Vice President, Brand Experience

Publicis Groupe; New York (NY); On-site; USD 149,000 - 239,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

CoLab, part of Publicis Groupe, seeks a Vice President of Brand Experience to lead media strategy for a high‑profile client account. You will guide senior client relationships, oversee holistic media plans across digital and traditional channels, and mentor a talented team to deliver innovative, data‑driven solutions.

The role requires 12+ years in media planning/buying, strong leadership, and excellent communication.

Qualifications

• 12+ years of media planning and buying experience across digital and traditional media.
• Proven ability to manage and grow high‑profile client relationships.
• Experience leading and developing talent within a media team.

Responsibilities

• Serve as the primary media lead for senior client contacts, guiding strategy.
• Oversee cross‑channel media plans (digital, programmatic, national/local TV, print, radio, OOH).
• Mentor a team of media planners and strategists to ensure growth and performance.
• Collaborate with client and SVP to manage annual budgets and resource allocation.
• Develop client presentations, insights, and strategic updates for stakeholders.
• Stay ahead of media trends and innovations to keep the client competitive.

Skills

Media planning

Client relationship management

Team leadership

Digital & traditional media

Budget management

Presentation skills

Negotiation

Data & analytics

MediaTools

Tools

MediaTools

Job description

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world‑class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high‑profile client account. Reporting into the SVP, Brand Experience, this role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency’s work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.

Responsibilities

• Serve as key primary media lead for senior‑level client contacts, providing strategic direction and maintaining strong client relationships.
• Oversee the development and execution of holistic, cross‑channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
• Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
• Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
• Collaborate with the client and SVP to establish and manage annual budgets, ensuring optimal allocation of resources. Track and report on budget performance, making adjustments as needed.
• Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross‑platform media initiatives.
• Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact. Communicate complex strategies and results effectively to both senior and junior client stakeholders.
• Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.

Qualifications

• 12+ years of media planning and buying experience, with progressive responsibility across digital and traditional media.
• Proven ability to manage and grow high‑profile client relationships, delivering exceptional media strategies that get results.
• Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local TV, print, radio, OOH, and more.
• Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
• Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
• Demonstrated critical thinking and problem‑solving skills, with a focus on driving innovative solutions.
• Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines. #LI-KS3

Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may also be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/27/2026.