Vice President, Communications and Marketing

UnidosUS; Washington (District of Columbia); On-site; USD 160,000 - 260,000; Full time

Job summary

UnidosUS seeks a Vice President of Communications and Marketing to lead integrated communications and media relations, advancing the organization’s priorities. The VP will build out teams, coordinate with departments, and innovate practices in a fast-paced, inclusive environment.

Reporting to the SVP of Advancement and External Affairs, the role oversees a $3–4M budget and a ~20-person team, shaping narratives that translate UnidosUS priorities to broad audiences.

Qualifications

• Seasoned communications leader with strategic and narrative development expertise.

Responsibilities

• Develop and execute integrated communications and comprehensive media relations strategies.
• Lead the External Affairs department and collaborate across teams to align priorities.
• Oversee budget (~$3–4M) and manage a team of ~20 professionals.

Job description

Vice President, Communications and Marketing

Posted on May 18, 2023

UnidosUS, previously known as the National Council of La Raza, is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and anAffiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our community stronger. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, and Twitter.

ABOUT THE POSITION

UnidosUS seeks a Vice President of Communications and Marketing (VP) to develop and execute integrated communications and comprehensive media relations strategies to support UnidosUS’ institutional priorities and strategic program and policy initiatives. Working in a fast-paced communications environment, the VP will also lead UnidoUS’ efforts to innovate and optimize its communications and marketing work, build out teams, and design new practices of internal coordination and collaboration with other departments

Reporting to the Senior Vice President of Advancement and External Affairs (SVP), the VP will join the recently created External Affairs department, the umbrella for developing UnidosUS’ relationships with internal and external stakeholders, including funders, and leading the organization’s communications, marketing, media relations, and events. The VP oversees a $3-4MM communications budget and will provide leadership and mentorship to a talented team of approximately 20.

The ideal candidate is a highly sophisticated and seasoned communications leader with strong management skills and experience overseeing strategy and narrative development in fast-paced, collaborative, entrepreneurial, and inclusive environments. Further, they will also bring strong experience crafting and executing integrated marketing communications strategies, with demonstrated skill in “translating” UnidosUS’s priorities and core issues to broader target audiences and stakeholders.

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