Vice President Brand Marketing

Premier; Charlotte (NC); On-site; USD 164,000 - 305,000; Full time

Job summary

A leading healthcare organization in Charlotte is seeking a Vice President of Brand Marketing to enhance brand equity and drive growth. This role involves leading a team to create engaging brand experiences and campaigns. The ideal candidate will have over 12 years of experience in brand marketing, particularly in healthcare, and will possess a bachelor’s degree, with a master’s degree preferred. Competitive salary range from $164,000 to $305,000, alongside robust benefits.

Benefits

Health, dental, vision, life and disability insurance

401k retirement program

Paid time off

Tuition reimbursement

Qualifications

• 12 or more years of work experience.
• Master’s degree preferred.

Responsibilities

• Lead a multidisciplinary team of designers and brand marketers.
• Work collaboratively to create immersive experiences for events.
• Own Premier’s visual identity system and ensure its innovative expression.
• Partner with teams to craft integrated brand campaigns.

Skills

Division or large team leadership

Healthcare and/or supply chain market expertise

Deep expertise in brand marketing

Strong understanding of visual identity

Product design and user experience expertise

Sophisticated communication skills

Education

Bachelors

Master’s degree preferred

Job description

Overview

Vice President of Brand Marketing owns the overall experience of Premier’s brand — ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.

Key Responsibilities

• Events & Experiential Marketing: Work collaboratively with the brand experience lead in the design and execution of all corporate, customer, and staff events, creating immersive, measurable experiences that deepen engagement and loyalty.
• Visual Brand & Identity: Own Premier’s visual identity system and ensure its consistent, innovative expression across campaigns, creative assets, environments, and digital channels.
• Brand Storytelling & Campaigns: Partner with integrated communications and growth marketing teams to craft integrated brand campaigns, messaging platforms, and creative activations that amplify Premier’s differentiation.

Key Responsibilities (continued)

• Team Management & Leadership — 40% Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.
• Events & Experiential Marketing — 10% Lead the team setting the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build an event portfolio that is immersive, brand-defining, and financially sustainable (break-even/profitable). Integrate physical and digital experiences.
• Visual Brand & Identity — 10% Lead the team that defines, governs, and evolves Premier’s brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.
• Brand Storytelling & Integrated Campaigns — 40% Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier’s market position.

Required Qualifications

Work Experience: 12 or more years

Education: Bachelors (Required); Master’s degree preferred

Preferred Qualifications

Skills:

• Division or large team leadership
• Healthcare and/or supply chain market expertise
• Deep expertise in brand marketing, events, and experiential design
• Strong understanding of visual identity, creative direction, and integrated campaigns
• Product design and user experience expertise
• Sophisticated communication and client-management skills

Experience:

• Healthcare technology and/or supply chain marketing management experience
• Agency background and/or deep understanding of integrated campaigns

Education: Master’s degree preferred

Additional Job Requirements

• Remain in a stationary position for prolonged periods of time
• Be adaptive and change priorities quickly; meet deadlines
• Attention to detail
• Operate computer programs and software
• Ability to communicate effectively with audiences in person and in electronic formats
• Day-to-day contact with others (co-workers and/or the public)
• Making independent decisions
• Ability to work in a collaborative business environment in close quarters with peers and varying interruptions

Compensation & Benefits

Premier’s compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier’s internal salary range for this role is $164,000 - $305,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills/experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.

Qualified full and part time regular employees also receive access to the following benefits:

• Health, dental, vision, life and disability insurance
• 401k retirement program
• Paid time off
• Participation in Premier’s employee incentive plans
• Tuition reimbursement and professional development opportunities

Premier at a glance

• Ranked #1 on Charlotte’s Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)
• Named one of the World’s Most Ethical Companies by the Ethisphere Institute for the 16th year in a row
• Modern Healthcare Best in Business Awards: Consultant - Healthcare Management (2024)
• The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting

For a listing of all of our awards, please visit the Awards and Recognition section on our company website.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination. EEO / AA / Disabled / Protected Veteran Employer. Premier also provides reasonable accommodations to qualified individuals with a disability or those with sincerely held religious beliefs. If you need assistance in the application process, please reply to [e-mail] or contact Premier Recruiting at 704.816.5200. Information collected and processed as part of any job application you choose to submit to Premier is subject to Premier’s Privacy Policy.