Vice President, Brand Marketing - Tea Tree

John Paul Mitchell Systems; Santa Monica (CA); Hybrid; USD 220,000 - 250,000; Full time

Benefits offered by this job

Discretionary bonus

Comprehensive benefits

Paid holidays

Vacation time

Job summary

John Paul Mitchell Systems is seeking a dynamic Vice President of Brand Marketing to lead one of our top care brands from Santa Monica. You will develop and implement strategic marketing initiatives to increase brand awareness, market share, and revenue.

A strong background in brand management, marketing strategy, and beauty industry passion is essential. The role involves collaboration with education, trade, digital, and sales teams to deliver 360 marketing programs, manage content, guide

Qualifications

• Bachelor’s degree in a related field required.
• 10+ years of progressive experience in brand management, marketing strategy, or product marketing in beauty/CPG.
• 5+ years in a leadership role with people management experience.

Responsibilities

• Develop and execute marketing strategies to achieve business objectives and revenue targets.
• Create impactful programs with a 360-degree approach.
• Collaborate with NPD to identify white space and drive product development and packaging design.
• Coordinate go-to-market plans with education, trade, digital and sales teams for launches and sell-through.
• Lead GTM launches for new products and key campaigns.
• Conduct market research to identify trends and consumer insights.
• Analyze brand performance and optimize strategies using data.
• Generate concepts to support key categories and best-sellers.
• Oversee marketing collateral and educational content for salon professionals.
• Maintain brand architecture, quality cues, and key messaging.
• Provide brand assets and style guides to cross-functional and international partners.
• Develop content strategy and manage all brand assets (photoshoots, campaigns, assets).
• Stay updated on trends and best practices in beauty marketing and innovation.
• Provide leadership, mentorship, and foster high-performance culture.

Skills

Brand development

Multichannel marketing

Leadership

Project management

Strategic insights

Team mentorship

Creative thinking

Cross-functional collaboration

Data-driven analysis

AI tooling utilisation

Education

Bachelor’s degree in a related field

Tools

Photoshop

InDesign

Job description

Who We Are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG.

Description

Who We Are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

Who You Are

You are a skilled and enthusiastic, high-performing professional who is passionate about hair care and wants to positively contribute to the growth of our iconic brand as well as to our people first culture.

About The Role

A dynamic and experienced Vice President of Brand Marketing to lead our one our top care brands. The VP will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase market share, and ultimately grow revenue. The ideal candidate will have a strong background in brand management, marketing strategy, and a passion for the beauty industry.

This role works 3 – 4 days from our Santa Monica offices.

What You Will Do

• Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets
• Create impactful and innovative marketing programs, with a comprehensive 360 approach
• Partner with NPD to identify white space and opportunities, collaborate on product concept and new developments and drive product innovation, including new product development, packaging design, and formulation enhancements
• Collaborate with cross functional teams including education, trade, digital and sales to develop effective go-to-market plans and promotional campaigns to support product launches and drive sell-through
• Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns
• Conduct market research and analysis to identify key trends, consumer insights, and competitive landscape within the professional beauty industry
• Analyze and evaluate brand performance, marketing initiatives, leveraging data and analytics to optimize strategies and drive continuous improvement
• Generate sales-driving ideas and concepts to support key categories and best-sellers
• Oversee the development of marketing collateral, including advertising, POS materials, digital assets, and educational content for salon professionals
• Gatekeeper of the brand architecture, quality cues, brand values and key messaging
• Manage and provide all cross functionals and international partners with the key branding elements and brand style guides
• Develop content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets)
• Stay abreast of emerging trends, technologies, and best practices in brand marketing and the beauty industry, providing recommendations for innovation and adaptation
• Provide leadership, mentorship, and guidance to marketing team, fostering a collaborative and high-performance culture

Requirements

Required Qualifications:

Skills

• Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
• Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
• Highly proficient in design copy and general marketing guidelines
• Highly proficient in brand development and multichannel marketing concepts
• Proficient in creative process, marketing, graphic design, and brand development
• Ability to analyze market trends, anticipate opportunities and develop strategic insights
• Ability to drive, influence and collaborate across numerous functional areas
• Ability to manage multiple projects simultaneously
• Ability to manage and mentor a team
• Strong communication and decision-making abilities
• Strong creative thinking and leadership
• Strong organization and planning skills
• Ability to safely use AI tools

Education

• Bachelor’s degree in a related field required

Experience

• 10+ years of progressive experience in brand management, marketing strategy, or product marketing within the beauty or consumer packaged goods (CPG) industry, preferably pro beauty
• 5+ years ‘experience in a leadership capacity, with strong knowledge of people management

Working Conditions

• Office Environment

Competitive Compensation

• The expected base salary range for this position is $220,000 to $250,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education.
• Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
• Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

We are an Equal Opportunity Employer and take pride in a diverse environment.