing, or creator ecosystems.

• Demonstratedsuccessbuilding new capabilities, teams, or practices.

• Deep understanding of internet culture, platform behaviors, online communities, and emerging social technologies.

• Experienceadvisingsenior marketing executives and leading transformational client relationships.

• Strong strategic thinking paired with exceptional executional instincts.

• A builder's mindset, with the ability to create new products, processes, and ways of working from the ground up.

• Passion for creating brands thatdon'tsimply speak to communities—but activelyparticipatein them.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 8/24/2026.