Vice President, Communications

Richemont (Cartier/Van Cleef); New York (NY); On-site; USD 300,000 - 500,000; Full time

Job summary

Richemont is seeking a senior communications leader to shape the North America strategy for Cartier, Van Cleef & Arpels, and other maisons. Reporting to the Chief Marketing Officer, the VP will align media, DTC, PR, and talent partnerships into a cohesive plan that enhances desirability and client engagement across the region.

The role requires senior strategic leadership, collaboration with HQ and business leaders, and the ability to translate global priorities into measurable regional impact

Qualifications

• Experience leading communications strategy at senior level.
• Strong collaboration with cross-functional teams and partners.
• Ability to translate global priorities into regional/NA plans.

Responsibilities

• Define and lead North America communications strategy aligned with global positioning.
• Integrate media, direct-to-consumer, PR, and celebrity/talent engagement into a unified roadmap.
• Cultivate relationships across pillars and external partners to drive brand visibility.
• Guide executive communications, ensure consistent Maison voice across channels.
• Lead and develop a high-performing team across media, PR, and celebrity engagement.

Job description

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

Overview:

The Vice President of Communications will report to the Chief Marketing Officer, and will serve as the senior strategic leader responsible for shaping and driving the integrated communications strategy across Cartier North America. In close partnership with the Chief Marketing Officer, the VP will help define the long-term vision for how the Maison appears across North America through media, direct-to-consumer communications, public relations, and celebrity and talent partnerships.

This role is accountable for translating global brand priorities into client-focused communications strategy that strengthens brand desirability, client engagement, and overall business impact. The VP will set clear priorities, guide investment decisions, and ensure all communications channels work together to deliver one elevated and consistent brand voice.

The VP will lead and influence across functional teams, agency partners, HQ stakeholders, and senior business leaders. They will operate at both a strategic and executive level, while remaining close to their direct teams to ensure excellence in execution, judgment, and measurable impact.

Key Responsibilities:

Communications Strategy:

• Define and lead the annual short- and long-term communications strategy for North America, ensuring alignment with global and local brand positioning, business priorities, and client strategy.
• Integrate media, direct-to-consumer communications, public relations, celebrity and talent engagement, and cultural moments into one cohesive strategic roadmap.
• Identify key brand-building opportunities across consumer touchpoints, ensuring consistency and elevated storytelling.
• Foster relationships across pillars & create a hub of communications excellence to translate business objectives into actionable strategies
• Demonstrate inspirational leadership to produce an influential Maison vision to external stakeholders & audiences

Media & Direct-to-Consumer Communications:

• Demonstrate expertise to be recognized as an influential leader at all levels to orchestrate and advance initiatives to support Business KPIs
• Leverages various data ecosystems to create and guide business decisions
• Lead the media strategy across paid, owned, and emerging channels to drive brand awareness, desirability, and client engagement.
• Oversee the direct-to-consumer communications strategy, ensuring messaging is compelling, and aligned to broader Maison and Marketing priorities.
• Drive full-funnel storytelling strategies that connect product, brand campaigns, cultural moments, retail priorities, and client experiences.
• Partner closely with Brand Strategy & Planning, Commercial, Brand Image, Client and Marketing teams to ensure communications support the full brand and client journey.

Public Relations:

• Partner with Director of Public Relations to develop the press strategy for North America, strengthening relationships with top-tier media, editors, journalists, stylists, and industry voices.
• Guide proactive press storytelling across brand campaigns, product launches, high jewelry, retail openings, arts and culture initiatives and other key market moments.
• Ensure all press engagement reinforces the Maison's positioning, enhances reputation, and delivers meaningful visibility in priority media channels.
• Create authentic relationships with tastemakers to drive strategic communications aligned with the Maison's values.

Celebrity & Entertainment:

• Partner with AVP of Celebrity and Entertainment to develop and lead the celebrity, talent, and entertainment engagement strategy for North America, ensuring partnerships strengthen brand desirability.
• Oversee talent engagement for editorial and campaign shoots, red carpet moments, award shows, brand events, client experiences, and cultural partnerships.
• Ensure we continue to build and maintain senior relationships with talent, publicists, agents, stylists, managers, studios, networks, and other key entertainment industry partners.
• Identify and secure strategic talent opportunities that create meaningful brand visibility, press impact and social amplification.
• Partner with Central teams to ensure celebrity and talent activations are aligned, brand-appropriate, and executed with excellence.

Leadership:

• Lead, develop, and empower a high-performing communications organization across media, public relations, and celebrity engagement.
• Demonstrate and create a strong culture of accountability through the coaching and development of the team
• Foster strong collaboration across Central/global te